At a Glance
- Tasks: Lead global marketing strategies and drive revenue growth for Cirium's analytics solutions.
- Company: Join a forward-thinking tech company shaping the future of aviation analytics.
- Benefits: Generous holiday, health benefits, wellbeing programs, and extensive learning resources.
- Other info: Dynamic role with opportunities for personal growth and community engagement.
- Why this job: Be a key player in transforming marketing and making a real impact in the aviation industry.
- Qualifications: Proven experience in B2B marketing and leading teams through transformation.
The predicted salary is between 80000 - 100000 € per year.
As the Global Head of Marketing, you will be the architect of Cirium's go‑to‑market engine and the primary driver of global revenue growth. You will lead a team of industry and creative experts through transformation, creating an inclusive culture of belonging, to ensure we are future‑ready and remain connected to our purpose. This role requires a forward‑thinking marketer who can seamlessly bridge the gap between strategic storytelling and measurable business expansion. You are responsible for ensuring that Cirium's analytics solutions are translated into clear, actionable, and compelling stories that resonate with the world's largest aviation companies. As a key member of the Commercial Leadership Team, you will be pivotal in aligning global cross‑functional teams—Sales, Product, and Strategy—to drive market penetration and sustainable growth.
Responsibilities
- Own the Go‑to‑Market strategy, translating brand propositions into integrated campaigns that drive pipeline and revenue.
- Represent Cirium at major industry events and webinars, solidifying our position as a thought leader.
- Shape and oversee powerful, value‑driven narratives that convey our solution benefits across all touchpoints.
- Partner with brand teams to create high‑impact, category‑defining content that simplifies complex commodity data for a broad global audience.
- Drive account‑based marketing initiatives that deepen loyalty and unlock growth within our existing global account base.
- Transform the marketing organization into a high‑engagement, high‑performance team by fostering a culture of psychological safety, continuous learning, and radical accountability.
- Define and deploy an organizational structure explicitly aligned with our company purpose, ensuring every team member understands their contribution to our Purpose.
- Identify and bridge skill gaps, mentoring the next generation of marketing leaders to thrive in an AI‑augmented landscape.
- Define clear “Jobs to be Done” for the marketing team to eliminate role ambiguity and maximize the benefits of working with central hub services.
- Build and scale robust operations using automation, AI, and CRM tools to optimize performance.
- Champion the use of analytics to inform strategy and lead the integration of generative AI and advanced digital personalization for high‑impact customer experiences.
- Achieve measurable improvements in lead‑to‑opportunity conversion rates through optimized GTM strategies.
- Reduce “duplicate work” and improve internal Net Promoter Score (NPS) from central teams regarding clarity of briefs.
- Decrease time‑to‑market for global campaigns through streamlined operating plans.
- Drive measurable progress in the adoption of AI‑driven marketing tools and streamline global pre‑sales and marketing workflows.
Success Metrics
- High engagement and development scores within the global marketing organization.
- Improved lead‑to‑opportunity conversion rate.
- Higher internal NPS from central teams regarding clarity of briefs.
- Reduced time‑to‑market for global campaigns.
- Progress in AI maturity and marketing workflow integration.
Ideal Candidate
- Proven track record of delivering integrated marketing strategies that drive measurable business growth in B2B tech/data sectors.
- Exceptional ability to simplify complex data sets into value‑based messaging.
- Experience leading decentralized teams through organizational transformation or digital pivots.
- Comfort with marketing automation, CRM integration, and emerging AI tools.
- A servant‑leader mindset focused on inspiring high engagement toward Cirium's purpose, inclusion, and continuous development of the team.
Benefits
- Generous holiday allowance with the option to buy additional days.
- Health screening, eye care vouchers and private medical benefits.
- Wellbeing programs.
- Life assurance.
- Access to a competitive contributory pension scheme.
- Save As You Earn share option scheme.
- Travel season ticket loan.
- Electric Vehicle Scheme.
- Optional Dental Insurance.
- Maternity, paternity and shared parental leave.
- Employee Assistance Programme.
- Access to emergency care for both the elderly and children.
- RECARES days, giving you time to support the charities and causes that matter to you.
- Access to employee resource groups with dedicated time to volunteer.
- Access to extensive learning and development resources.
- Access to employee discounts scheme via Perks at Work.
Global Head of Marketing in London employer: RELX Group
Cirium is an exceptional employer that fosters a culture of inclusion and continuous learning, making it an ideal place for the Global Head of Marketing to thrive. With generous benefits such as a competitive pension scheme, wellbeing programs, and extensive learning resources, employees are empowered to grow both personally and professionally. Located at the heart of the aviation industry, Cirium offers unique opportunities to lead transformative marketing strategies while connecting with global leaders in the sector.
StudySmarter Expert Advice🤫
We think this is how you could land Global Head of Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show up and shine! When you get the chance to attend webinars or industry events, make sure you’re not just a face in the crowd. Engage, ask questions, and share your insights. This is your time to showcase your expertise and passion!
✨Tip Number 3
Tailor your pitch! When you’re chatting with potential employers, make sure you’re speaking their language. Highlight how your skills can help them achieve their goals, especially in areas like marketing automation and AI integration.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Global Head of Marketing in London
Some tips for your application 🫡
Craft Your Story:When applying, think of your application as a narrative. We want to see how your journey aligns with our mission at Cirium. Highlight your experiences that showcase your ability to bridge strategic storytelling with measurable growth.
Showcase Your Impact:Don’t just list your responsibilities; show us the impact you’ve made in previous roles. Use metrics and examples to illustrate how you've driven revenue growth or transformed marketing strategies. We love numbers!
Tailor Your Application:Make sure your application speaks directly to the role of Global Head of Marketing. Use keywords from the job description and demonstrate how your skills and experiences make you the perfect fit for this position. We’re looking for that perfect match!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at RELX Group
✨Know Your Go-to-Market Strategy
Before the interview, make sure you understand what a go-to-market strategy entails, especially in the context of B2B tech and data sectors. Be ready to discuss how you would translate brand propositions into integrated campaigns that drive revenue growth.
✨Showcase Your Storytelling Skills
Prepare examples of how you've simplified complex data into compelling narratives. This role requires a knack for storytelling, so think about how you can convey the benefits of analytics solutions in a way that resonates with large aviation companies.
✨Demonstrate Leadership and Transformation Experience
Be ready to share your experiences leading teams through transformation. Highlight specific instances where you've fostered a culture of inclusion and psychological safety, as well as how you've mentored others in an evolving marketing landscape.
✨Familiarise Yourself with AI and Automation Tools
Since this role involves championing the use of AI and marketing automation, brush up on the latest tools and technologies. Be prepared to discuss how you've integrated these into your previous strategies to optimise performance and improve lead conversion rates.
