At a Glance
- Tasks: Lead global marketing strategies and drive revenue growth for Cirium's analytics solutions.
- Company: Join Cirium, a leader in aviation analytics with a focus on innovation and inclusion.
- Benefits: Enjoy generous holidays, health benefits, and extensive learning resources.
- Other info: Be part of a culture that values psychological safety and continuous development.
- Why this job: Shape the future of aviation marketing and make a real impact in a dynamic environment.
- Qualifications: Proven experience in B2B marketing and leading teams through transformation.
The predicted salary is between 80000 - 100000 € per year.
As the Global Head of Marketing, you will be the architect of Cirium's go‑to‑market engine and the primary driver of global revenue growth. You will lead a team of industry and creative experts through transformation, creating an inclusive culture of belonging, to ensure we are future‑ready and remain connected to our purpose. This role requires a forward‑thinking marketer who can seamlessly bridge the gap between strategic storytelling and measurable business expansion. You are responsible for ensuring that Cirium's analytics solutions are translated into clear, actionable, and compelling stories that resonate with the world's largest aviation companies. As a key member of the Commercial Leadership Team, you will be pivotal in aligning global cross‑functional teams—Sales, Product, and Strategy—to drive market penetration and sustainable growth.
Responsibilities
- Own the Go‑to‑Market strategy, translating brand propositions into integrated campaigns that drive pipeline and revenue.
- Represent Cirium at major industry events and webinars, solidifying our position as a thought leader.
- Shape and oversee powerful, value‑driven narratives that convey our solution benefits across all touchpoints.
- Partner with brand teams to create high‑impact, category‑defining content that simplifies complex commodity data for a broad global audience.
- Drive account‑based marketing initiatives that deepen loyalty and unlock growth within our existing global account base.
- Transform the marketing organization into a high‑engagement, high‑performance team by fostering a culture of psychological safety, continuous learning, and radical accountability.
- Define and deploy an organizational structure explicitly aligned with our company purpose, ensuring every team member understands their contribution to our Purpose.
- Identify and bridge skill gaps, mentoring the next generation of marketing leaders to thrive in an AI‑augmented landscape.
- Define clear “Jobs to be Done” for the marketing team to eliminate role ambiguity and maximize the benefits of working with central hub services.
- Build and scale robust operations using automation, AI, and CRM tools to optimize performance.
- Champion the use of analytics to inform strategy and lead the integration of generative AI and advanced digital personalization for high‑impact customer experiences.
- Achieve measurable improvements in lead‑to‑opportunity conversion rates through optimized GTM strategies.
- Reduce “duplicate work” and improve internal Net Promoter Score (NPS) from central teams regarding clarity of briefs.
- Decrease time‑to‑market for global campaigns through streamlined operating plans.
- Drive measurable progress in the adoption of AI‑driven marketing tools and streamline global pre‑sales and marketing workflows.
Success Metrics
- High engagement and development scores within the global marketing organization.
- Improved lead‑to‑opportunity conversion rate.
- Higher internal NPS from central teams regarding clarity of briefs.
- Reduced time‑to‑market for global campaigns.
- Progress in AI maturity and marketing workflow integration.
Ideal Candidate
- Proven track record of delivering integrated marketing strategies that drive measurable business growth in B2B tech/data sectors.
- Exceptional ability to simplify complex data sets into value‑based messaging.
- Experience leading decentralized teams through organizational transformation or digital pivots.
- Comfort with marketing automation, CRM integration, and emerging AI tools.
- A servant‑leader mindset focused on inspiring high engagement toward Cirium's purpose, inclusion, and continuous development of the team.
Benefits
- Generous holiday allowance with the option to buy additional days.
- Health screening, eye care vouchers and private medical benefits.
- Wellbeing programs.
- Life assurance.
- Access to a competitive contributory pension scheme.
- Save As You Earn share option scheme.
- Travel season ticket loan.
- Electric Vehicle Scheme.
- Optional Dental Insurance.
- Maternity, paternity and shared parental leave.
- Employee Assistance Programme.
- Access to emergency care for both the elderly and children.
- RECARES days, giving you time to support the charities and causes that matter to you.
- Access to employee resource groups with dedicated time to volunteer.
- Access to extensive learning and development resources.
- Access to employee discounts scheme via Perks at Work.
Global Head of Marketing employer: RELX Group
Cirium is an exceptional employer that fosters a culture of inclusion and continuous learning, making it an ideal place for the Global Head of Marketing to thrive. With generous benefits such as a competitive pension scheme, wellbeing programs, and extensive learning resources, employees are empowered to grow both personally and professionally. Located at the heart of the aviation industry, Cirium offers unique opportunities to lead transformative marketing strategies while being part of a forward-thinking team dedicated to driving meaningful change.
StudySmarter Expert Advice🤫
We think this is how you could land Global Head of Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show up and shine! When you get the chance to represent yourself at webinars or industry events, make sure you’re prepared to showcase your expertise. We want to see you as a thought leader, so don’t hold back!
✨Tip Number 3
Tailor your pitch! When you’re chatting with potential employers, make sure you’re speaking their language. Highlight how your skills can help them achieve their goals, especially in driving revenue growth and market penetration.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who are proactive about joining our team!
We think you need these skills to ace Global Head of Marketing
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight how your experience aligns with the role of Global Head of Marketing. We want to see how you can bridge strategic storytelling with measurable growth, so don’t hold back on showcasing your relevant achievements!
Showcase Your Leadership Style:As a servant-leader, it’s important to convey how you inspire and engage teams. Share examples of how you've fostered a culture of belonging and continuous learning in your previous roles. We’re keen to see how you can transform our marketing organisation!
Highlight Your Analytical Skills:Since this role involves championing analytics to inform strategy, make sure to include any experience you have with data-driven decision-making. We love seeing candidates who can simplify complex data into compelling narratives that resonate with audiences.
Apply Through Our Website:We encourage you to submit your application through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets to the right people. Good luck!
How to prepare for a job interview at RELX Group
✨Know Your Go-to-Market Strategy
Before the interview, make sure you understand Cirium's go-to-market strategy inside out. Be ready to discuss how you would translate brand propositions into integrated campaigns that drive revenue. This shows you're not just familiar with the role but also have a vision for it.
✨Showcase Your Storytelling Skills
Prepare examples of how you've simplified complex data into compelling narratives in your previous roles. Highlight your ability to create value-driven messaging that resonates with diverse audiences, especially in the B2B tech/data sectors. This will demonstrate your fit for bridging strategic storytelling and business expansion.
✨Emphasise Team Leadership and Culture
Be ready to talk about your experience in leading decentralized teams through transformation. Share specific instances where you've fostered a culture of psychological safety and continuous learning. This aligns perfectly with Cirium's focus on high engagement and development within their marketing organisation.
✨Discuss AI and Automation Integration
Given the emphasis on AI and automation in the job description, come prepared to discuss your comfort with these tools. Share how you've used marketing automation and CRM integration to optimise performance in past roles. This will show that you're forward-thinking and ready to lead in an AI-augmented landscape.
