At a Glance
- Tasks: Drive SEO strategy for an AI-powered research platform, enhancing visibility and user engagement.
- Company: Join RELX, a global leader in information and analytics, making a real impact on society.
- Benefits: Flexible working hours, wellbeing initiatives, study assistance, and sabbaticals for personal growth.
- Other info: Dynamic, fast-paced environment with opportunities for career advancement and meaningful contributions.
- Why this job: Shape the future of AI in research while collaborating with diverse teams to achieve measurable results.
- Qualifications: Proven SEO experience, strong analytical skills, and exceptional collaboration abilities.
The predicted salary is between 59300 - 98800 £ per year.
Do you thrive on cross-functional collaboration, turning strategy into shipped, measurable results?
About our Team
The team is responsible for driving awareness, engagement, and user growth for Elsevier's AI-powered research platform, LeapSpace. Operating as a small, agile, and fast-paced team, they work cross-functionally with content, product, and marketing stakeholders to build and execute innovative growth strategies. The team is passionate about shaping the future of AI for researchers and offers the opportunity to make a significant impact while helping build a foundational AI product from the ground up.
About the Role
This role owns how LeapSpace is found. It spans search, answer engines, and generative AI - earning organic visibility and qualified traffic, being the trusted source in snippets and direct answers, and being accurately cited and recommended by AI assistants. You'll work in partnership with a specialist external agency to shape the strategy, bringing your own judgement, and challenging their thinking. You will drive delivery through the internal teams who own the content and touchpoints where that strategy lands. The most important capability here isn't technical: it's turning a plan into shipped, measurable results across teams.
Responsibilities
- Define the LeapSpace search and AI-visibility strategy, shaping and pressure-testing the roadmap with the agency.
- Leverage Elsevier's existing domain authority and assets, to accelerate visibility.
- Act as internal owner and day-to-day contact for a specialist search and AI-visibility agency.
- Establish the technical content structure and structured data that get LeapSpace discovered.
- Define the content taxonomy and information architecture - how content is organised, and hierarchised, so that individual pages can be cleanly extracted and cited.
- Turn strategy into a coordinated programme of work, removing blockers and keeping contributors moving in the same direction.
- Stay ahead of how discovery is changing and translate emerging shifts into a concrete plan.
- Build effective working relationships with internal collaborators and cross-functional teams.
- Track record building organic search visibility, ideally including launching or scaling visibility for a new product or domain.
- Strong command of technical and content SEO (site architecture, structured data, crawlability, content optimisation, link strategy).
- Demonstrable understanding of AEO and GEO.
- Experience managing external agencies or partners.
- Exceptional cross-functional collaboration and stakeholder management; able to align and mobilise multiple teams toward a shared goal.
- Strong analytical skills and fluency with search/analytics tooling.
- Excellent communication skills - able to translate technical work for non-technical stakeholders.
- Comfort working within a large, matrixed organisation across multiple market segments (e.g. consumer, institutional, government).
Company Overview
RELX is a global provider of information-based analytics and decision tools for professional and business customers, enabling them to make better decisions, get better results and be more productive. Our purpose is to benefit society by developing products that help researchers advance scientific knowledge; doctors and nurses improve the lives of patients; lawyers promote the rule of law and achieve justice and fair results for their clients; businesses and governments prevent fraud; consumers access financial services and get fair prices on insurance; and customers learn about markets and complete transactions. Our purpose guides our actions beyond the products that we develop. It defines us as a company. Every day across RELX our employees are inspired to undertake initiatives that make unique contributions to society and the communities in which we operate. We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working Pattern
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.
About the Business
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.
If performed in NLD Amsterdam (Radarweg), the base pay range is €59,300 - €98,800.
SEO Manager II in City of Westminster employer: RELX Group
As a leading innovator in the research community, our company offers an exceptional work environment for Java Software Engineers, fostering collaboration and creativity. With a strong emphasis on employee growth, we provide ample opportunities for professional development through hands-on projects and mentorship in a dynamic Agile setting. Located in a vibrant area, our culture promotes work-life balance and inclusivity, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Manager II in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for RELX Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like RELX Group are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with RELX Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace SEO Manager II in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit RELX Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of RELX Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about RELX Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at RELX Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at RELX Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At RELX Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
