At a Glance
- Tasks: Lead global marketing strategies and drive revenue growth for a leading aviation analytics company.
- Company: Join Cirium, a forward-thinking tech company shaping the future of aviation.
- Benefits: Generous holiday, health benefits, wellbeing programs, and extensive learning resources.
- Other info: Dynamic role with opportunities for personal growth and community engagement.
- Why this job: Be a key player in transforming marketing and making a real impact in the aviation industry.
- Qualifications: Proven experience in B2B marketing and ability to simplify complex data.
The predicted salary is between 80000 - 100000 € per year.
As the Global Head of Marketing, you will be the architect of Cirium's go‑to‑market engine and the primary driver of global revenue growth. You will lead a team of industry and creative experts through transformation, creating an inclusive culture of belonging, to ensure we are future‑ready and remain connected to our purpose. This role requires a forward‑thinking marketer who can seamlessly bridge the gap between strategic storytelling and measurable business expansion. You are responsible for ensuring that Cirium's analytics solutions are translated into clear, actionable, and compelling stories that resonate with the world's largest aviation companies. As a key member of the Commercial Leadership Team, you will be pivotal in aligning global cross‑functional teams—Sales, Product, and Strategy—to drive market penetration and sustainable growth.
Responsibilities
- Own the Go‑to‑Market strategy, translating brand propositions into integrated campaigns that drive pipeline and revenue.
- Represent Cirium at major industry events and webinars, solidifying our position as a thought leader.
- Shape and oversee powerful, value‑driven narratives that convey our solution benefits across all touchpoints.
- Partner with brand teams to create high‑impact, category‑defining content that simplifies complex commodity data for a broad global audience.
- Drive account‑based marketing initiatives that deepen loyalty and unlock growth within our existing global account base.
- Transform the marketing organization into a high‑engagement, high‑performance team by fostering a culture of psychological safety, continuous learning, and radical accountability.
- Define and deploy an organizational structure explicitly aligned with our company purpose, ensuring every team member understands their contribution to our Purpose.
- Identify and bridge skill gaps, mentoring the next generation of marketing leaders to thrive in an AI‑augmented landscape.
- Define clear “Jobs to be Done” for the marketing team to eliminate role ambiguity and maximize the benefits of working with central hub services.
- Build and scale robust operations using automation, AI, and CRM tools to optimize performance.
- Champion the use of analytics to inform strategy and lead the integration of generative AI and advanced digital personalization for high‑impact customer experiences.
- Achieve measurable improvements in lead‑to‑opportunity conversion rates through optimized GTM strategies.
- Reduce “duplicate work” and improve internal Net Promoter Score (NPS) from central teams regarding clarity of briefs.
- Decrease time‑to‑market for global campaigns through streamlined operating plans.
- Drive measurable progress in the adoption of AI‑driven marketing tools and streamline global pre‑sales and marketing workflows.
Success Metrics
- High engagement and development scores within the global marketing organization.
- Improved lead‑to‑opportunity conversion rate.
- Higher internal NPS from central teams regarding clarity of briefs.
- Reduced time‑to‑market for global campaigns.
- Progress in AI maturity and marketing workflow integration.
Ideal Candidate
- Proven track record of delivering integrated marketing strategies that drive measurable business growth in B2B tech/data sectors.
- Exceptional ability to simplify complex data sets into value‑based messaging.
- Experience leading decentralized teams through organizational transformation or digital pivots.
- Comfort with marketing automation, CRM integration, and emerging AI tools.
- A servant‑leader mindset focused on inspiring high engagement toward Cirium's purpose, inclusion, and continuous development of the team.
Benefits
- Generous holiday allowance with the option to buy additional days.
- Health screening, eye care vouchers and private medical benefits.
- Wellbeing programs.
- Life assurance.
- Access to a competitive contributory pension scheme.
- Save As You Earn share option scheme.
- Travel season ticket loan.
- Electric Vehicle Scheme.
- Optional Dental Insurance.
- Maternity, paternity and shared parental leave.
- Employee Assistance Programme.
- Access to emergency care for both the elderly and children.
- RECARES days, giving you time to support the charities and causes that matter to you.
- Access to employee resource groups with dedicated time to volunteer.
- Access to extensive learning and development resources.
- Access to employee discounts scheme via Perks at Work.
Global Head of Marketing in City of Westminster employer: RELX Group
Cirium is an exceptional employer that fosters a culture of inclusion and belonging, empowering its employees to thrive in a dynamic and innovative environment. With a strong focus on professional growth, the company offers extensive learning resources, generous benefits, and a commitment to employee wellbeing, making it an ideal place for forward-thinking marketers to make a meaningful impact in the aviation industry.
StudySmarter Expert Advice🤫
We think this is how you could land Global Head of Marketing in City of Westminster
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show up and shine! When you get the chance to represent yourself at interviews or webinars, make sure to showcase your unique storytelling skills. We want to see how you can turn complex ideas into compelling narratives that resonate with the audience.
✨Tip Number 3
Be proactive! Don’t wait for opportunities to come to you. Reach out to companies you admire, like Cirium, and express your interest in their mission. We love seeing candidates who take the initiative and align with our purpose.
✨Tip Number 4
Keep learning and adapting! The marketing landscape is always changing, especially with AI tools on the rise. Stay ahead of the game by continuously developing your skills and showcasing your ability to embrace new technologies.
We think you need these skills to ace Global Head of Marketing in City of Westminster
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Global Head of Marketing role. Highlight your experience in B2B tech and how you've driven measurable growth, just like Cirium is looking for!
Showcase Your Storytelling Skills:Since this role is all about bridging strategic storytelling with business expansion, share examples of how you've simplified complex data into compelling narratives. We want to see your creativity shine through!
Demonstrate Leadership Experience:Talk about your experience leading teams through transformation. Mention specific instances where you fostered a culture of inclusion and high performance, as this aligns perfectly with our values at StudySmarter.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at RELX Group
✨Know Your Go-to-Market Strategy
Before the interview, make sure you understand Cirium's go-to-market strategy inside out. Be ready to discuss how you would translate brand propositions into integrated campaigns that drive revenue. This shows you're not just a marketer but someone who can think strategically about the business.
✨Showcase Your Storytelling Skills
Prepare examples of how you've simplified complex data into compelling narratives in your previous roles. Highlight your ability to create value-driven messaging that resonates with diverse audiences, especially in the B2B tech/data sectors. This will demonstrate your fit for bridging strategic storytelling and measurable growth.
✨Emphasise Team Leadership and Culture
Be ready to talk about your experience in leading decentralized teams through transformation. Discuss how you've fostered a culture of psychological safety and continuous learning. This aligns perfectly with Cirium's focus on creating an inclusive environment and developing the next generation of marketing leaders.
✨Demonstrate Your Comfort with Technology
Familiarise yourself with marketing automation, CRM tools, and emerging AI technologies. Be prepared to discuss how you've used these tools to optimise performance and improve lead-to-opportunity conversion rates. Showing your tech-savviness will highlight your readiness for the future of marketing at Cirium.
