Category Sales Manager in London

Reliance Foundry has been shaping urban environments since 1925. As North America's most trusted provider of bollards, site furnishings, and industrial components, we combine engineering excellence with design-focused innovation to make places people want to be. With a rapidly expanding portfolio—including our Vector Series, Halvard Collection, and USA-made Patriot Collection—we are driving significant growth across major security and infrastructure markets.

Role Overview

Drive the growth of our most critical security solutions. The Category Sales Manager is a high-impact role responsible for converting over $32M in active quote value into revenue. Backed by industry-leading engineering and high market demand, you won't be chasing cold leads—you will be managing a robust pipeline. We need a strategic closer who can navigate complex deals, influence decision-makers, and take full ownership of the sales cycle from interest to invoice.

This role blends category expertise, solution selling, and strategic account management. You will be the primary driver of our crash-rated sales performance, working closely with engineering, marketing, and key accounts to accelerate growth across North America.

Key Responsibilities

• Own revenue targets for your category.
• Convert active quotes into sales through disciplined follow-up, objection handling, and value-led selling.
• Develop and execute a category-specific sales strategy aligned with Reliance Foundry's 2026–2027 growth plan.
• Build, manage, and close a high-value pipeline across architects, engineers, contractors, security consultants, and city planners.

Category Leadership

• Become the in-house specialist and external advocate for your category.
• Deliver product demonstrations, Lunch & Learns, and project-specific solution recommendations.
• Provide competitive insights and field intelligence to guide product and marketing direction.

Key Account & Partnerships

• Oversee the sales funnel from RFQ to Sales Order.
• Strengthen and expand relationships with top security integrators, contractors, and municipal partners.
• Identify and penetrate high-value verticals (stadiums, retail, airports, healthcare, government).
• Collaborate with the marketing team to support campaigns, events, and demand generation programs.

Lead Outreach & Customer Engagement (Junior–Mid Level)

• Take ownership of first-touch outreach for inbound and marketing-generated leads, primarily through phone and email engagement.
• Confidently initiate conversations with prospective customers to understand needs, timing, and fit—without pressure to "hard close."
• Approach outreach with a learning mindset; refine messaging and call approach over time with coaching and feedback.
• Treat objections as information, not rejection—responding with professionalism, follow-up discipline, and curiosity.
• Maintain an upbeat, resilient, and consistent presence during periods of high call volume and outreach activity.
• Qualify and route opportunities appropriately, ensuring a smooth handoff to senior sales or category ownership where applicable.
• Track outreach activity and outcomes accurately to support lead nurturing, forecasting, and continuous improvement.
• Collaborate closely with Marketing and Sales leadership to improve lead quality, scripts, and targeting based on real-world conversations.
• Maintain accurate CRM records (NetSuite), pipeline forecasts, and quote stage progression.
• Track performance metrics and continuously improve conversion rates at every stage of the sales funnel.
• Work closely with engineering on product feasibility, project requirements, and pricing.

What you Bring

• 1–5 years of experience in sales, customer engagement, inside sales, or a related commercial role.
• Some exposure to construction, architecture, engineering, industrial products, or B2B environments is an asset but not required.
• Comfortable speaking with new people and initiating conversations; prior cold or warm calling experience is helpful but not mandatory.
• Coachable, curious, and motivated to build sales skills and category expertise over time.
• Positive, steady, and self‐motivated—able to handle repetition without losing energy or professionalism.
• Strong technical and mechanical aptitude—comfortable discussing product specifications, standards, functionality and installation requirements.
• Excellent communication, presentation, and relationship‐building skills.
• High sense of ownership, resilience, and a drive to win.
• Experience using CRM tools and disciplined pipeline management.
• Consistent high energy and positive attitude.

Why Join Reliance Foundry

• Competitive base salary + commission structure.
• Work with an innovative, supportive, and fast‐moving leadership team.
• Opportunities for growth as we scale toward our 2026 strategic goals.
• Walk into a $32M Pipeline: You aren’t starting from scratch. We have over $32M in active quote value waiting for a closer to step in, nurture relationships, and turn them into wins.
• Sell What the Market Wants: Security infrastructure is booming. You will be representing industry‐leading lines like our USA‐made Patriot Collection and Vector Series—products that architects and security consultants already trust.
• Legacy Meets Growth: Enjoy the stability of a company established in 1925 combined with the energy of a high‐growth startup environment. We are scaling fast, and you will be the pilot for our Crash Rated category.
• Own the Category: This isn’t just another sales seat. You will be the strategic lead for our fastest‐growing category (Crash Rated), shaping how we approach the market in 2026 and beyond.

Job Types: Full-time, Permanent

Location: Surrey, BC (Hybrid)

Pay: $60,000- $70,000.00 per year (plus commission)

Company events, Dental care, Discounted or free food, Employee assistance program, Extended health care, Life insurance, On-site parking, Paid time off, RRSP match.

To apply for this opportunity, please submit your resume and a brief letter outlining your relevant experience and qualifications to: vcsc@relfoundry.com