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For Companies At a Glance
- Tasks: Drive sales growth for crash-rated security solutions and manage a robust pipeline.
- Company: Join Reliance Foundry, a trusted leader in urban infrastructure since 1925.
- Benefits: Competitive salary, commission structure, health benefits, and hybrid work options.
- Why this job: Step into a $32M pipeline and lead the fastest-growing category in a booming market.
- Qualifications: 5+ years in B2B sales with strong closing skills and technical aptitude.
- Other info: Be part of a dynamic team with opportunities for growth and innovation.
The predicted salary is between 56000 - 68000 £ per year.
About Reliance Foundry
Reliance Foundry has been shaping urban environments since 1925. As North America’s most trusted provider of bollards, site furnishings, and industrial components, we combine engineering excellence with design-focused innovation to make places people want to be. With a rapidly expanding portfolio—including our Vector Series, Halvard Collection, and USA-made Patriot Collection—we are driving significant growth across major security and infrastructure markets.
Role Overview
Drive the growth of our most critical security solutions. The Category Sales Manager – Crash Rated is a high-impact role responsible for converting over $32M in active quote value into revenue. Backed by industry-leading engineering and high market demand, you won’t be chasing cold leads—you will be managing a robust pipeline. We need a strategic closer who can navigate complex deals, influence decision-makers, and take full ownership of the sales cycle from interest to invoice. This role blends category expertise, solution selling, and strategic account management. You will be the primary driver of our crash-rated sales performance, working closely with engineering, marketing, and key accounts to accelerate growth across North America.
Key Responsibilities
- Own revenue targets for the Crash Rated category (Vector, Halvard, Patriot).
- Convert active quotes into sales through disciplined follow-up, objection handling, and value-led selling.
- Develop and execute a category-specific sales strategy aligned with Reliance Foundry’s 2026–2027 growth plan.
- Build, manage, and close a high-value pipeline across architects, engineers, contractors, security consultants, and city planners.
Category Leadership
- Become the in-house specialist and external advocate for crash-rated bollards.
- Deliver product demonstrations, Lunch & Learns, and project-specific solution recommendations.
- Provide competitive insights and field intelligence to guide product and marketing direction.
Key Account & Partnerships
- Oversee the sales funnel from RFQ to Sales Order:
- Strengthen and expand relationships with top security integrators, contractors, and municipal partners.
- Identify and penetrate high-value verticals (stadiums, retail, airports, healthcare, government).
- Collaborate with the marketing team to support campaigns, events, and demand generation programs.
Maintain accurate CRM records (NetSuite), pipeline forecasts, and quote stage progression:
- Track performance metrics and continuously improve conversion rates at every stage of the sales funnel.
- Work closely with engineering on product feasibility, project requirements, and pricing.
What you Bring
- 5+ years of experience in B2B sales, ideally in construction products, security hardware, perimeter protection, or related sectors.
- Proven ability to close high-value deals in complex, multi-stakeholder environments.
- Strong technical and mechanical aptitude—comfortable discussing product specifications, standards, functionality and installation requirements.
- Excellent communication, presentation, and relationship-building skills.
- High sense of ownership, resilience, and a drive to win.
- Experience using CRM tools and disciplined pipeline management.
- Consistent high energy and positive attitude.
Why Join Reliance Foundry
- Competitive base salary + commission structure.
- Work with an innovative, supportive, and fast-moving leadership team.
- Opportunities for growth as we scale toward our 2026 strategic goals.
- Walk into a $32M Pipeline: You aren’t starting from scratch. We have over $32M in active quote value waiting for a closer to step in, nurture relationships, and turn them into wins.
- Sell What the Market Wants: Security infrastructure is booming. You will be representing industry-leading lines like our USA-made Patriot Collection and Vector Series—products that architects and security consultants already trust.
- Legacy Meets Growth: Enjoy the stability of a company established in 1925 combined with the energy of a high-growth startup environment. We are scaling fast, and you will be the pilot for our Crash Rated category.
- Own the Category: This isn’t just another sales seat. You will be the strategic lead for our fastest-growing category (Crash Rated), shaping how we approach the market in 2026 and beyond.
Job Types: Full-time, Permanent
Location: Surrey, BC (Hybrid)
Pay: $70,000.00–$85,000.00 per year
Benefits
- Company events
- Dental care
- Discounted or free food
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- RRSP match
To apply for this opportunity, please submit your resume and a brief letter outlining your relevant experience and qualifications to recruitment@reliance-foundry.com
Category Sales Manager – Crash Rated employer: Reliance Foundry Co. Ltd.
Contact Detail:
Reliance Foundry Co. Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Sales Manager – Crash Rated
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at local events. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for those interviews! Research Reliance Foundry and understand their products, especially the Crash Rated category. Show them you’re not just another candidate; you’re genuinely interested in what they do.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm and keeps you fresh in their minds as they make their decision.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Reliance Foundry.
We think you need these skills to ace Category Sales Manager – Crash Rated
Some tips for your application 🫡
Tailor Your Resume: Make sure your resume speaks directly to the role of Category Sales Manager – Crash Rated. Highlight your B2B sales experience, especially in construction products or security hardware, and showcase any relevant achievements that align with the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention your strategic sales approach and how you’ve successfully closed high-value deals in complex environments. Don’t forget to express your enthusiasm for working with Reliance Foundry!
Showcase Your Technical Skills: Since this role requires a strong technical aptitude, make sure to include any relevant experience discussing product specifications and installation requirements. This will show us that you’re not just a sales pro but also someone who understands the products inside out.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Reliance Foundry Co. Ltd.
✨Know Your Products Inside Out
As a Category Sales Manager for Crash Rated products, it's crucial to have a deep understanding of the bollards and security solutions you'll be selling. Familiarise yourself with the technical specifications, benefits, and competitive advantages of the Vector Series, Halvard Collection, and Patriot Collection. This knowledge will help you confidently answer questions and demonstrate your expertise during the interview.
✨Showcase Your Sales Strategy
Prepare to discuss your approach to converting quotes into sales. Think about specific examples where you've successfully navigated complex deals or influenced decision-makers. Highlight your experience in developing category-specific sales strategies and how you plan to align with Reliance Foundry’s growth goals for 2026–2027.
✨Demonstrate Relationship-Building Skills
This role requires strong relationship management with architects, engineers, and contractors. Be ready to share examples of how you've built and maintained successful partnerships in previous roles. Discuss your methods for strengthening relationships with key accounts and how you can leverage these connections to drive sales in the Crash Rated category.
✨Prepare for Technical Discussions
Given the technical nature of the products, expect questions that assess your mechanical aptitude and ability to discuss product functionality and installation requirements. Brush up on relevant industry standards and be prepared to explain how you would communicate these details to clients effectively.
