At a Glance
- Tasks: Lead automation in targeted marketing programs and enhance operational efficiency with AI.
- Company: Join RELEX Solutions, a leader in supply chain and retail planning.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Dynamic team environment focused on creativity and collaboration.
- Why this job: Make a real impact by transforming marketing operations with innovative AI solutions.
- Qualifications: 4+ years in B2B marketing, strong understanding of paid media, and experience with automation tools.
The predicted salary is between 63000 - 77000 £ per year.
About the role
Our ABM team runs highly targeted programs for the accounts that matter most to RELEX. We want those programs to be even more personalized, more interactive, and faster to launch across channels, without adding manual effort for every new account. That's where you come in. You'll advise how the ABM team runs and develops five operational areas: paid media, landing page creation, content personalization, targeted direct mail, and analytics. You'll review how each area works today, then design and build the AI-based workflows, templates, and quality guardrails that let the team focus on account strategy, creativity and stakeholder alignment over manual work.
What you'll do
- Across all five operational areas:
- Map how each area works today, find where time and quality can be improved, and agree a prioritized automation roadmap with the Head of ABM.
- Build and maintain the AI workflows the ABM team uses day to day, with tools such as Claude, n8n, Folloze and HubSpot.
- Partner with Marketing Operations, who own our martech platforms, data, and integrations: build ABM workflows on top of the shared stack, follow its standards, and hand over anything that should become a cross-team capability.
- Agree brand and quality guardrails with Brand & Creative so AI-produced assets can go live with light review.
- Document every workflow and train the team so it runs without you.
- Ad operations (LinkedIn, Influ2):
- Own the setup and execution model for ABM account and contact level campaigns.
- Build workflows and guardrails that cut the time spent on campaign setup.
- Build workflows that generate on-brand ad variants by account, segment, and buying group role.
- Run channel and tactic experiments to find the right mix of reach, engagement, and conversion activity.
- Close the data feedback loop, so account and contact level engagement flows back to the account team and into ABM planning automatically.
- Landing page operations:
- Build a template and component library the team can use to generate account and segment pages with AI.
- Set standards for personalization depth, and work with ABM designers on a tailored look and feel per account.
- Find opportunities to build deeper, more interactive experiences for prospects.
- Content build operations:
- Build and fine-tune workflows that turn existing RELEX content (research, customer stories, point of view pieces) into account-tailored assets such as one-pagers, guides, and sales follow-up material.
- Direct mail operations:
- Design a direct mail program framework that delivers personalized mailers at scale.
- Own the operating model behind them: vendor setup, address data quality, GDPR compliance, budget, and cost per account.
- Connect every send to a defined sales follow-up, and measure what it contributes.
- Analytics and reporting:
- Define how ABM programs are measured, together with the Head of ABM and Marketing Operations: account reach, engagement, buying group coverage, and pipeline contribution.
- Build and maintain reporting that shows what's working by account, channel, and tactic, so channel and budget decisions rest on evidence rather than assumption.
- Keep campaign data clean and comparable across platforms, including naming conventions, UTM standards, and campaign taxonomy.
- Measure the impact of the AI workflows themselves: time saved, cost per asset, and speed from brief to launch.
What we're looking for
- 4+ years in B2B ABM, demand generation, growth marketing, GTM engineering, or marketing operations.
- A working understanding of how B2B paid media runs, ideally on LinkedIn: campaign structure, account and contact list targeting, bidding and budget pacing, and which platform metrics you can and can't trust.
- A proven track record of designing and shipping AI and automation workflows that other people use, with examples you can walk us through.
- Practical experience working with LLMs: prompt design, structured outputs, connecting models to business data and tools, and evaluating output quality.
- Hands-on experience building automations in n8n, Make, Zapier, Workato, or similar, including APIs, webhooks, JSON, and error handling.
- A process mindset: you can map a workflow, see where it breaks, and design a repeatable replacement.
- Good judgment on quality: you know when AI output is ready to be rolled out and when it isn't.
Nice to have
- Enough Python or JavaScript to write, read, and debug automation scripts and API calls.
- Experience with intent and engagement platforms such as 6sense, or contact-level advertising such as Influ2.
- Experience running direct mail or gifting programs in B2B.
- Working knowledge of SQL and at least one BI or reporting tool (for example Power BI, Looker, or Tableau).
- Background in global enterprise B2B software with long, multi-stakeholder buying cycles.
About RELEX
RELEX Solutions creates cutting-edge supply chain and retail planning.
ABM Operations Manager, AI & Automation in London employer: Relex
RELEX is an exceptional employer that fosters a dynamic and inclusive work culture, where collaboration and innovation thrive. With a strong focus on employee growth, you will have access to continuous learning opportunities and the chance to make a meaningful impact on global supply chains. The flexibility of remote work combined with the excitement of international projects makes RELEX a unique place to advance your career while enjoying a healthy work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land ABM Operations Manager, AI & Automation in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Relex and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Relex are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Relex on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Relex. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace ABM Operations Manager, AI & Automation in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Relex. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Relex:Show us that you’ve done your homework! In your application, briefly mention what you admire about Relex’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Relex
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Relex will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Relex, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
