At a Glance
- Tasks: Drive new business development and create innovative licensing strategies for top football competitions.
- Company: Join Relevent Football Partners, a dynamic team shaping the future of football globally.
- Benefits: Collaborative culture, exciting growth opportunities, and a chance to make an impact in sports.
- Other info: Work in a fast-paced environment with opportunities for career advancement.
- Why this job: Be part of a passionate team and influence the world of football licensing.
- Qualifications: Experience in licensing, strong communication skills, and a passion for sports.
The predicted salary is between 50000 - 65000 £ per year.
About Relevent Football Partners: Relevent Football Partners (RFP) is a wholly owned subsidiary of Relevent, purpose-built to commercialise the UEFA men’s club competitions globally. An independent entity, RFP is tasked with providing UC3 — the joint venture between UEFA and European Football Clubs (EFC) — strategic and sales support in the worldwide marketing and sale of media, sponsorship, and licensing rights for the UEFA Champions League, UEFA Europa League, UEFA Conference League, UEFA Super Cup, UEFA Youth League, and the UEFA Futsal Champions League.
Location: London
Role Type: Permanent, Full Time
Reports to: Head of Licensing
Following the UC3 tender process, Relevent Football Partners was awarded the commercial rights to the UEFA men’s club competitions (Champions League, Europa League and Conference League) on a global basis for the 2027 to 2033 cycle. As such, Relevent Football Partners is now seeking to build a truly world class business focused on the monetisation of these commercial rights.
Position Summary: The Licensing Manager is responsible for a wide range of administrative, analytical, and general support tasks for RFP’s Sponsorship & Licensing Team. This is a 360°-role in a dynamic team, with involvement in the development of licensing strategies, creative direction, licensing sales presentations, and sales/business development.
Key Responsibilities:
- Responsible for driving new business development in all traditional and non-traditional categories as well as focusing on ‘creative licensing’ i.e., taking brands into relevant, innovative categories through creative thinking, commercial initiative.
- Attending and maximising business opportunities at selected trade shows in the UK and international, as appropriate.
- Targeting specific product categories/retail tiers for business development, to be agreed and converted into KPIs/objectives.
- Responsible for attaining and where possible exceeding agreed annual sales targets for licensing sales on annual MGs and total MGs of new deals and/or royalties.
- Utilise/devise business development and reporting mechanisms to keep Senior Sponsorship & Licensing Team updated.
- Acting effectively as brand manager, an extension of the team and managing the viability of product design and development with them for existing and new licensees.
- Activating retail and marketing initiatives with licensees, e.g., product and lifestyle photo shoots, development of marketing materials, trade shows and launch/PR events and generating industry press on and offline.
- You may also be required to carry out any other duties which are within the scope and purpose of the job.
Qualifications & Experience:
- Experience in managing all aspects of the licensing chain, from brands, licensees, and retailers, whether as part of an agency, brand owner, licensee, or retailer.
- Strong understanding of how all parts of the licensing industry work together, with hands‑on experience across the full licensing process.
- Proven track record in deal‑making and driving additional sales revenue.
- Excellent verbal and written communication skills.
- Multi-tasking ability to manage assignments across numerous projects simultaneously and maintain priorities within a steady daily workflow.
- Proficiency in Microsoft Word, Excel and PowerPoint, Adobe Acrobat Pro, and web browser-based interfaces.
- A passion for sports and an interest in football.
- Ultimate team player.
Why Join Us:
At Relevent Football Partners, you’ll be part of a passionate, global team committed to shaping the future of football in innovative and impactful ways. We offer a collaborative culture, exciting growth opportunities, and the chance to make a real difference in one of the world’s most beloved sports.
Licensing Manager employer: Relevent
Relevent Football Partners (RFP) is an exceptional employer, offering a unique opportunity to shape the culture of a pioneering organisation in world football. With a focus on employee engagement and development, RFP fosters a high-performance, inclusive work environment in London, where every team member's contributions are valued and recognised. As part of a passionate team at this exciting growth phase, you will play a crucial role in establishing RFP as an employer of choice in the sports, media, and entertainment sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Licensing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Relevent and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Relevent are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Relevent on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Relevent. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Licensing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Relevent. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Relevent:Show us that you’ve done your homework! In your application, briefly mention what you admire about Relevent’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Relevent
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Relevent will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Relevent, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
