Commercial Strategy Manager
Commercial Strategy Manager

Commercial Strategy Manager

Full-Time 48000 - 72000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Shape the future of UEFA Men’s Club Competitions through strategic commercial initiatives.
  • Company: Join Relevent Football Partners, a leader in global sports commercialisation.
  • Benefits: Collaborative culture, growth opportunities, and a chance to impact world-class football.
  • Why this job: Be at the forefront of innovative projects in one of the most exciting sports industries.
  • Qualifications: Strong academic background and experience in sports marketing or similar fast-paced roles.
  • Other info: Dynamic environment with opportunities for personal and professional development.

The predicted salary is between 48000 - 72000 ÂŁ per year.

About Relevent Football Partners

Relevent Football Partners (RFP) is a wholly owned subsidiary of Relevent, purpose-built to commercialise the UEFA men’s club competitions globally. An independent entity, RFP is tasked with providing UC3—the joint venture between UEFA and European Football Clubs (EFC)—strategic and sales support in the worldwide marketing and sale of media, sponsorship, and licensing rights for the UEFA Champions League, UEFA Europa League, UEFA Conference League, UEFA Super Cup, UEFA Youth League, and the UEFA Futsal Champions League. Following the UC3 tender process, Relevent Football Partners was awarded the commercial rights to the UEFA men’s club competitions (Champions League, Europa League and Conference League) on a global basis for the 2027 to 2033 cycle. As such, Relevent Football Partners is now seeking to build a truly world class business focused on the monetisation of these commercial rights.

Position Summary

The Commercial Strategy Manager is a key member of the Sponsorship & Licensing team, playing a central role in shaping the commercial growth of UEFA Men’s Club Competitions. At the forefront of new commercial projects, the role will define strategic direction with the aim of unlocking opportunities across one of the most valuable and high-profile sports properties in the world. Contributing to a range of strategic initiatives, the Commercial Strategy Manager will provide thought leadership on critical commercial topics whilst managing a Commercial Strategy Executive to ensure high-quality delivery in a fast-paced, evolving environment. This is an exciting opportunity to work on industry-leading projects at the intersection of sport, strategy, and innovation, helping shape the future of world‑class football competitions.

Key Responsibilities

  • Support the assessment, business‑casing, and financial modelling for commercial partnerships and revenue initiatives related to UEFA men’s club competitions.
  • Provide strategy and project management support across the commercial partnerships team including sales, licensing and partnership management.
  • Deliver clear and robust recommendations to UC3 on all elements of the continuing development of UEFA Men’s Club Competitions and commercialisation of available rights inventory.
  • Prepare materials for internal meetings that clearly articulate evidence and concepts.
  • Be responsible for the on‑going development and implementation of a prospecting sales strategy, ensuring a consistent pipeline of qualified prospects and contacts.
  • Support on ad‑hoc strategy projects across the wider commercial department in a timely manner.
  • Provide thought leadership and stimulate thinking on critical issues that impact company success.
  • Directly line‑manage Commercial Strategy Executive, providing coaching, guidance, and performance feedback, and ensuring high performance.

Qualifications & Experience

  • Strong academic foundation paired with experience in commercially focused, insight‑led roles, preferably within sports marketing, sponsorship, media, or similarly fast‑moving environments.
  • Strategic and creative thinker, able to articulate and translate complex concepts into concise, compelling stories supported by data and structured frameworks.
  • Ability to evaluate potential revenue opportunities whilst considering how they align with the overall strategy, culture and values of the wider business.
  • Confident communicator with proven ability to manage and influence a wide range of stakeholders.
  • Entrepreneurial mindset and proactive approach, with the ability to identify opportunities, manage multiple projects and remain solutions orientated.
  • Proficiency in Microsoft Office (Excel, PowerPoint essential).
  • Fluent English required; additional languages an advantage.

Why Join Us

At Relevent Football Partners, you’ll be part of a passionate, global team committed to shaping the future of football in innovative and impactful ways. We offer a collaborative culture, exciting growth opportunities, and the chance to make a real difference in one of the world’s most beloved sports.

Commercial Strategy Manager employer: Relevent

At Relevent Football Partners, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. Located in the vibrant city of London, our team is dedicated to shaping the future of football while providing exciting growth opportunities and a chance to make a meaningful impact in the world of sports. Join us to be part of a passionate global team where your contributions will be valued and recognised.
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Contact Detail:

Relevent Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Commercial Strategy Manager

✨Tip Number 1

Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.

✨Tip Number 2

Prepare for interviews by researching the company and its recent projects. Understand their commercial strategy and think about how your skills can contribute to their goals. This will help you stand out and show that you’re genuinely interested in the role.

✨Tip Number 3

Practice your pitch! Be ready to explain why you’re the perfect fit for the Commercial Strategy Manager role. Highlight your experience in sports marketing and your strategic thinking skills. Keep it concise but impactful!

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. So, get your application in and let’s make some football magic happen!

We think you need these skills to ace Commercial Strategy Manager

Commercial Strategy Development
Financial Modelling
Project Management
Sales Strategy
Stakeholder Management
Data Analysis
Creative Thinking
Communication Skills
Coaching and Mentoring
Proficiency in Microsoft Excel
Proficiency in Microsoft PowerPoint
Entrepreneurial Mindset
Problem-Solving Skills
Insight Generation

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the Commercial Strategy Manager role. Highlight relevant experience in sports marketing, sponsorship, or similar fields. We want to see how your skills align with our mission at Relevent Football Partners!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about football and how you can contribute to our commercial growth. Be sure to mention specific projects or experiences that relate to the role.

Showcase Your Strategic Thinking: In your application, demonstrate your strategic and creative thinking abilities. Share examples of how you've tackled complex problems or identified new opportunities in previous roles. We love seeing innovative minds at work!

Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!

How to prepare for a job interview at Relevent

✨Know Your Football

Make sure you brush up on your knowledge of UEFA competitions and the commercial landscape surrounding them. Being able to discuss recent developments or trends in sports marketing will show that you're genuinely interested and informed about the industry.

✨Showcase Your Strategic Thinking

Prepare examples of how you've successfully developed and implemented strategies in previous roles. Be ready to discuss how you can apply this experience to the Commercial Strategy Manager position, particularly in relation to revenue opportunities and partnership management.

✨Communicate Clearly

Practice articulating complex ideas in a simple and compelling way. You might be asked to explain your thought process on a strategic initiative, so being concise and clear will help you stand out as a confident communicator.

✨Engage with Questions

Prepare thoughtful questions that demonstrate your interest in the role and the company. Ask about their vision for the future of UEFA competitions or how they measure success in commercial partnerships. This shows you're not just there to answer questions but are genuinely invested in the conversation.

Commercial Strategy Manager
Relevent
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  • Commercial Strategy Manager

    Full-Time
    48000 - 72000 ÂŁ / year (est.)
  • R

    Relevent

    50-100
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