At a Glance
- Tasks: Lead PR and content strategy, creating impactful content and driving brand awareness.
- Company: Join Releasd, a passionate team dedicated to empowering PR professionals worldwide.
- Benefits: Enjoy flexible remote work, a competitive salary of £60k, and a supportive work environment.
- Other info: This role is perfect for those seeking a unique challenge after a career break.
- Why this job: Make a meaningful impact in the PR world while utilising your creativity and expertise.
- Qualifications: Senior PR experience, strong writing skills, and a passion for the PR community are essential.
The predicted salary is between 43200 - 72000 € per year.
We are looking for an experienced PR professional to join our friendly team here at Releasd. You’ve worked agency-side (and maybe in-house too) for a good while, with some B2B experience, and have thought about hopping off the treadmill to do something different. Maybe you’ve already taken a career break, or some time off for kids or dogs – and are looking for a new, unique challenge. A role where you can utilise all of your hard-won skills.
You want to work in a secure environment with plenty of freedom, where you can make a meaningful impact. The PR & Content Lead role is full time, flexible and remote (or hybrid if in London). The salary is £60k plus benefits. UK-based only please.
Here are the top three things you’ll bring to the team:
- Senior experience in PR - We are seeking someone who has acquired a broad array of skills and has a strong business sense. Although there won’t be much ‘selling-in’, we do need someone who understands how powerful content and storytelling can drive brand awareness and fuel growth.
- Very strong writing skills - This is imperative! The development of high-quality content will sit at the core of the role, whether that’s research, social posts, how-to guides, webinars, videos or other forms of best practice.
- Passion for PR - We need someone who is passionate about, and engaged in, the PR community: active on LinkedIn, a member of groups, attendee of events. They need to understand the lay of the land in our industry, and be part of it too.
What will you be doing? The overarching objective is to build awareness of Releasd and ensure we’re in consideration when PR teams are seeking a better reporting solution. This will involve:
- Creating a programme of activity aligned with our offering and the needs of our audience
- Producing standout content across formats - from thought leadership and research to social posts, how-to guides, videos and webinars
- Proactively identifying and pursuing earned media opportunities, including podcast guest slots, webinar panels, and relevant PR media coverage
- Driving engagement across social platforms and online communities, joining conversations that matter to our industry
- Attending industry events alongside the team and representing Releasd
- Hosting webinars and other educational or awareness-building events to support our audience and position us as a helpful voice in the space
- Collaborating closely with the team on broader marketing and brand initiatives, offering your insights and experience to help shape direction!
Ultimately, this is a strategic yet hands-on role for someone who enjoys creating, connecting and communicating - and is excited to help grow something meaningful in the PR world.
We are Releasd, founded over 10 years ago. Our mission is to help PR teams – especially those with limited budgets, resources and expertise – properly prove the value of their brilliant work. Our platform already makes this possible for thousands of PR professionals worldwide. We work with agencies and in-house teams of all sizes, both B2C and B2B. They’re all looking to create visual reports that showcase their work in the most compelling way possible: streamlining processes, proving ROI and ultimately securing budgets. We’re a small, friendly team who are passionate about what we do. We’re excited to take Releasd to the next level.
Contact Detail:
Releasd | Visual PR Reports that Prove ROI Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land PR & Content Lead (PR Manager / Content Strategist)
✨Tip Number 1
Network actively within the PR community. Attend industry events, webinars, and workshops to meet potential colleagues and learn about the latest trends. Engaging with others in your field can lead to valuable connections and insights that may help you stand out.
✨Tip Number 2
Showcase your passion for PR on social media, especially LinkedIn. Share articles, comment on industry news, and participate in discussions. This not only demonstrates your engagement but also helps you build a personal brand that aligns with the role of PR & Content Lead.
✨Tip Number 3
Familiarise yourself with Releasd's platform and its unique offerings. Understanding how our tools can benefit PR teams will allow you to speak confidently about how you can contribute to our mission during interviews and networking opportunities.
✨Tip Number 4
Prepare to discuss your previous PR campaigns and content strategies in detail. Be ready to share specific examples of how your work has driven brand awareness and engagement, as this will demonstrate your expertise and strategic thinking relevant to the role.
We think you need these skills to ace PR & Content Lead (PR Manager / Content Strategist)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your senior experience in PR and content creation. Focus on relevant B2B experience and any unique challenges you've tackled in previous roles.
Craft a Compelling Cover Letter:Your cover letter should reflect your passion for PR and your understanding of the industry. Mention specific examples of how you've used storytelling to drive brand awareness and growth.
Showcase Your Writing Skills:Include samples of your writing that demonstrate your ability to create high-quality content across various formats. This could be blog posts, social media content, or thought leadership pieces.
Engage with the PR Community:Mention your involvement in the PR community, such as attending events or being active on LinkedIn. This shows your commitment to staying updated and connected within the industry.
How to prepare for a job interview at Releasd | Visual PR Reports that Prove ROI
✨Showcase Your PR Passion
Make sure to express your enthusiasm for the PR industry during the interview. Share examples of how you've engaged with the community, such as attending events or participating in relevant groups on LinkedIn. This will demonstrate that you're not just looking for a job, but are genuinely invested in the field.
✨Highlight Your Writing Skills
Since strong writing skills are crucial for this role, be prepared to discuss your writing experience in detail. Bring samples of your work, whether it's articles, social media posts, or other content formats. This will help illustrate your ability to create high-quality content that aligns with the company's needs.
✨Demonstrate Strategic Thinking
The role requires a strategic mindset, so come ready to discuss how you've developed and executed PR strategies in the past. Be specific about the outcomes of your initiatives and how they contributed to brand awareness or growth. This will show that you can think critically and align your efforts with business objectives.
✨Prepare Questions About Company Culture
Releasd values a friendly and flexible work environment, so prepare thoughtful questions about the company culture and team dynamics. This not only shows your interest in fitting into their team but also helps you assess if the company is the right fit for you.