At a Glance
- Tasks: Manage and create engaging content for our social media channels.
- Company: Join Releaf Dispensary, a leading medical cannabis clinic in the UK.
- Benefits: Enjoy life insurance, private health cover, and structured career progression.
- Other info: Remote-first culture with flexibility and regular team connections.
- Why this job: Be part of a passionate team making a real difference in patients' lives.
- Qualifications: 2+ years of social media experience and strong writing skills required.
The predicted salary is between 30000 - 40000 € per year.
Releaf Dispensary Ltd is a leading medical cannabis clinic committed to providing high-quality, safe, and effective cannabis-based treatments. Headquartered in the UK, we aim to enhance the quality of life for our patients through innovative solutions and outstanding patient service. We're a fast-growing team of passionate professionals on a mission to put patients back in control of their health journey.
We’re looking for a proactive, creative Social Media Executive to join our busy, growing Marketing Department, someone who can own our channels end-to-end and bring genuine energy and initiative to the role. The ideal candidate is a confident, self‑directed social media professional who thrives on ownership, moves fast, and understands how to build an engaged audience in a regulated industry.
Responsibilities- Channel Management & Scheduling: Own the day‑to‑day management of Releaf's social channels across Instagram, Facebook, TikTok, X, Substack and YouTube (UK and Germany), ensuring content is planned, approved and published on time, every time.
- Content Creation & Ideation: Proactively bring fresh content concepts to the team — staying on top of platform trends, formats and best practices and translating them into ideas that work for Releaf's brand and audience.
- Content Shoots: Plan, produce and execute content shoots in line with the campaign calendar — briefing talent and crew, coordinating logistics, and ensuring all assets captured are on‑brand and ready for use across channels.
- Copywriting: Write compelling, on‑brand captions, scripts and social copy across all channels, adapting tone for platform and audience.
- Community Engagement: Working alongside our Community Manager, monitor comments, DMs and mentions across platforms, responding promptly and in line with brand guidelines to build trust and foster community.
- Reporting: Track and report on channel KPIs on a weekly and monthly basis, providing clear commentary on performance, trends and recommendations. Deliver a weekly report covering follower count, engagement rate, reach and upcoming content per channel, and contribute to the monthly performance deck with a minimum of 2‑3 actionable insights per cycle.
- Cross‑functional Collaboration: Work closely with the Content & Ecommerce team, designers, and other departments to ensure social content is aligned with campaigns, launches and business priorities.
- 2+ years of experience managing social media channels professionally, with a track record of growing engaged audiences across multiple platforms.
- Experience in healthcare, wellness or a regulated sector is highly desirable.
- Strong written communication skills, with the ability to produce on‑brand copy for a regulated audience.
- Proactive, collaborative mindset and ability to work independently while driving initiatives forward.
- Life insurance
- Private health cover
- Employee Assistance Programme
- Structured career progression
- Enhanced holiday
We’re a remote‑first business, which means you get genuine flexibility and autonomy balanced with regular in‑person time to connect with your colleagues. You'll need to be based in the UK, but wherever you work from, you'll be joining a team that’s purposeful, fast‑moving, and genuinely cares about the people in it.
Social Media Executive employer: Releaf
Releaf Dispensary Ltd is an exceptional employer, offering a dynamic and supportive work environment for its Social Media Executive role. With a strong focus on employee growth, the company provides structured career progression, private health cover, and a remote-first culture that promotes flexibility while fostering meaningful connections among team members. Join a passionate team dedicated to transforming patient care through innovative solutions in the medical cannabis sector.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Executive
✨Tip Number 1
Get your social media game on point! Before you even think about applying, make sure your own channels reflect the creativity and energy that Releaf is looking for. Show us how you engage with your audience and keep up with trends – it’s a great way to stand out!
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn and ask them about their experiences. This not only gives you insider info but also shows your genuine interest in the company. Plus, who knows? They might even put in a good word for you!
✨Tip Number 3
Prepare for the interview by knowing your stuff! Research Releaf’s recent campaigns and think of ideas you could bring to the table. Being proactive and showing that you can hit the ground running will definitely impress the hiring team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our mission to enhance patient care through innovative solutions.
We think you need these skills to ace Social Media Executive
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for social media and the healthcare industry shine through. We want to see that you genuinely care about making a difference in people's lives through innovative solutions.
Tailor Your Content:Make sure to customise your application to reflect our brand voice and values. Use examples from your past experience that demonstrate how you've successfully managed social media channels and engaged audiences, especially in regulated sectors.
Be Creative:Don’t be afraid to showcase your creativity in your application. Share unique ideas or content concepts that you think would resonate with our audience. We love fresh perspectives and innovative thinking!
Keep It Professional:While we appreciate a friendly tone, remember to maintain professionalism in your writing. Clear, concise, and on-brand communication is key, so proofread your application to ensure it’s polished and error-free before hitting send through our website.
How to prepare for a job interview at Releaf
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the social media platforms mentioned in the job description. Understand their unique features and how they can be leveraged for Releaf's brand. This will show your potential employer that you’re not just familiar with social media, but that you can strategically use it to engage audiences.
✨Showcase Your Creativity
Prepare a few content ideas or campaigns that you think would resonate with Releaf's audience. Bring these to the interview to demonstrate your proactive approach and creativity. This not only highlights your initiative but also gives the interviewers a glimpse of how you think and what you can bring to the table.
✨Understand the Industry
Since Releaf operates in a regulated industry, it’s crucial to understand the nuances of marketing within healthcare and wellness. Brush up on relevant regulations and best practices. This knowledge will help you articulate how you can navigate these challenges while still creating engaging content.
✨Engagement is Key
Be ready to discuss your experience with community engagement. Think of examples where you’ve successfully built trust and fostered community through social media. Highlighting your ability to interact with followers and respond to comments will show that you understand the importance of building relationships in this role.
