At a Glance
- Tasks: Lead SEO content strategy, manage a team, and create high-quality articles.
- Company: Join Releaf Dispensary, a pioneering medical cannabis clinic in the UK.
- Benefits: Enjoy flexible working, private health insurance, and personalised training.
- Other info: Diverse and inclusive team culture focused on employee growth and respect.
- Why this job: Make a real impact in healthcare while developing your skills in a supportive environment.
- Qualifications: 5+ years in SEO content, strong writing skills, and experience in regulated sectors.
The predicted salary is between 60000 - 80000 £ per year.
Description
Who we are
Releaf Dispensary Ltd is a leading medical cannabis clinic committed to providing high-quality, safe, and effective cannabis-based treatments.
Headquartered in the UK, we aim to enhance the quality of life for our patients through innovative solutions and outstanding patient service.
We’re a fast-growing team of passionate professionals on a mission to put patients back in control of their health journey.
We’ve seen first-hand how alternative treatments can change lives, and we’re proud to be at the forefront of that change.
Who we’re looking for
We’re looking for a SEO Content Manager to help drive our SEO content forward.
This is a role for someone who can do three things well: shape strategy, write to a high standard themselves, and get the best out of a small team.
You’ll own the content plan for your area, lead a pod of two writers, and still get hands-on with our most important pages and articles.
It suits someone who enjoys the strategic side but hasn’t stepped away from the writing.
Reporting to the Head of Content, you’ll turn business priorities into a clear content plan, keep your pod delivering, and make sure everything is high quality, on brand, optimised for search and compliant with the regulations that apply to our industry.
Key responsibilities
- Shape the strategy: Own the content plan and roadmap for your area, working with the Head of Content to turn business and SEO priorities into a clear plan.
- Lead a content pod: Manage, mentor and develop two SEO content writers, setting clear expectations and giving regular, constructive feedback.
- Write flagship content: Stay hands-on with our most important and complex pages and articles, setting the standard for the team.
- Own quality: Review, edit and sign off your pod’s work so it goes live accurate, on brand and well optimised.
- Plan and brief: Translate the roadmap into clear briefs, allocate work across your pod and keep delivery on track.
- SEO and performance: Hold your area to on-page SEO best practice and use performance data to decide what to create, update or improve next.
- Tone and trust: Protect Releaf’s tone of voice and uphold a high bar for expertise, authority and trust (E-E-A-T).
- Compliance: Make sure all content your area publishes meets the regulatory and compliance requirements that apply to our sector.
- Collaboration: Work closely with the Head of Content, the wider SEO team and other parts of marketing to keep content joined up.
- What you’ll need
Essential
- 5+ years in SEO content, including planning content and managing or mentoring writers.
- A track record of using SEO content to grow organic traffic and engagement.
- Native-level written English, with excellent grammar and editorial judgement.
- Experience writing in healthcare, lifestyle, wellness or another regulated, high-trust subject.
- Confident reading performance data and turning it into clear decisions.
Desirable
- Familiarity with SEO tools (such as Ahrefs, Semrush or Google Search Console) and a CMS (such as DATO, Sanity, etc).
- Awareness of how AI search and LLMs are changing the way people find information.
- Experience building editorial processes and content frameworks.
- An understanding of content compliance in a regulated sector.
- Reporting and KPIs
You own the plan, the quality and the output for your area, both your own writing and the work of the two writers you manage.
We look at the strategy you set, the quality of the work, and how it performs once published, and you report to the Head of Content on a regular cadence.
- What we measure
- Organic performance: Growth in organic traffic and rankings across the content your area owns, against targets agreed with the Head of Content.
- Pod output and quality: A steady volume of published content that is accurate, on brand and needs little further editing.
- Team development: Your writers improving over time, with clear feedback and support in place.
- Planning: A clear, up-to-date content plan that reflects business and SEO priorities.
- How we report
- Monthly: A review with the Head of Content covering plan progress, output, quality and performance.
- Quarterly: A deeper look at organic performance and team development, with priorities set for the quarter ahead.
We’re looking for someone who is excited to join a busy growing organisation - our team culture is based on support and respect and we take a proactive approach to employee progression and development.
The ideal candidate for this role will be happy to roll their sleeves up and can take ownership of this role.
In return, we offer flexible working; personalised training and development; private health insurance, Employee Assistance Programmes; access to employee perks and Releaf staff patient benefits.
At Releaf, we believe that diverse teams build better businesses.
We're committed to creating an inclusive environment where everyone feels valued, respected, and able to do their best work.
We welcome applications from people of all backgrounds, identities, and experiences — and we're happy to make reasonable adjustments throughout the recruitment process if you need them.
If you'd like to discuss this, please don't hesitate to get in touch.
SEO Content Manager employer: Releaf
Releaf is an exceptional employer that champions innovation in the healthcare sector, offering a dynamic work culture where creativity and collaboration thrive. As the Head of Mobile Health Apps, you will have the opportunity to lead impactful projects that enhance patient care while benefiting from professional growth opportunities and a supportive environment. Located in the UK, Releaf provides a unique chance to contribute to meaningful advancements in mobile health technology.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Content Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Releaf and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Releaf are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Releaf on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Releaf. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Content Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Releaf. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Releaf:Show us that you’ve done your homework! In your application, briefly mention what you admire about Releaf’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Releaf
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Releaf will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Releaf, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
