CRO Designer - Retention & LTV

Releaf is the UK's leading medical cannabis clinic. With over 170 staff, we connect patients with specialist clinicians, streamline access to prescriptions, and support thousands of people across the UK. We're on a mission to rethink healthcare - making specialist medical care more accessible, more human, and more effective. We are a certified B Corp — the first medical cannabis clinic in the UK to achieve this status, reflecting our culture and the standard of care we hold ourselves to.

This is an exciting moment to join Releaf. We have strong product-market fit, a growing patient base, and ambitious international plans. We're now looking for a CRO Designer focused on retention and LTV to own the design and optimisation of our patient dashboard - the logged-in experience patients use to manage their treatment, book consultations, and order medication.

Who We're Looking For

The CRO Designer - Retention & LTV is responsible for designing user-focused dashboard experiences and running structured testing that improves patient activation, engagement, and lifetime value. This role focuses on the post-login patient journey - from first login through to ongoing treatment - and works closely with the Head of Growth to improve every stage of the dashboard experience. You'll have a background in product or UX design, A/B testing, and user experience research, with a strong eye for how design decisions translate into measurable retention outcomes. Ideally from a fast-paced digital health or fintech environment, with evidence of UX changes you've driven and the impact they had. Experience in a regulated industry is a plus. You'll be comfortable translating behavioural data and patient feedback into design decisions, confident presenting findings to stakeholders, and skilled at working cross-functionally to keep teams aligned and moving in the same direction.

Role Responsibilities

• Design
  • Design clean, intuitive dashboard UI that supports patient engagement and reduces friction across the treatment journey.
  • Produce wireframes, prototypes, and visual assets using Figma or equivalent tools.
  • Ensure all work aligns with Releaf's brand identity, tone, and accessibility standards.
  • Collaborate with the Head of Growth, clinical teams, and developers to bring designs to life - you'll have direct access to the CTO.
• CRO Testing
  • Hypothesise, plan, implement, and analyse A/B and multivariate tests via platforms such as VWO, Optimizely, or Convert.
  • Build variants using software, low-code editors, or basic HTML/CSS where needed.
  • Create clear hypotheses, test plans, and measurable success criteria.
  • Conduct thorough pre-launch and post-launch QA to ensure stability and data accuracy.
  • Test the full patient dashboard experience end-to-end.
• Insight, Reporting & Behaviour Understanding
  • Use PostHog, GA4, Hotjar/Clarity, or similar tools to analyse user behaviour and identify drop-off points across the patient dashboard.
  • Conduct funnel and cohort analysis to surface actionable insights that inform new designs.
  • Produce clear, regular reporting on test results, retention metrics, and design performance for stakeholders across the business.
  • Identify early indicators of patient disengagement and feed these into the design roadmap.
• Cross-Functional Collaboration
  • Work closely with Growth, Clinical, Marketing, and Product teams to ensure dashboard changes are well communicated and coordinated across the business.
  • Gather and incorporate patient feedback - alongside internal insight - into the design and testing process, ensuring the patient voice shapes decisions.
  • Champion a culture of experimentation and data-led design across the teams you work with.

We’re looking for someone who is excited to join a busy growing organisation - our team culture is based on support and respect and we take a proactive approach to employee progression and development. The ideal candidate for this role will be happy to roll their sleeves up and can take ownership of this role. In return, we offer flexible working; personalised training and development; private health insurance, Employee Assistance Programmes; access to employee perks and Releaf staff patient benefits.

How to apply: Our application process starts off with an informal remote meeting followed by a written test. We are an inclusive employer and would welcome applications from a diverse range of applicants; if there is anything we can do to help support you during the interview process, please let us know. At Releaf, we believe that diverse teams build better businesses. We're committed to creating an inclusive environment where everyone feels valued, respected, and able to do their best work. We welcome applications from people of all backgrounds, identities, and experiences — and we're happy to make reasonable adjustments throughout the recruitment process if you need them. If you'd like to discuss this, please don't hesitate to get in touch.