CRO Design Specialist

CRO Design Specialist Job Spec

Releaf exists to make medicinal cannabis accessible, supportive, and stigma‑free. Every touchpoint we create — including our digital experiences — should reflect care, clarity, and compassion.

Our CRO Specialist plays a key role in shaping the way people interact with our services online, ensuring our pages are not only visually strong but also intuitive and optimised for impact.

About the role

The CRO Design Specialist is responsible for designing user‑focused web pages/landing pages and running structured testing that improves conversion, user experience, psychology and accessibility. This role will focus on landing pages, particularly from paid channels, to improve conversions and drive ROAS.

Requirements

• Background in landing‑page design, Google Analytics, experiment software, A/B testing, UX design or research, marketing and minimal HTML knowledge.
• Solid experience designing landing pages and digital user journeys with strong proficiency in Figma and/or Adobe Creative Suite/design software.
• Hands‑on experience running CRO tests, testing hypotheses, and interpreting results with an understanding of UX, responsive design, and accessibility best practices.
• HTML/CSS editing experience; familiarity with GA4, Tag Manager, and CRO tools such as VWO/Optimizely. Design experience is essential, along with an understanding of analytic tools such as GA4 and Posthog.

Responsibilities

Page & Landing Page Design

• Design clean, engaging, and conversion‑led landing pages for campaigns and product journeys.
• Produce wireframes, prototypes, and visual assets using Figma or equivalent tools.
• Ensure pages follow Releaf\’s brand identity, tone, and accessibility standards.
• Collaborate closely with the Paid Media Specialist and Performance Marketing team to align design outputs.

CRO Testing

• Hypothesize, plan, implement, and analyse A/B and multivariate tests via platforms such as VWO, Optimizely, or Convert.
• Build variants using software, low‑code editors or basic HTML/CSS where needed.
• Create clear hypotheses, test plans, and measurable success criteria.
• Conduct thorough pre‑launch and post‑launch QA to ensure stability, reliability and data accuracy.
• Test the entire patient journey from a patient perspective.

Insight & Behaviour Understanding

• Use GA4, Hotjar/Clarity, or similar tools to analyse user behaviour and highlight conversion barriers.
• Conduct funnel analysis and produce actionable insights that influence new page designs.
• Evaluate test results and provide clear, narrative‑driven reporting to stakeholders.

Cross‑Team Collaboration

• Partner with paid specialist, performance marketing and wider organisation to deliver high‑impact digital experiences.
• Present findings and recommendations in a way that is accessible and easy to act on.
• Champion a test‑and‑learn culture within the performance marketing function.

We\’re looking for someone who is excited to join a busy growing organisation – our team culture is based on support and respect and we take a proactive approach to employee progression and development. The ideal candidate for this role will be happy to roll their sleeves up and can take ownership of this role. In return, we offer flexible working; personalised training and development; private health insurance, Employee Assistance Programmes; access to employee perks and Releaf staff patient benefits.