At a Glance
- Tasks: Lead patient communications strategy and optimise CRM for a growing medical cannabis clinic.
- Company: Join Releaf Dispensary, a pioneering medical cannabis clinic focused on patient care.
- Benefits: Enjoy flexible working, private health insurance, and personalised training opportunities.
- Other info: Be part of a supportive team culture that values diversity and employee progression.
- Why this job: Make a real impact in healthcare while developing your skills in a dynamic environment.
- Qualifications: 3+ years in CRM or lifecycle marketing, preferably in healthcare or regulated industries.
The predicted salary is between 40000 - 50000 £ per year.
Who we are: Releaf Dispensary Ltd is a leading medical cannabis clinic committed to providing high-quality, safe, and effective cannabis-based treatments. Headquartered in the UK, we aim to enhance the quality of life for our patients through innovative solutions and outstanding patient service. We’re a fast-growing team of passionate professionals on a mission to put patients back in control of their health journey.
Who we're looking for: We're looking for a data-driven CRM Manager to own Releaf's patient communications strategy end to end. This is a remote-first role with occasional in-person meetings. The ideal candidate thinks scientifically about CRM - you're not just a good writer, you're someone who treats every send as an experiment. You care about open rates, click-through rates, conversion, and lifetime value as much as you care about copy. You'll work closely with our Growth team and wider marketing department to ensure that every touchpoint in the patient journey is intentional, optimised, and measurable.
Key Responsibilities:
- CRM Strategy & Ownership: Own Releaf's patient communications strategy across email and SMS end to end - from first touch through to retention and lifetime value.
- Patient Journey Overhaul: Conduct a full audit of the existing patient journey, mapping every comms touchpoint and rebuilding automations where needed.
- Platform Management: Build, manage, and optimise flows and campaigns in Klaviyo and Power Two.
- Data-Led Optimisation: Take a scientific approach to everything - send cadence, segmentation, timing, subject lines, content, and CTAs.
- Reporting & Insight: Report on CRM performance with clear, insight-led commentary.
- Database Health: Own list hygiene, segmentation, suppression, and flows.
- Cross-functional Collaboration: Work closely with the Growth team to ensure comms align with conversion rate optimisation.
- Compliance: Ensure all CRM activity, patient communications, and data handling meets regulatory and compliance requirements.
Previous experience: Ideally you'll have experience within a regulated industry and have a good understanding of healthcare, with 4-6 years of experience. This role will involve managing and mentoring junior employees. In return, we offer flexible working; personalised training and development; private health insurance, Employee Assistance Programmes; access to employee perks and Releaf staff patient benefits.
How to apply: Our application process starts off with an informal remote meeting followed by a written test. We are an inclusive employer and would welcome applications from a diverse range of applicants.
CRM Manager employer: Releaf
Releaf is an exceptional employer that champions innovation in the healthcare sector, offering a dynamic work culture where creativity and collaboration thrive. As the Head of Mobile Health Apps, you will have the opportunity to lead impactful projects that enhance patient care while benefiting from professional growth opportunities and a supportive environment. Located in the UK, Releaf provides a unique chance to contribute to meaningful advancements in mobile health technology.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Releaf and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Releaf are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Releaf on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Releaf. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Releaf. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Releaf:Show us that you’ve done your homework! In your application, briefly mention what you admire about Releaf’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Releaf
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Releaf will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Releaf, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
