At a Glance
- Tasks: Lead patient communications strategy and optimise CRM for a growing medical cannabis clinic.
- Company: Join Releaf Dispensary, a pioneering medical cannabis clinic focused on patient care.
- Benefits: Enjoy flexible working, private health insurance, and personalised training opportunities.
- Other info: Be part of a supportive team culture that values diversity and employee progression.
- Why this job: Make a real impact in healthcare while developing your skills in a fast-paced environment.
- Qualifications: 3+ years in CRM or lifecycle marketing, preferably in healthcare or regulated industries.
The predicted salary is between 40000 - 50000 £ per year.
Who we are: Releaf Dispensary Ltd is a leading medical cannabis clinic committed to providing high-quality, safe, and effective cannabis-based treatments. Headquartered in the UK, we aim to enhance the quality of life for our patients through innovative solutions and outstanding patient service. We’re a fast-growing team of passionate professionals on a mission to put patients back in control of their health journey.
Who we're looking for: We're looking for a data-driven CRM Manager to own Releaf's patient communications strategy end to end. This is a remote-first role with occasional in-person meetings. The ideal candidate thinks scientifically about CRM - you're not just a good writer, you're someone who treats every send as an experiment. You care about open rates, click-through rates, conversion, and lifetime value as much as you care about copy. You'll be joining at a pivotal moment: our patient base is growing fast, our comms infrastructure needs a full overhaul, and you'll have the autonomy and the mandate to build it properly.
Key Responsibilities:
- CRM Strategy & Ownership: Own Releaf's patient communications strategy across email and SMS end to end - from first touch through to retention and lifetime value.
- Patient Journey Overhaul: Conduct a full audit of the existing patient journey, mapping every comms touchpoint and rebuilding automations where needed.
- Platform Management: Build, manage, and optimise flows and campaigns in Klaviyo and Power Two.
- Data-Led Optimisation: Take a scientific approach to everything - send cadence, segmentation, timing, subject lines, content, and CTAs.
- Reporting & Insight: Report on CRM performance with clear, insight-led commentary.
- Database Health: Own list hygiene, segmentation, suppression, and flows.
- Cross-functional Collaboration: Work closely with the Growth team to ensure comms align with conversion rate optimisation.
- Compliance: Ensure all CRM activity, patient communications, and data handling meets regulatory and compliance requirements.
Previous experience: Ideally you'll have experience within a regulated industry and have a good understanding of healthcare, with 4-6 years of experience. This role will involve managing and mentoring junior employees. In return, we offer flexible working; personalised training and development; private health insurance, Employee Assistance Programmes; access to employee perks and Releaf staff patient benefits.
How to apply: Our application process starts off with an informal remote meeting followed by a written test. We are an inclusive employer and would welcome applications from a diverse range of applicants.
CRM & Lifecycle Lead employer: Releaf
Releaf is an exceptional employer that champions innovation in the healthcare sector, offering a dynamic work culture where creativity and collaboration thrive. As the Head of Mobile Health Apps, you will have the opportunity to lead impactful projects that enhance patient care while benefiting from professional growth opportunities and a supportive environment. Located in the UK, Releaf provides a unique chance to contribute to meaningful advancements in mobile health technology.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Lifecycle Lead
✨Get Involved with Local Health Initiatives
Join local community health events or volunteer for organisations like public health agencies. This not only builds your experience but also helps you network with industry professionals who might know of openings at places like Releaf.
✨Tap into Professional Associations
Check out associations like the Institute of Healthcare Management. They often have job boards, networking events, and conferences that are perfect for connecting with potential employers in health sciences administration.
✨Stay Updated with Industry Trends
Follow health policy news and trends—being knowledgeable about the current landscape will not only help you in interviews but also make you stand out as a candidate. You can discuss recent developments and their implications when chatting with folks at Releaf.
✨Apply Through Our Website for Better Visibility
When you find roles that excite you, especially at places like Releaf, don’t forget to apply through our website. This can sometimes give you an edge by showing the employer you’re savvy and committed to finding the right fit.
We think you need these skills to ace CRM & Lifecycle Lead
Some tips for your application 🫡
Highlight Your Relevant Experience:When applying for a role in health sciences administration, it's super important to spotlight any relevant experience you have in healthcare settings. Whether you've worked in a hospital, a clinic, or any related environment, make sure to detail those roles in your CV – focusing on your responsibilities and achievements that align with the job at Releaf.
Showcase Your Administrative Skills:Administrative skills are key in this field, so don’t hold back! Make sure your CV reflects your proficiency in things like scheduling, data management, and compliance with health regulations. Mention specific software you’ve used, such as patient management systems, as this will demonstrate your hands-on abilities and readiness for the role at Releaf.
Craft a Meaningful Cover Letter:Your cover letter should reflect your passion for the health sciences field and your eagerness to contribute to Releaf. Share a bit about why you’re drawn to this sector, any impactful situations or challenges you’ve encountered, and how they’ve shaped your desire to work in health sciences administration. This personal touch can really set you apart!
Tailor Your Documents to the Job:Don't use a one-size-fits-all approach! Make sure your CV and cover letter are specifically tailored for this role. Highlight any certifications you have relevant to health administration, and ensure you clearly connect your previous roles to the skills needed for the full-time position at Releaf. This way, you're showing them you’ve done your homework and are genuinely interested in being a part of their team.
How to prepare for a job interview at Releaf
✨Showcase Your Administrative Skills
In health sciences administration, being organised is key. Make sure you can demonstrate your skills in managing schedules, paperwork, and data accurately. Be ready to discuss specific tools you've used, like electronic health record systems or scheduling software, and how they improved efficiency in your past experiences.
✨Know Your Regulations
Familiarity with healthcare regulations and compliance is crucial. Brush up on HIPAA, GDPR, or other relevant policies before your interview. We recommend preparing examples of how you've ensured compliance or handled sensitive information in past roles—this will show you're not just knowledgeable but also responsible.
✨Prepare for Scenario Questions
Interviews for administrative roles often involve scenario-based questions to assess your problem-solving skills. Practice responses to common situations you might face, such as dealing with a challenging patient or managing a sudden schedule change. This will not only demonstrate your ability to think on your feet but also highlight your interpersonal skills.
✨Align Your Goals with the Organisation
As a full-time candidate, employers will want to know how your long-term career goals align with their mission. Take some time to research Releaf’s values and be ready to tie your passion for health sciences administration into their objectives. Demonstrating enthusiasm and career alignment can be a game-changer in this competitive field!
