At a Glance
- Tasks: Manage and create engaging content for our social media channels.
- Company: Join Releaf Dispensary, a leading medical cannabis clinic in the UK.
- Benefits: Enjoy life insurance, private health cover, and flexible remote work.
- Other info: Dynamic, fast-paced environment with opportunities for career growth.
- Why this job: Be part of a passionate team making a real difference in patients' lives.
- Qualifications: 2+ years of social media experience and strong writing skills required.
The predicted salary is between 30000 - 40000 £ per year.
Releaf Dispensary Ltd is a leading medical cannabis clinic committed to providing high-quality, safe, and effective cannabis-based treatments. Headquartered in the UK, we aim to enhance the quality of life for our patients through innovative solutions and outstanding patient service. We're a fast-growing team of passionate professionals on a mission to put patients back in control of their health journey.
We’re looking for a proactive, creative Social Media Executive to join our busy, growing Marketing Department, someone who can own our channels end-to-end and bring genuine energy and initiative to the role. The ideal candidate is a confident, self‑directed social media professional who thrives on ownership, moves fast, and understands how to build an engaged audience in a regulated industry.
Responsibilities- Channel Management & Scheduling: Own the day‑to‑day management of Releaf's social channels across Instagram, Facebook, TikTok, X, Substack and YouTube (UK and Germany), ensuring content is planned, approved and published on time, every time.
- Content Creation & Ideation: Proactively bring fresh content concepts to the team — staying on top of platform trends, formats and best practices and translating them into ideas that work for Releaf's brand and audience.
- Content Shoots: Plan, produce and execute content shoots in line with the campaign calendar — briefing talent and crew, coordinating logistics, and ensuring all assets captured are on‑brand and ready for use across channels.
- Copywriting: Write compelling, on‑brand captions, scripts and social copy across all channels, adapting tone for platform and audience.
- Community Engagement: Working alongside our Community Manager, monitor comments, DMs and mentions across platforms, responding promptly and in line with brand guidelines to build trust and foster community.
- Reporting: Track and report on channel KPIs on a weekly and monthly basis, providing clear commentary on performance, trends and recommendations. Deliver a weekly report covering follower count, engagement rate, reach and upcoming content per channel, and contribute to the monthly performance deck with a minimum of 2‑3 actionable insights per cycle.
- Cross‑functional Collaboration: Work closely with the Content & Ecommerce team, designers, and other departments to ensure social content is aligned with campaigns, launches and business priorities.
- 2+ years of experience managing social media channels professionally, with a track record of growing engaged audiences across multiple platforms.
- Experience in healthcare, wellness or a regulated sector is highly desirable.
- Strong written communication skills, with the ability to produce on‑brand copy for a regulated audience.
- Proactive, collaborative mindset and ability to work independently while driving initiatives forward.
- Life insurance
- Private health cover
- Employee Assistance Programme
- Structured career progression
- Enhanced holiday
We’re a remote‑first business, which means you get genuine flexibility and autonomy balanced with regular in‑person time to connect with your colleagues. You'll need to be based in the UK, but wherever you work from, you'll be joining a team that’s purposeful, fast‑moving, and genuinely cares about the people in it.
Social Media Executive in Cardiff employer: Releaf
Releaf is an exceptional employer that champions innovation in the healthcare sector, offering a dynamic work culture where creativity and collaboration thrive. As the Head of Mobile Health Apps, you will have the opportunity to lead impactful projects that enhance patient care while benefiting from professional growth opportunities and a supportive environment. Located in the UK, Releaf provides a unique chance to contribute to meaningful advancements in mobile health technology.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Executive in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Releaf and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Releaf are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Releaf on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Releaf. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Executive in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Releaf. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Releaf:Show us that you’ve done your homework! In your application, briefly mention what you admire about Releaf’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Releaf
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Releaf will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Releaf, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
