At a Glance
- Tasks: Lead patient communications strategy and overhaul content across email and SMS.
- Company: Releaf Dispensary Ltd, a leading medical cannabis clinic in the UK.
- Benefits: Remote-first role with flexible working and a passionate team.
- Other info: Inclusive employer committed to diversity and creating a supportive environment.
- Why this job: Make a real impact on patient care through innovative communication strategies.
- Qualifications: 3+ years in CRM or lifecycle marketing, strong writing and data skills.
The predicted salary is between 43731 - 53449 £ per year.
Who we are
Releaf Dispensary Ltd is a leading medical cannabis clinic committed to providing high-quality, safe, and effective cannabis-based treatments.
Headquartered in the UK, we aim to enhance the quality of life for our patients through innovative solutions and outstanding patient service.
We’re a fast-growing team of passionate professionals on a mission to put patients back in control of their health journey.
We’ve seen first-hand how alternative treatments can change lives, and we’re proud to be at the forefront of that change.
Who we're looking for
We're looking for a data-driven CRM & Lifecycle Lead to own Releaf's patient communications strategy end to end. This is a remote-first role with occasional in-person meetings.
Our patient comms need a full overhaul; with the support of our Patient Education & Content Lead, you'll rewrite the content and copy across all our email and SMS, lead the technical migration to consolidate our fragmented platform setup, and own the patient lifecycle from first touch through to retention.
The ideal candidate thinks scientifically about CRM - someone who's as strong with data as they are with copy.
You test what you send, measure it, and judge it on open rates, click-through, conversion and lifetime value.
You’ll be comfortable with high ownership and thriving in a fast-paced environment.
Ideally you’ll have 3+ years of experience in a CRM, lifecycle marketing, or retention role within healthcare, healthtech, or a regulated B2C environment.
Key Responsibilities
- Carry out a full content & copy audit across all email & SMS so they’re clear, on-brand and useful to patients.
- Re-design and build on brand emails
- Lead the migration to consolidate our CRM platforms into a simpler setup, hands-on and alongside our developers.
- Own the patient lifecycle across email and SMS, from onboarding through reorder and retention.
- Build and manage the flows and campaigns in Klaviyo and our SMS platform.
- Test, measure and report on what's working and what to do next.
- Look after deliverability and keep the database clean.
- Grow our subscription, Releaf+, and the value of each patient over time.
- Work closely with Growth, Patient Support and Clinical, and keep everything compliant.
Who you are
- 3+ years in CRM, lifecycle or retention marketing.
- A strong writer and designer who can take a messy set of comms and rebuild the copy, content and design.
- Comfortable leading a platform migration, whether hands-on or working closely with developers.
- Experienced with Klaviyo and SMS.
- Confident with data, and able to pull your own reports and act on them.
- Experience in healthcare, healthtech or a wellness or subscription brand, and used to working within compliance.
- Nice to have
- Subscription or membership retention experience, and experience migrating or consolidating platforms.
We are an inclusive employer and would welcome applications from a diverse range of applicants; if there is anything we can do to help support you during the interview process, please let us know.
At Releaf, we believe that diverse teams build better businesses.
We're committed to creating an inclusive environment where everyone feels valued, respected, and able to do their best work.
We welcome applications from people of all backgrounds, identities, and experiences — and we're happy to make reasonable adjustments throughout the recruitment process if you need them.
If you'd like to discuss this, please don't hesitate to get in touch.
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CRM & Lifecycle Lead employer: Releaf Dispensary Ltd
Releaf Dispensary Ltd is an exceptional employer, offering a dynamic work environment where innovation meets healthcare. With a strong focus on employee growth and development, we provide opportunities for our team to lead impactful projects in mobile health technology. Our collaborative culture encourages creativity and ensures that every team member's contributions are valued, making it a rewarding place to advance your career in a meaningful way.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Lifecycle Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Releaf Dispensary Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Releaf Dispensary Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Releaf Dispensary Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Releaf Dispensary Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM & Lifecycle Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Releaf Dispensary Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Releaf Dispensary Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Releaf Dispensary Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Releaf Dispensary Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Releaf Dispensary Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Releaf Dispensary Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
