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- Tasks: Drive sponsorship sales for exciting B2B tech events and engage with top industry vendors.
- Company: Join the fast-growing Rela8 Group, connecting tech leaders with decision-makers.
- Benefits: Competitive six-figure OTE, laptop provided, 21 days holiday, and your birthday off.
- Why this job: Make a real impact in the tech industry while working remotely and collaborating with a dynamic team.
- Qualifications: 4-6+ years in B2B sponsorship or event sales, confident in pitching to senior stakeholders.
- Other info: Enjoy autonomy in a tight-knit team with regular meet-ups and ongoing training.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Job Title: Senior Business Development Manager – Sponsorship Sales (B2B Tech Events)
Location: Remote (UK-based) with occasional team meet-ups
Salary: £60,000 – £70,000 base DOE + uncapped commission (OTE £155k–£205k+)
Job Type: Full-time, Permanent
About Rela8 Group
At Rela8 Group, we connect the world’s leading tech vendors with senior IT, Security, and Data decision-makers through high-impact executive networking events, summits, and custom engagement campaigns. Our clients range from global enterprise brands to innovative scale-ups looking to engage with C-level buyers across the UK, Europe, and beyond.
We’re growing fast, and we’re hiring an experienced, driven, and commercially sharp Senior Business Development Manager to help us take things to the next level.
What You'll Be Doing
This is a pure sponsorship sales role focused on engaging technology vendors and positioning our event formats as a direct route to their enterprise buyers. You’ll sell into a portfolio of:
- Residential Executive Summits (CISO, AI, Data Leaders)
- Private Executive Dinners
- Virtual Roundtables
- Bespoke “Signature” Experiences
You’ll lead the full sales cycle, from prospecting and discovery, through proposal and close, working consultatively to align our formats to each sponsor’s objectives.
Key Responsibilities
- Build and manage a strong pipeline of sponsorship opportunities across IT, cybersecurity, data, and cloud tech vendors
- Conduct structured discovery and proposal calls over Zoom, identifying client pain points, objectives, and timelines
- Create tailored proposals based on pre-built templates and commercial formats
- Close deals ranging from £20k–£150k+ across multi-activation campaigns
- Accurately track opportunities, activity, and forecasts in Salesforce
- Support onboarding handover to client delivery teams post-sale
- Contribute to ongoing refinement of sales tools, messaging, and go-to-market strategy
You’ll Be a Great Fit If You…
- Have 4–6+ years’ experience in B2B sponsorship sales or event sales,
- Have sold into IT, cybersecurity, data, SaaS vendors,
- Understand enterprise buying cycles and how tech vendors build pipeline
- Are confident pitching to senior stakeholders (CROs, CMOs, Heads of Field/Partner/ABM)
- Are commercially aware, outcome-focused, and consultative in your approach
- Are process-driven, you use Salesforce, track activity, and prep properly
- Enjoy working autonomously within a tight-knit team
What We Offer
- A very realistic six-figure OTE
- High-quality sponsorship products and a proven delivery model
- 21 days holiday + bank holidays + 2-week Christmas shutdown + your birthday off
- Staff perks/discounts via BrightHR
- Laptop & tools provided
- Regular team meet-ups and ongoing training
🎯 Important: This is a sponsorship sales role — you will not be selling tickets, delegate attendance or exhibitor stands. You’ll be directly responsible for revenue through vendor partnerships only.
Senior Business Development Manager - Sponsorship Sales (B2B Tech Events) employer: Rela8 Group
Contact Detail:
Rela8 Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Business Development Manager - Sponsorship Sales (B2B Tech Events)
✨Tip Number 1
Network like a pro! Reach out to your connections in the tech industry and let them know you're on the lookout for opportunities. A personal referral can make all the difference when it comes to landing that dream job.
✨Tip Number 2
Prepare for those Zoom calls! Research the company and its recent projects before your discovery calls. This shows you're genuinely interested and helps you tailor your pitch to their specific needs.
✨Tip Number 3
Practice your sales pitch! Whether it's with friends or in front of a mirror, getting comfortable with your delivery will boost your confidence when speaking to senior stakeholders. Remember, confidence is key!
✨Tip Number 4
Don't forget to check out our website for the latest job openings! Applying directly through us not only keeps you in the loop but also shows your enthusiasm for being part of the StudySmarter team.
We think you need these skills to ace Senior Business Development Manager - Sponsorship Sales (B2B Tech Events)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Business Development Manager. Highlight your experience in B2B sponsorship sales and any relevant achievements that showcase your ability to engage tech vendors.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Mention specific experiences that align with our focus on IT, cybersecurity, and data vendors.
Showcase Your Sales Skills: In your application, don’t forget to highlight your sales process expertise. Talk about how you've successfully managed the full sales cycle and closed significant deals, as this is crucial for us.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Rela8 Group
✨Know Your Stuff
Before the interview, dive deep into the world of B2B sponsorship sales and the tech industry. Familiarise yourself with the latest trends in IT, cybersecurity, and data. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Tailor Your Approach
When discussing your experience, make sure to highlight specific examples that align with the responsibilities outlined in the job description. Talk about how you've successfully managed a sales pipeline or closed significant deals, especially in the tech sector.
✨Prepare for Discovery Calls
Since the role involves conducting structured discovery calls, practice how you would identify client pain points and objectives. Think of questions that would help you uncover their needs and prepare to discuss how your solutions can meet those needs.
✨Showcase Your Consultative Skills
During the interview, demonstrate your consultative approach by discussing how you’ve worked collaboratively with clients in the past. Highlight your ability to align solutions with client objectives, as this is crucial for success in sponsorship sales.
