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- Tasks: Drive sponsorship sales for exciting tech events and engage with top industry vendors.
- Company: Join a fast-growing company connecting tech leaders with decision-makers.
- Benefits: Competitive salary, uncapped commission, remote work, and generous holiday allowance.
- Why this job: Make a real impact in the tech industry while earning a six-figure income.
- Qualifications: 4-6 years in B2B sponsorship or event sales, with a focus on tech vendors.
- Other info: Enjoy autonomy in a supportive team environment with ongoing training opportunities.
The predicted salary is between 60000 - 70000 £ per year.
Job Title: Senior Business Development Manager – Sponsorship Sales (B2B Tech Events)
Location: Remote (UK-based) with occasional team meet-ups
Salary: £60,000 – £70,000 base DOE + uncapped commission (OTE £155k–£205k+)
Job Type: Full-time, Permanent
About Rela8 Group
At Rela8 Group, we connect the world’s leading tech vendors with senior IT, Security, and Data decision-makers through high-impact executive networking events, summits, and custom engagement campaigns. Our clients range from global enterprise brands to innovative scale-ups looking to engage with C-level buyers across the UK, Europe, and beyond.
We’re growing fast, and we’re hiring an experienced, driven, and commercially sharp Senior Business Development Manager to help us take things to the next level.
What You\’ll Be Doing
This is a pure sponsorship sales role focused on engaging technology vendors and positioning our event formats as a direct route to their enterprise buyers. You’ll sell into a portfolio of:
- Residential Executive Summits (CISO, AI, Data Leaders)
- Private Executive Dinners
- Virtual Roundtables
- Bespoke “Signature” Experiences
You’ll lead the full sales cycle, from prospecting and discovery, through proposal and close, working consultatively to align our formats to each sponsor’s objectives.
Key Responsibilities
- Build and manage a strong pipeline of sponsorship opportunities across IT, cybersecurity, data, and cloud tech vendors
- Conduct structured discovery and proposal calls over Zoom, identifying client pain points, objectives, and timelines
- Create tailored proposals based on pre-built templates and commercial formats
- Close deals ranging from £20k–£150k+ across multi-activation campaigns
- Accurately track opportunities, activity, and forecasts in Salesforce
- Support onboarding handover to client delivery teams post-sale
- Contribute to ongoing refinement of sales tools, messaging, and go-to-market strategy
You’ll Be a Great Fit If You…
- Have 4–6+ years’ experience in B2B sponsorship sales or event sales,
- Have sold into IT, cybersecurity, data, SaaS vendors,
- Understand enterprise buying cycles and how tech vendors build pipeline
- Are confident pitching to senior stakeholders (CROs, CMOs, Heads of Field/Partner/ABM)
- Are commercially aware, outcome-focused, and consultative in your approach
- Are process-driven, you use Salesforce, track activity, and prep properly
- Enjoy working autonomously within a tight-knit team
What We Offer
- A very realistic six-figure OTE
- High-quality sponsorship products and a proven delivery model
- 21 days holiday + bank holidays + 2-week Christmas shutdown + your birthday off
- Staff perks/discounts via BrightHR
- Laptop & tools provided
- Regular team meet-ups and ongoing training
🎯 Important: This is a sponsorship sales role — you will not be selling tickets, delegate attendance or exhibitor stands. You’ll be directly responsible for revenue through vendor partnerships only.
Senior Business Development Manager – Sponsorship Sales (B2B Tech Events) in Luton employer: Rela8 Group
Contact Detail:
Rela8 Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Business Development Manager – Sponsorship Sales (B2B Tech Events) in Luton
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Senior Business Development Manager role.
✨Tip Number 2
Practice your pitch! You’ll need to confidently present your ideas to senior stakeholders. Grab a mate and do some mock calls to get comfortable with your delivery and responses.
✨Tip Number 3
Research, research, research! Know the ins and outs of the tech vendors you’re targeting. Tailor your proposals to their specific needs and pain points to stand out from the crowd.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior Business Development Manager – Sponsorship Sales (B2B Tech Events) in Luton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Senior Business Development Manager. Highlight your experience in B2B sponsorship sales and any relevant achievements that showcase your ability to engage tech vendors.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've successfully closed deals and built strong client relationships in the tech sector.
Showcase Your Sales Skills: In your application, emphasise your understanding of the enterprise buying cycle and your consultative approach. We want to see how you can align our event formats with sponsor objectives.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Rela8 Group
✨Know Your Stuff
Before the interview, dive deep into the world of B2B sponsorship sales and the tech industry. Familiarise yourself with the latest trends in IT, cybersecurity, and data. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Tailor Your Pitch
Prepare to discuss how your previous experience aligns with the responsibilities of the Senior Business Development Manager role. Think about specific examples where you've successfully closed deals or built strong client relationships, especially with senior stakeholders. Tailoring your pitch will demonstrate that you understand the company's needs.
✨Master the Sales Cycle
Brush up on the full sales cycle, from prospecting to closing. Be ready to discuss your approach to identifying client pain points and how you create tailored proposals. Showing that you can navigate this process smoothly will give you an edge over other candidates.
✨Ask Insightful Questions
Prepare a few thoughtful questions to ask during the interview. Inquire about the company's growth plans, their approach to client engagement, or how they measure success in sponsorship sales. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.
