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- Tasks: Lead exciting marketing campaigns for high-profile events and drive engagement.
- Company: Join Rela8 Group, a dynamic player in the B2B tech community.
- Benefits: Enjoy remote work, autonomy, and opportunities to travel internationally.
- Other info: Work closely with sales teams and report on campaign performance weekly.
- Why this job: Make a real impact in a fast-paced environment with a collaborative team.
- Qualifications: 3-5 years in B2B event marketing; expertise in Salesforce and digital ads required.
The predicted salary is between 36000 - 60000 £ per year.
Location: Remote (UK-based preferred)
Salary: £45,000–£50,000 base + Performance Bonus
Reports to: CEO
We’re looking for an experienced, hands-on Event Marketing Manager to join Rela8 Group and lead demand generation campaigns across our portfolio of executive summits, roundtables, and private dinners. This is a high-impact, performance-focused role where you’ll be responsible for generating MQLs, supporting delegate acquisition, and driving sponsorship interest through multi-channel marketing campaigns.
Key Responsibilities:
- Plan, build and execute end-to-end marketing campaigns for all events
- Own Cvent landing pages and ensure they are optimised for conversion
- Build and execute email campaigns via Pardot, and track performance
- Run paid and organic outreach campaigns (LinkedIn, Google Ads, etc.)
- Manage Salesforce lead tracking and integrate campaign reporting
- Report weekly on campaign performance: MQLs, CPL, conversion rates
- Align closely with Delegate Acquisition and Sales teams to meet joint goals
Requirements:
- 3–5+ years in B2B event or demand generation marketing
- Strong working knowledge of Salesforce, Pardot, and Cvent is essential
- Hands-on experience with LinkedIn Ads, Google Ads, and analytics tools
- Excellent project management, multitasking, and stakeholder alignment skills
- Proactive, commercially-minded, and confident working remotely
What We Offer:
- Remote-first working (UK-based preferred)
- Fast-paced environment with autonomy and real impact
- A collaborative team working at the heart of the B2B tech community
- Opportunities to travel and work on events across the UK, US, UAE and Europe
Event Marketing Manager employer: Rela8 Group
Contact Detail:
Rela8 Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Event Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in B2B event marketing. Understanding what works in the current landscape will help you stand out during discussions and interviews, showcasing your proactive approach to staying informed.
✨Tip Number 2
Network with professionals in the event marketing space, especially those who have experience with Salesforce, Pardot, and Cvent. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've managed in the past. Highlighting your hands-on experience with tools like LinkedIn Ads and Google Ads will demonstrate your capability to drive results.
✨Tip Number 4
Showcase your project management skills by discussing how you've effectively managed multiple stakeholders in previous roles. This will illustrate your ability to align teams and meet joint goals, which is crucial for this position.
We think you need these skills to ace Event Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B event marketing and demand generation. Focus on specific achievements related to campaign performance, MQLs, and stakeholder management.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for event marketing and your understanding of the role. Mention your hands-on experience with tools like Salesforce, Pardot, and Cvent, and how you can contribute to the company's goals.
Showcase Relevant Skills: In your application, emphasise your project management skills and ability to work autonomously. Provide examples of successful campaigns you've managed, particularly those involving multi-channel marketing strategies.
Highlight Remote Work Experience: Since this is a remote position, mention any previous remote work experience. Discuss how you effectively communicate and collaborate with teams while working from home.
How to prepare for a job interview at Rela8 Group
✨Showcase Your Event Marketing Experience
Be prepared to discuss your previous roles in B2B event marketing. Highlight specific campaigns you've managed, the results achieved, and how you overcame challenges. This will demonstrate your hands-on experience and understanding of the industry.
✨Familiarise Yourself with Key Tools
Since the role requires knowledge of Salesforce, Pardot, and Cvent, make sure you can speak confidently about your experience with these tools. If you have any certifications or completed courses, mention them to show your commitment to mastering these platforms.
✨Prepare for Performance Metrics Discussion
Understand key performance indicators like MQLs, CPL, and conversion rates. Be ready to discuss how you've tracked and reported on these metrics in past roles, as this will be crucial for the position you're applying for.
✨Demonstrate Your Proactive Approach
The job description mentions a proactive and commercially-minded candidate. Prepare examples of how you've taken initiative in previous roles, whether it's launching a new campaign or improving an existing process. This will show that you can thrive in a fast-paced environment.