At a Glance
- Tasks: Lead user journey to drive adoption, retention, and advocacy for our platform.
- Company: Join Rekall Consulting, a dynamic company focused on B2B growth and user engagement.
- Benefits: Enjoy equity options, flexible remote work, paid sick leave, and generous referral bonuses.
- Why this job: Be part of a vibrant team that values innovation and meaningful user relationships.
- Qualifications: 4+ years in product growth with a focus on user-centric strategies and data-driven insights.
- Other info: Work in a dog-friendly office and participate in fun team events globally.
The predicted salary is between 43200 - 72000 £ per year.
Remote: Spain, Portugal, UK, Ireland
About the Role
As Product Growth Lead, you will own the user journey for us, focusing on driving adoption, retention, and advocacy within customer organizations. Your primary goal will be to help users fully understand and unlock the platform\’s value, creating “sticky” users who champion the products within their teams and organizations.
This role is ideal for someone with a proven track record in PLG/B2B growth, who thrives in competitive markets and has a passion for creating meaningful, long-lasting user relationships. You will design and execute initiatives to deepen engagement, foster internal advocacy, and ensure customer success at scale.
What You’ll Do
User Adoption, Retention, and Engagement:
- Take ownership of the user journey/Experience, optimizing it to ensure seamless adoption of new features and functionality.
- Design and execute strategies to move users from freemium to paid models, while ensuring high satisfaction and long-term retention.
- Create initiatives that foster sticky user behavior, emphasizing continuous engagement and value realization.
Growth Hacking and Experimentation:
- Drive rapid experimentation, designing and executing low-cost, high-impact tests to uncover innovative ways to boost user adoption, retention, and engagement.
- Optimize the user lifecycle, focusing on every stage—from activation to advocacy—by implementing creative growth tactics such as gamification, personalized onboarding flows, and viral loops.
- Leverage data-driven insights to identify growth opportunities, run A/B tests, and refine experiments that maximize feature adoption and user satisfaction.
- Capitalize on emerging channels, engineering new strategies to expand product adoption, encourage internal referrals, and create scalable growth across customer accounts.
Customer-Centric Growth Strategies:
- Take ownership of the self-service funnel – take ownership of the self-service funnel within customer accounts, optimizing it to drive seamless progression from activation to advocacy without requiring direct interaction.
- Develop tailored internal marketing techniques to engage users across different levels of an organization.
- Focus on account-level penetration, ensuring consistent communication of value proposition through targeted campaigns and resources.
Continuous Improvement and Data-Driven Insights:
- Use data insights to track user engagement, identify drop-off points, and improve retention strategies.
- Conduct A/B testing and leverage analytics tools to iterate on user engagement initiatives.
- Collaborate with cross-functional teams (e.g., Product, Support, Design) to ensure the user journey is seamless and impactful.
Key Attributes and Skills
Required Experience:
- 4+ years of experience in product growth within a global B2B PLG company, with a proven track record of driving adoption, retention, and internal advocacy.
- Experience in building user-centric growth initiatives and fostering product champions within customer organizations.
- A strong understanding of user funnels, especially transitioning freemium users to paid models.
Mindset and Skills:
- Deep knowledge of data-driven strategies, with expertise in analytics, A/B testing, and tools like Mixpanel or Tableau.
- A startup mindset, with the ability to adapt, innovate, and thrive in a dynamic, competitive environment.
- Exceptional communication and relationship-building skills, enabling you to foster trust and collaboration with internal champions.
- Ability to design impactful user engagement resources, such as webinars, documentation, and internal campaigns.
Preferred Experience:
- Proven success in penetrating large accounts through internal marketing techniques and targeted user initiatives.
- Demonstrated ability to cultivate long-term user relationships, with a focus on creating sustainable engagement and advocacy.
What We Offer
Equity: Company share options plan.
Flexibility: Hybrid/remote working model tailored to your needs.
Support: Paid sick leave from day one.
Incentives: Generous employee referral program ($2,500 for successful referrals).
Perks: Cibus allowance, transportation stipend, and a dog-friendly office.
Community: Fun team events (local and virtual) to connect with global teams.
Rekall Consulting | Growth Product Manager (Senior Role Reporting to CEO) employer: Rekall Consulting
Contact Detail:
Rekall Consulting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Rekall Consulting | Growth Product Manager (Senior Role Reporting to CEO)
✨Tip Number 1
Familiarize yourself with the principles of Product-Led Growth (PLG) and B2B strategies. Understanding these concepts will help you speak the same language as our team and demonstrate your expertise in driving user adoption and retention.
✨Tip Number 2
Showcase your experience with data-driven decision-making. Be prepared to discuss specific examples of how you've used analytics tools like Mixpanel or Tableau to optimize user journeys and improve engagement metrics.
✨Tip Number 3
Highlight any successful initiatives you've led that transitioned users from freemium to paid models. This is a key aspect of the role, and demonstrating your ability to create 'sticky' users will set you apart.
✨Tip Number 4
Prepare to discuss your approach to fostering internal advocacy within customer organizations. Share examples of how you've built relationships and created product champions, as this aligns closely with our goals at StudySmarter.
We think you need these skills to ace Rekall Consulting | Growth Product Manager (Senior Role Reporting to CEO)
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description and understand the key responsibilities and requirements. Tailor your application to highlight your experience in user adoption, retention, and growth strategies.
Showcase Relevant Experience: In your CV and cover letter, emphasize your 4+ years of experience in product growth within a B2B PLG environment. Provide specific examples of how you've driven user engagement and transitioned users from freemium to paid models.
Highlight Data-Driven Skills: Demonstrate your expertise in data-driven strategies by mentioning tools you’ve used, such as Mixpanel or Tableau. Include any relevant A/B testing experiences that showcase your ability to optimize user journeys.
Craft a Compelling Cover Letter: Write a personalized cover letter that reflects your passion for creating meaningful user relationships. Discuss how your startup mindset and exceptional communication skills will contribute to the company's growth and success.
How to prepare for a job interview at Rekall Consulting
✨Understand the User Journey
Make sure to familiarize yourself with the user journey and how it relates to product growth. Be prepared to discuss specific strategies you've implemented in the past to enhance user adoption and retention.
✨Showcase Data-Driven Insights
Highlight your experience with analytics tools and A/B testing. Prepare examples of how you've used data to drive decisions and improve user engagement, as this role heavily relies on data-driven strategies.
✨Demonstrate Growth Hacking Skills
Be ready to share innovative growth hacking techniques you've employed in previous roles. Discuss any low-cost, high-impact tests you've designed and the results they yielded, especially in transitioning users from freemium to paid models.
✨Emphasize Communication and Relationship Building
Since this role involves fostering internal advocacy, prepare to discuss your communication style and how you've built relationships with stakeholders in the past. Share examples of how you've engaged users at different levels within an organization.