Growth Product Manager (Senior Role Reporting to CEO)

Remote: Spain, Portugal, UK, Ireland

About the Role

As Product Growth Lead, you will own the user journey for us, focusing on driving adoption, retention, and advocacy within customer organizations. Your primary goal will be to help users fully understand and unlock the platform\’s value, creating “sticky” users who champion the products within their teams and organizations.

This role is ideal for someone with a proven track record in PLG/B2B growth, who thrives in competitive markets and has a passion for creating meaningful, long-lasting user relationships. You will design and execute initiatives to deepen engagement, foster internal advocacy, and ensure customer success at scale.

What You’ll Do

User Adoption, Retention, and Engagement:

• Take ownership of the user journey/Experience, optimizing it to ensure seamless adoption of new features and functionality.
• Design and execute strategies to move users from freemium to paid models, while ensuring high satisfaction and long-term retention.
• Create initiatives that foster sticky user behavior, emphasizing continuous engagement and value realization.

Growth Hacking and Experimentation:

• Drive rapid experimentation, designing and executing low-cost, high-impact tests to uncover innovative ways to boost user adoption, retention, and engagement.
• Optimize the user lifecycle, focusing on every stage—from activation to advocacy—by implementing creative growth tactics such as gamification, personalized onboarding flows, and viral loops.
• Leverage data-driven insights to identify growth opportunities, run A/B tests, and refine experiments that maximize feature adoption and user satisfaction.
• Capitalize on emerging channels, engineering new strategies to expand product adoption, encourage internal referrals, and create scalable growth across customer accounts.

Customer-Centric Growth Strategies:

• Take ownership of the self-service funnel – take ownership of the self-service funnel within customer accounts, optimizing it to drive seamless progression from activation to advocacy without requiring direct interaction.
• Develop tailored internal marketing techniques to engage users across different levels of an organization.
• Focus on account-level penetration, ensuring consistent communication of value proposition through targeted campaigns and resources.

Continuous Improvement and Data-Driven Insights:

• Use data insights to track user engagement, identify drop-off points, and improve retention strategies.
• Conduct A/B testing and leverage analytics tools to iterate on user engagement initiatives.
• Collaborate with cross-functional teams (e.g., Product, Support, Design) to ensure the user journey is seamless and impactful.

Key Attributes and Skills

Required Experience:

• 4+ years of experience in product growth within a global B2B PLG company, with a proven track record of driving adoption, retention, and internal advocacy.
• Experience in building user-centric growth initiatives and fostering product champions within customer organizations.
• A strong understanding of user funnels, especially transitioning freemium users to paid models.

Mindset and Skills:

• Deep knowledge of data-driven strategies, with expertise in analytics, A/B testing, and tools like Mixpanel or Tableau.
• A startup mindset, with the ability to adapt, innovate, and thrive in a dynamic, competitive environment.
• Exceptional communication and relationship-building skills, enabling you to foster trust and collaboration with internal champions.
• Ability to design impactful user engagement resources, such as webinars, documentation, and internal campaigns.

Preferred Experience:

• Proven success in penetrating large accounts through internal marketing techniques and targeted user initiatives.
• Demonstrated ability to cultivate long-term user relationships, with a focus on creating sustainable engagement and advocacy.

What We Offer

Equity: Company share options plan.

Flexibility: Hybrid/remote working model tailored to your needs.

Support: Paid sick leave from day one.

Incentives: Generous employee referral program ($2,500 for successful referrals).

Perks: Cibus allowance, transportation stipend, and a dog-friendly office.

Community: Fun team events (local and virtual) to connect with global teams.