At a Glance
- Tasks: Lead creative marketing campaigns and enhance online customer experiences in fashion.
- Company: Join Reiss, a brand that values creativity and collaboration.
- Benefits: Enjoy competitive salary, generous discounts, health support, and flexible working options.
- Other info: Be part of a diverse team that values ambition and accountability.
- Why this job: Combine your passion for fashion with strategic marketing to make a real impact.
- Qualifications: Experience in fashion marketing and digital trading is essential.
The predicted salary is between 51750 - 63250 £ per year.
What’s the role about
As our Product Planning Marketing Lead, you will combine strong trade campaign planning with a commercial eye for how products and categories are presented online to bring our campaigns, product stories and online customer experience together.
Reporting to the Head of Marketing, you will lead the planning and delivery of customer-facing content across our owned and operated channels globally, connecting seasonal briefs, product launches, and brand launches, consumer sales and day-to-day marketing activity.
Working closely with the central Trade teams, Product, Creative, CRM and Ecommerce Trade teams, you’ll turn seasonal briefs into coordinated content and onsite improvements that balance brand expression with trading priorities.
This is a role for someone with an elevated taste level who understands fashion and our customer.
You will enjoy both planning and exceptional execution and delivery: aligning stakeholder priorities, shaping the content calendar, using trade data and performance insights and applying brand instinct.
Who you are
- You will have significant experience in fashion marketing planning, ecommerce content and digital trading, with the ability to connect campaign delivery and onsite merchandising.
- You will be an effective communicator, capable of building relationships across product, creative and commercial teams, balancing brand aesthetic and direction with customer needs and trading opportunities.
- You will have coordinated seasonal campaigns and product launches across digital touchpoints, translating commercial priorities and product stories into clear briefs and joined-up activity.
- You will possess a deep understanding of how product selection, category presentation, onsite search and testing can support the customer journey, with a keen eye for detail you will use trading data, competitor awareness and content performance to inform decisions.
- You will be an organised leader, confident managing concurrent launches and weekly content updates, securing stakeholder sign-off and keeping delivery on track.
- You will have experience supporting and developing direct reports, giving clear direction while helping others build their capabilities.
- You will be comfortable with ownership of your channel, welcome feedback and bring a collaborative, agile and solutions-focused approach.
- What you’ll be doing
- Planning content and marketing asset rollouts across digital touchpoints, keeping campaign narratives consistent with product story-telling and coordinating seasonal activity, new product launches, and partner and brand launches.
- Build exceptional working relations with womenswear, menswear and merchandising teams to identify seasonal product stories and featured lines to turn brand and product vision into clear briefs.
- Keep abreast of changes to product availability and work closely with the Product teams to make adjustments to the calendar where necessary throughout the season.
- Develop deep brand and product knowledge seasonally to act as the brand guardian for your channel.
- Brief design and copywriting teams, and partner with CRM on email and App content including ownership of imagery, additional requirements and testing approaches.
- Lead weekly content sign-off with senior stakeholders, bring together cross-channel launch plans and coordinate weekly website content updates with Digital Design to enrich the customer journey.
- Accountable for improving product and category experiences using trading insights and analytics to guide product selection and trend-category merchandising.
- Lead monthly site walkthroughs with womenswear and menswear product teams, working with Ecommerce Trade colleagues to deliver agreed improvements.
- You will oversee weekly trade meetings so product, content and ecommerce improvements are prioritised against performance and planned activity.
- Partner with the Trade and Creative teams to balance site optimisation with the Reiss brand aesthetic, and oversee site testing and onsite search optimisation.
- Attend trade planning meetings, communicate agreed activity to the wider team, and oversee its execution.
- Coach and develop a team of four, giving them the support and direction to deliver campaign plans and maximise product and category opportunities.
What we offer
- Competitive salary and company bonus.
- Up to 65% employee discount.
- Access to exclusive sample sales.
- Met Life Virtual GP.
- Medicash health support plan.
- Workplace pension contributions.
- Enhanced parental leave policies.
- Electric Vehicle scheme via Octopus Energy.
- Cycle to Work programme.
- Season ticket travel loan.
- Annual Leave purchase.
- Access to additional Retail Discounts.
- Plus, a range of further benefits, including salary sacrifice.
If you enjoy bringing creative plans and commercial priorities together, apply now, we’d love to hear from you.
At Reiss, it’s not just what we do - it’s how we do it that sets us apart.
Creativity drives us forward, but it’s our shared behaviours that underpin our success.
- We look for individuals who embody these behaviours and bring them to life everyday:
- Ambition | Accountability | Courage | Commitment | Focus | Resilience
- #We Are Reiss
We recognise the importance and power of diversity within our business and, as such, we ensure that our people processes are fair, transparent and promote equality of opportunity for all candidates.
It is our pledge that candidates will not be discriminated against on the grounds of gender, gender identity or expression, pregnancy, marital status, age, race, colour, ethnic background, nationality, disability, sexual orientation, religion, religious or similar belief.
Every individual will be treated with respect.
We know that some people won’t apply for a role unless they feel they meet all of the requirements listed.
We want you to know that finding people who will add to our inspirational culture and have a learning mindset is incredibly important to us.
Even if you feel you don’t tick all the boxes, we’d still like to hear from you.
Product Planning Marketing Lead in London employer: Reiss
Reiss is an exceptional employer that values its people and fosters a collaborative work culture. With a focus on employee growth and development, you will have the opportunity to make a meaningful impact while working in a dynamic environment that encourages innovation and engagement. Located in a vibrant area, Reiss offers a unique blend of professional challenges and personal fulfilment, making it an ideal place for those looking to advance their careers in HR.
StudySmarter Expert Advice🤫
We think this is how you could land Product Planning Marketing Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Reiss and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Reiss are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Reiss on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Reiss. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Planning Marketing Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Reiss. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Reiss:Show us that you’ve done your homework! In your application, briefly mention what you admire about Reiss’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Reiss
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Reiss will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Reiss, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
