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- Tasks: Lead a dynamic team to manage and grow high-profile B2B events.
- Company: Join one of the UK's fastest-growing B2B companies with 22 awards in five years.
- Benefits: Enjoy autonomy, development opportunities, and a lucrative share ownership scheme.
- Why this job: Be part of a successful team making an impact in the event industry.
- Qualifications: Five years in a senior event leadership role with a stable career history.
- Other info: This is a rare opportunity to shape the future of premium events.
The predicted salary is between 43200 - 72000 £ per year.
Do you have at least five years in a B2B Event Leadership role and would like to join one of the fastest-growing B2B companies in the UK, one that's won 22 awards in the past five years? As a result of strong growth, one of the world's most dynamic business-event companies is looking to hire a dynamic, profit-focussed Exhibition Director to run one of its premium events. You'll have overall responsibility and P&L accountability for the performance of a high-profile show and lead the team across all disciplines ensuring no budget overspend and maximising profitability.
Exhibition Director - Main Duties:
- Day to day management and motivation of the event team, Show Managers and sales staff, recruiting where necessary and setting clear goals and objectives for all reporting staff.
- Lead by example - delivering personal sales targets across the event under your management.
- Write an annually-updated event business-plan and through research; analysis; developed relationships and market intelligence, implement initiatives to ensure growth.
- Produce a coherent brand strategy for all events to maintain relevance to all markets and meet visitor and exhibitor expectations.
- Ensure marketing strategy is aligned with commercial objectives.
- Provide a strategic event floor plan in conjunction with the Operations Manager - designed to meet the budget target, and optimise visitor experience and traffic for exhibitors.
- Identify and implement (where possible) extra revenue streams and brand extension opportunities.
- Monitor and report competitor activity, taking actions where necessary.
- Get close to your market, understand its trends and develop your event around it.
- Develop strategy with the Marketing Manager and Sales team to meet targets including overall numbers of exhibitors; exhibitor mix; stand sales; and sponsorship inventory, yield and revenue.
- Ensure the sales plan is being delivered on target and budget and KPI targets are met.
Exhibition Director - Requirements:
- At least five years experience in a senior, Event-leadership role.
- A CV showing stability in your roles not a move every year.
This is a rare chance to join a very successful team offering a high level of autonomy as well as significant benefit and development opportunity including a lucrative share ownership scheme in Asia's 'Garden City'. If you have the skills we're looking for, then we'd love to hear from you. Please send a CV now!
Sales Manager - Event Sponsorship employer: Reilly People
Contact Detail:
Reilly People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager - Event Sponsorship
✨Tip Number 1
Network with industry professionals who have experience in B2B events. Attend relevant conferences and seminars to connect with potential colleagues and mentors who can provide insights into the role and company culture.
✨Tip Number 2
Research the company's recent events and their performance metrics. Understanding their past successes and challenges will help you tailor your approach and demonstrate your knowledge during interviews.
✨Tip Number 3
Prepare to discuss specific strategies you've implemented in previous roles that led to increased profitability or successful event management. Be ready to share quantifiable results to showcase your impact.
✨Tip Number 4
Familiarise yourself with current trends in the event sponsorship industry. Being able to speak knowledgeably about emerging trends and how they could affect the company's events will set you apart from other candidates.
We think you need these skills to ace Sales Manager - Event Sponsorship
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B event leadership. Focus on your achievements, particularly in managing teams and delivering sales targets, as these are crucial for the Sales Manager role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the events industry and your understanding of market trends. Mention specific examples of how you've successfully led teams and maximised profitability in previous roles.
Highlight Relevant Experience: In your application, emphasise your five years of experience in senior event leadership roles. Include details about your P&L accountability and any successful business plans you've implemented.
Showcase Your Strategic Thinking: Demonstrate your ability to develop strategies that align with commercial objectives. Discuss how you've previously identified revenue streams and adapted to market trends to ensure event success.
How to prepare for a job interview at Reilly People
✨Showcase Your Leadership Experience
Make sure to highlight your experience in leading teams and managing events. Share specific examples of how you've motivated your team and achieved sales targets in previous roles.
✨Demonstrate Market Knowledge
Research the current trends in the B2B event industry and be prepared to discuss them. Showing that you understand the market will demonstrate your ability to develop relevant strategies for the company's events.
✨Prepare a Business Plan Outline
Since the role involves writing an annual business plan, come prepared with a rough outline of what you would include. This shows initiative and gives the interviewers insight into your strategic thinking.
✨Discuss Revenue Generation Ideas
Think about potential extra revenue streams or brand extension opportunities you could implement. Presenting innovative ideas during the interview can set you apart as a forward-thinking candidate.
