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- Tasks: Create targeted marketing plans for exciting conferences and exhibitions.
- Company: Join a leading B2B conference company known for its rapid growth and innovation.
- Benefits: Enjoy opportunities for training, career progression, and attending international events.
- Why this job: Be part of a multi-award-winning team with a vibrant culture and impactful projects.
- Qualifications: Must have at least 12 months of marketing experience and strong analytical skills.
- Other info: Gain hands-on experience in a fast-paced environment with diverse marketing channels.
The predicted salary is between 28800 - 42000 £ per year.
A leading international B2B conference company producing over sixty industry events a year is looking to add a Marketing Executive to the team. You will be responsible for producing cost effective, highly targeted direct-marketing plans for conferences and exhibitions and have the opportunity to attend international events. The role involves maximising return from all marketing channels including:
- Data analysis and segmentation
- Commissioning list research to build the target audience database
- Co-ordinating timely and targeted email marketing campaigns
- Negotiating advertising deals and managing PR strategy
- Maximising promotion of your event through media partners
- Utilising Twitter and LinkedIn
- Maximising opportunities from the website and ensuring copy conveys USPs and is optimised for SEO
- Copywriting and proofreading
This is a fantastic opportunity to join a multi award-winning business, one listed by the Sunday Times as one of the ten fastest-growing UK companies, which offers clear career progression and development. Amazing company that supports training and progression.
For the Marketing Executive role we are looking for:
- A minimum of twelve months marketing-related experience
- Excellent analytical skills and commercial awareness
This is a wonderful opportunity for a Marketing Executive with some B2B marketing experience to learn more about industry best-practice and work across an array of fascinating, multi-channel projects. To develop your skills there will be a wealth of practical training and opportunity to attend training webinars and events.
Marketing Executive - Conferences & Events employer: Reilly People
Contact Detail:
Reilly People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive - Conferences & Events
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially in the events sector. Understanding what works in this space will help you stand out during interviews and demonstrate your passion for the role.
✨Tip Number 2
Network with professionals in the industry through LinkedIn or relevant events. Building connections can provide insights into the company culture and may even lead to referrals, which can significantly boost your chances of landing the job.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in past roles. Being able to discuss specific metrics and outcomes will highlight your commercial awareness and suitability for the position.
✨Tip Number 4
Research the company's previous events and marketing strategies. Being knowledgeable about their past successes and challenges will allow you to engage in meaningful conversations during interviews and show that you're genuinely interested in contributing to their future projects.
We think you need these skills to ace Marketing Executive - Conferences & Events
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in B2B environments. Emphasise any specific projects related to conferences and events, as well as your analytical skills.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your skills align with the responsibilities listed, such as data analysis, email marketing, and copywriting.
Showcase Your Analytical Skills: Provide examples of how you've used data analysis in previous roles to inform marketing strategies. This could include segmentation techniques or successful campaigns that maximised ROI.
Highlight Relevant Experience: If you have experience with social media platforms like Twitter and LinkedIn, or have negotiated advertising deals, make sure to include these details. They are crucial for the role and will set you apart from other candidates.
How to prepare for a job interview at Reilly People
✨Showcase Your Analytical Skills
Since the role requires excellent analytical skills, be prepared to discuss specific examples of how you've used data analysis in your previous marketing roles. Highlight any tools or methodologies you’ve employed to segment audiences or measure campaign effectiveness.
✨Demonstrate Your Copywriting Ability
As copywriting is a key part of the job, bring samples of your previous work or prepare a short piece on a relevant topic. This will not only showcase your writing skills but also your understanding of the target audience and how to convey USPs effectively.
✨Familiarise Yourself with B2B Marketing Trends
Stay updated on the latest trends in B2B marketing, especially in the events sector. Be ready to discuss how these trends can be applied to the company’s marketing strategies, showing that you are proactive and knowledgeable about the industry.
✨Prepare Questions About Their Events
Research the company's past and upcoming events. Prepare insightful questions about their marketing strategies and how they measure success. This shows your genuine interest in the role and helps you understand how you can contribute to their goals.
