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- Tasks: Lead data strategy to drive growth and enhance data quality in a global events business.
- Company: Join a successful global subscription and events company in the financial sector, backed by private equity.
- Benefits: Enjoy career development opportunities and high-level benefits in a dynamic work environment.
- Why this job: Be part of a transformative role that impacts revenue and customer understanding in a thriving industry.
- Qualifications: 8+ years in B2B data, with strategic experience and strong analytical skills required.
- Other info: This is a rare chance to shape the future of data in a leading company.
The predicted salary is between 54000 - 84000 £ per year.
Our client is a highly successful global subscription and events business in the financial sector now poised for even greater growth with private equity funding. It now wants to hire a senior-level strategist, operating at a senior level across the global business to define and own the data strategy to achieve the growth objectives. You will be expected to introduce ongoing data enhancement and hygiene as well as:
- Transform the data department to a profit centre and manage a small data team
- Increase revenues from specific segments by better understanding customer behaviours
- Improve data quality and improve stakeholder confidence in the tagging and segmentation
- Produce industry best-practice data governance and subscriptions-reporting covering renewal, churn and usage
- Ensure team members have the right skill-sets to manage the technology and processes
This would involve:
- Building an annual program of list research to feed the conference portfolio
- Identifying new data segments to promote event products
- Using Bright Target to create customer segments
- Building processes for automated renewal files for sales and marketing campaigns
- Working with data agency to develop existing and new products
- Deliver effective presentations of findings and recommendations
We’re looking for:
- At least eight years in B2B data, with at least 2 years in a strategic role with line and external agency management, including contract and pricing negotiations
- An analytical and commercial thinker with a track record of implementing data-led initiatives generating measurable increases in revenue, ideally in a B2B events business
- An interest and aptitude in data analytics and current trends in commercial data science
- Proficient with Excel, Access, SQL, predictive modelling, data profiling and segmentation
If this is you we’d love to hear from you. This is a rare opportunity to join a highly-attractive company offering career development and high-level benefits. Please send a CV now!
Head of Marketing Data - Global Events Business employer: Reilly People
Contact Detail:
Reilly People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing Data - Global Events Business
✨Tip Number 1
Network with professionals in the B2B events sector. Attend industry conferences and events to meet potential colleagues and learn about the latest trends in data strategy. This can help you gain insights into what companies like ours are looking for.
✨Tip Number 2
Familiarise yourself with the tools and technologies mentioned in the job description, such as Bright Target and SQL. Consider taking online courses or certifications to enhance your skills, which will demonstrate your commitment and readiness for the role.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully implemented data-led initiatives in previous roles. Be ready to share measurable outcomes that resulted from your strategies, as this will showcase your analytical and commercial thinking.
✨Tip Number 4
Research our company and its competitors thoroughly. Understanding our unique position in the market and the challenges we face will allow you to tailor your discussions during interviews, showing that you're not just a fit for the role but also passionate about our mission.
We think you need these skills to ace Head of Marketing Data - Global Events Business
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B data and strategic roles. Emphasise your achievements in data-led initiatives and any experience with contract negotiations, as these are key aspects of the job.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data analytics and how it can drive revenue growth. Mention specific examples from your past roles that demonstrate your ability to transform data departments into profit centres.
Showcase Technical Skills: Clearly outline your proficiency with tools like Excel, Access, SQL, and any experience with predictive modelling or data profiling. This will show that you have the technical skills necessary for the role.
Highlight Leadership Experience: Since the role involves managing a small data team, be sure to include any leadership or team management experience. Discuss how you've developed team members' skills and contributed to their professional growth.
How to prepare for a job interview at Reilly People
✨Showcase Your Strategic Thinking
As a Head of Marketing Data, you'll need to demonstrate your ability to think strategically. Prepare examples of how you've previously defined and implemented data strategies that led to measurable growth. Be ready to discuss specific initiatives you've led and the impact they had on revenue.
✨Highlight Your Analytical Skills
Given the analytical nature of this role, it's crucial to showcase your proficiency in data analytics. Bring examples of how you've used tools like Excel, SQL, or predictive modelling to derive insights from data. Discuss any trends you've identified and how they influenced business decisions.
✨Demonstrate Leadership Experience
This position involves managing a small data team, so be prepared to talk about your leadership style. Share experiences where you've successfully managed teams, developed their skills, and fostered a collaborative environment. Highlight any instances where you transformed a department into a profit centre.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving abilities. Think about challenges you've faced in previous roles, particularly in B2B events, and how you overcame them. This will help interviewers gauge your critical thinking and decision-making skills in real-world situations.
