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- Tasks: Lead and innovate event marketing campaigns for a dynamic B2B conference company.
- Company: Join a fast-growing company connecting 25k+ industry experts across various sectors.
- Benefits: Enjoy flexible work options, competitive salary, extra day off on your birthday, and new tech gear.
- Why this job: Be part of a creative team shaping impactful events with excellent career growth opportunities.
- Qualifications: 4+ years in B2B event marketing, strong project management skills, and experience managing teams.
- Other info: Work in a sociable environment with a supportive team and an office dog!
The predicted salary is between 43200 - 72000 £ per year.
An innovative B2B Conference company is looking for a talented event marketing leader to oversee an entire event portfolio, which has gathered more than 25k industry experts across 10+ sectors with both virtual and in-person events. Reporting to the Head of Marketing, you’ll be a critical cog in shaping and executing event marketing campaigns in a business with a mould-breaking model that’s experienced impressive growth over the past three years, even with two lockdowns. That growth level offers extraordinary opportunities for career development. The many benefits include a flexible WFH and office balance, and generous bonus.
Responsibilities:
- Overseeing all marketing channels through all stages of the event lifecycle - incl email; social; paid (LinkedIn, search, Facebook); media partners and referrals.
- Building and executing bespoke marketing strategies for different events and markets, from events with $1,000+ tickets to free, virtual festivals.
- Managing and growing the event marketing team, currently four people.
- Continually experimenting with new campaigns, channels, messaging, offers, etc. and optimizing event marketing timelines in-line with what is and isn’t working.
- Pushing the quality and creativity of every single event campaign that goes out.
- Working closely with sales to ensure the two departments are aligned, maximizing on each other’s efforts and converting as many leads as possible.
- Switching between the long-term strategy and the short-term tactics.
- Planning for the events and year ahead, ensuring upcoming events don’t just meet, but exceed target.
Essential skills and experience:
- At least 4 years experience in a B2B event marketing environment.
- Experience managing multiple direct reports in a marketing environment.
- Robust understanding and exposure of marketing across paid, organic, partner, content, email, etc.
- Experience building complex marketing programs and reporting the results.
- Strong problem-solving ability, including metrics-driven thinking.
- Highly organized and strong project management skills.
- GAU and GA4 savvy.
- Experience using Asana (desirable).
Benefits:
- Competitive Salary
- Extra day off on your birthday
- Flexible hours and early summer finishes
- New tech gear: laptop, screen, mouse, keyboard
- Company social events
- Opportunity to join a fast-growth scale-up, unparalleled learning opportunities, with excellent opportunities for progression
- 25 days holiday (excl. bank holidays)
- Work from home opportunities
- Sociable and supportive team (and an office dog)
Next Steps:
If you have the skills and motivation for this role we’d love to hear from you. Please send a CV ASAP! Next step would be a short telephone call with John Reilly, the recruiter. Please indicate when you’d be available for that.
Event Marketing Director employer: Reilly People
Contact Detail:
Reilly People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Event Marketing Director
✨Tip Number 1
Familiarise yourself with the latest trends in B2B event marketing. Understanding what’s currently working in the industry will help you speak confidently about innovative strategies during your conversations with us.
✨Tip Number 2
Network with professionals in the event marketing space. Attend relevant events or webinars to connect with others in the field, as personal recommendations can often lead to job opportunities.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and outcomes that demonstrate your ability to drive results, as we value data-driven decision-making.
✨Tip Number 4
Showcase your leadership skills by discussing how you've successfully managed teams before. Highlighting your experience in guiding and developing team members will resonate well with us.
We think you need these skills to ace Event Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B event marketing. Focus on your achievements, particularly in managing marketing campaigns and teams, as well as any metrics that demonstrate your success.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for event marketing and your understanding of the company's innovative approach. Mention specific examples of how you've successfully executed marketing strategies in previous roles.
Highlight Leadership Experience: Since the role involves managing a team, emphasise your leadership skills and experience. Provide examples of how you've motivated and developed team members in past positions.
Showcase Problem-Solving Skills: In your application, include instances where you've tackled challenges in event marketing. Discuss how you used data-driven insights to optimise campaigns and improve results.
How to prepare for a job interview at Reilly People
✨Showcase Your Event Marketing Expertise
Make sure to highlight your experience in B2B event marketing during the interview. Discuss specific campaigns you've managed, the strategies you employed, and the results achieved. This will demonstrate your capability to oversee their entire event portfolio.
✨Demonstrate Leadership Skills
Since the role involves managing a team, be prepared to discuss your leadership style and how you've successfully managed direct reports in the past. Share examples of how you've motivated your team and fostered collaboration to achieve marketing goals.
✨Be Ready to Discuss Metrics
The company values metrics-driven thinking, so come equipped with examples of how you've used data to inform your marketing decisions. Be ready to talk about how you've measured the success of your campaigns and optimised them based on performance.
✨Align with Sales Strategies
Understanding the synergy between marketing and sales is crucial for this role. Prepare to discuss how you've previously collaborated with sales teams to ensure alignment and maximise lead conversion. This will show that you can effectively bridge the gap between departments.
