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- Tasks: Manage digital campaigns through PPC and organic content marketing to drive sales leads.
- Company: Join an award-winning B2B PR agency with a friendly, informal culture.
- Benefits: Enjoy great career development potential and a supportive work environment.
- Why this job: Be part of a creative team that values innovation and measurable results.
- Qualifications: Minimum three years PPC experience; SEO skills and knowledge of HTML/WordPress are a plus.
- Other info: Familiarity with Google tools and marketing automation platforms is beneficial.
The predicted salary is between 28800 - 48000 £ per year.
An award-winning international B2B PR agency with a friendly and informal culture is looking to add an experienced digital marketer with significant Pay-Per-Click skills. The role is day-to-day delivery of digital campaigns through paid advertising (PPC) and organic content marketing. Your work will also involve actively managing on-page SEO and social media campaigns to engage client audiences and generate tangible, measurable results (sales leads!).
Responsibilities:
- Campaign execution: Working with account teams to deliver SEM/PPC and on-page SEO campaigns with regular Pay-Per-Click setup and monitoring on LinkedIn, Twitter, Facebook, YouTube and Instagram.
- Campaign development: Contributing creative campaign ideas that add digital and content marketing elements to PR client work. Offering advice to both account teams and clients to develop digital and content marketing tactics.
- Staying ahead: Maintaining knowledge on current platforms and researching new innovations in content marketing, PPC/SEM and MarTech to add value to our clients.
- New business and marketing: Contributing ideas and supporting digital marketing activity to grow the agency.
Skills and experience:
- Minimum three years PPC experience; SEO skills.
- An understanding of HTML and WordPress are a bonus.
- Good knowledge/certifications of PPC platforms: LinkedIn, Google, YouTube, Facebook and Twitter.
- Experience in using Google Tag Manager, Google Analytics, Google Search Console and Google Data Studio to monitor and track campaigns.
- Knowledge of marketing automation platforms like Hubspot, Pardot and Marketo is a bonus.
This is an excellent opportunity with a highly-successful, friendly and growing agency with great career development potential. If you have the skills we seek, send a CV now!
Digital Marketing Manager employer: Reilly People
Contact Detail:
Reilly People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and SEO. Follow industry leaders on social media and subscribe to relevant newsletters to stay updated. This knowledge will not only help you in interviews but also show your passion for the field.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who work in B2B PR. Attend industry events or webinars to make connections and learn from others' experiences. A referral from someone within the agency can significantly boost your chances.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share measurable results and the strategies you employed. This will demonstrate your hands-on experience and ability to deliver tangible outcomes.
✨Tip Number 4
Showcase your creativity by coming up with unique campaign ideas that align with the agency's goals. Presenting innovative concepts during your interview can set you apart and highlight your proactive approach to digital marketing.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your PPC experience and SEO skills prominently. Use specific examples of campaigns you've managed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the agency's needs. Mention your familiarity with platforms like Google Ads and your creative approach to campaign development.
Showcase Relevant Certifications: If you have certifications in PPC platforms or marketing automation tools, be sure to include them in your application. This will help you stand out as a qualified candidate.
Demonstrate Industry Knowledge: Research current trends in digital marketing and be prepared to discuss them in your application. Showing that you stay updated on innovations in PPC and content marketing can set you apart from other applicants.
How to prepare for a job interview at Reilly People
✨Showcase Your PPC Expertise
Be prepared to discuss your previous Pay-Per-Click campaigns in detail. Highlight specific results you've achieved, such as increased click-through rates or improved conversion rates, and be ready to explain the strategies you used.
✨Demonstrate Your Creativity
Since the role involves contributing creative campaign ideas, think of a few innovative concepts you could bring to the table. Share examples of past campaigns where your creativity made a significant impact.
✨Stay Updated on Industry Trends
Research the latest trends in digital marketing, especially in PPC and SEO. Be ready to discuss recent innovations or changes in platforms like Google Ads or social media advertising that could benefit the agency's clients.
✨Familiarise Yourself with Tools
Make sure you are comfortable discussing tools like Google Analytics, Google Tag Manager, and any marketing automation platforms you’ve used. Being able to demonstrate your proficiency with these tools will show that you can hit the ground running.
