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- Tasks: Lead and scale digital marketing strategies across SEO, PPC, social media, and email.
- Company: Join a leading international B2B Events Business with a vibrant culture.
- Benefits: Flexible working, expert coaching, international travel, and a fun office environment.
- Why this job: Make a real impact on commercial performance while growing your career.
- Qualifications: Proven digital marketing experience in a B2B setting and strong analytical skills.
- Other info: Engage in a friendly culture with team activities and opportunities for mentorship.
The predicted salary is between 36000 - 60000 £ per year.
A leading international B2B Events Business is looking for an ambitious Digital Marketing Manager / Senior Digital Marketing Manager to own and scale its digital strategy across multiple channels – from SEO and PPC through to social, email and content. You’ll be the driving force behind campaigns that fill high-level B2B conferences, courses, reports, roundtables and webinars – and you’ll have the autonomy to test, learn and optimise for real commercial results.
The role:
- Own the digital strategy
- Plan and execute integrated campaigns across web, SEO/SEM, social, email and display to drive lead generation, conversions and revenue.
- Lead on SEO & content performance
- Develop and implement on-page and off-page SEO strategies
- Conduct keyword research and brief content/marketing teams
- Optimise landing pages, website content and paid search copy
- Monitor rankings, traffic, and technical SEO – and recommend fixes
- Launch, manage and optimise PPC campaigns (Google Ads, LinkedIn, etc.)
- Monitor budgets, bids and ROI
- Run A/B and multivariate tests to improve conversion and lower CPA
- Design and implement social media strategy aligned to business goals
- Oversee content output (copy, visuals, video) across key channels
- Engage with followers, respond to queries and support brand reputation
- Suggest and run campaigns, promotions and competitions to grow reach and engagement
- Track KPIs across all channels and create clear, actionable reports
- Identify trends, opportunities and underperformance – and act on them
- Present recommendations to the management board to drive continuous improvement
- Work closely with marketing, sales and production to ensure campaigns hit commercial targets
- Manage, coach and develop a Digital Marketing Executive
- Brief and collaborate with the design team on assets and creative
- Champion a test-and-learn, data-driven culture within the team
About you
- You’re a hands-on digital marketer who is as comfortable in Google Analytics and Ads Manager as you are briefing creatives or updating stakeholders.
- BSc/BA in Marketing or related subject
- Strong academic background, Russell Group (or equivalent) with minimum AB* at A Level (or equivalent).
- Proven experience as a Digital Marketing Manager (or similar level role) in a B2B environment
- Deep understanding of SEO, PPC, social media, email marketing and web analytics
- Hands-on experience setting up and optimising Google Ads campaigns
- Strong working knowledge of Google Analytics, keyword research tools and major platforms (e.g. Google Ads, Facebook, LinkedIn)
- Demonstrable experience driving ROI and hitting KPIs through digital campaigns
- Experience optimising landing pages and running A/B / multivariate tests
- Comfortable working with website CMSs and basic HTML/CSS (enough to brief or make light edits)
- Strong analytical skills and a data-driven mindset
- Excellent written and verbal communication skills, with the ability to create or oversee compelling content (copy, image, video)
- Organised, proactive and able to manage multiple campaigns and stakeholders at once
- Experience managing or mentoring junior team members
What you’ll get
- An intellectually stimulating role with genuine responsibility and scope to shape strategy
- Fast development with expert coaching and a clear path to grow your role and remit
- Flexible / hybrid working, with WFH options
- International travel to support and attend events
- Pension scheme with matched contributions
- A modern, open-plan office with well-stocked fridges (coffee, tea, snacks – and beers for regular office socials)
- A friendly, sociable culture – join in with weekly football or netball, the fantasy football league, or fundraising for our company charity
If you’re a data-driven digital marketer who wants to make a visible impact on commercial performance – and you’re ready to step up, stretch yourself and grow – we’d love to hear from you.
Digital Marketing Manager employer: Reilly People
Contact Detail:
Reilly People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with other digital marketers. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your best digital marketing campaigns. Include case studies that highlight your SEO, PPC, and social media successes to impress potential employers.
✨Tip Number 3
Don’t just apply – engage! When you find a role you love, reach out directly to the hiring manager or recruiter on LinkedIn. A friendly message expressing your enthusiasm can set you apart from the crowd.
✨Tip Number 4
Keep learning and adapting! Stay updated on the latest digital marketing trends and tools. Share your insights on social media or in relevant forums to demonstrate your passion and knowledge in the field.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience with SEO, PPC, and campaign management, as these are key for us. Use specific examples that showcase your achievements in driving ROI and hitting KPIs.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for digital marketing and how your skills align with our needs. Don’t forget to mention any relevant projects or campaigns you've led!
Showcase Your Analytical Skills: Since we love data-driven decision-making, make sure to highlight your analytical skills in your application. Mention tools like Google Analytics and any experience you have with A/B testing or reporting on campaign performance.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Reilly People
✨Know Your Digital Marketing Inside Out
Make sure you brush up on all aspects of digital marketing, especially SEO, PPC, and social media strategies. Be ready to discuss specific campaigns you've led and the results they achieved, as this will show your hands-on experience and understanding of the field.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of how you've tracked KPIs, optimised campaigns based on insights, and presented findings to stakeholders. This will demonstrate your data-driven mindset, which is crucial for the role.
✨Be Ready to Discuss Team Leadership
Since the role involves managing a Digital Marketing Executive, think about your leadership style and experiences. Prepare examples of how you've coached or mentored team members, and how you foster a collaborative environment to achieve campaign goals.
✨Engage with the Company’s Brand
Before the interview, take some time to engage with the company's online presence. Familiarise yourself with their recent campaigns, social media activity, and overall brand voice. This will not only help you tailor your responses but also show your genuine interest in the company.
