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- Tasks: Lead creative marketing campaigns for live and virtual events while engaging with prospects.
- Company: Join a global B2B events company known for high-quality business conferences.
- Benefits: Enjoy a starting salary of up to £43k, flexible working, and international travel opportunities.
- Why this job: Be part of an innovative team with significant development prospects and a fun office culture.
- Qualifications: Must have a strong academic record and proven experience in B2B event marketing.
- Other info: Promotion is typically internal, offering great career progression potential.
The predicted salary is between 28800 - 43200 £ per year.
An established global B2B events company producing high quality, senior-level business conferences is looking for an experienced B2B Event Marketer. You’ll be uncovering consumer insights and delivering creative marketing campaigns for live and virtual events; lectures; courses and webinars. This is a great opportunity to extend your skills as you’ll be part of a highly-effective team innovating and implementing all parts of the marketing mix. Whatever skills you don’t have, you’ll learn here!
Benefits:
- Up to £43k starting salary with c£6k profit-share in year one
- An intellectually stimulating and financially rewarding role with significant development prospects
- Flexible working with WFH
- International travel
- Pension scheme with matched contributions
- Open plan, light office with well-stocked fridges with staples for hot drinks and beers for regular office drinks
- Choose how to get involved, whether with weekly football and netball teams, the fantasy football team or fundraising events for the company charity
Responsibilities:
- Developing and implementing marketing for live and virtual events, webcasts, thought-leadership reports and industry content
- Investigate, test and roll out ideas for building your community, engaging with prospects and cross-promoting products
- Develop strategies and tactics to drive web traffic, monitor and implement improvements for SEO and set up tracking systems for all online marketing activities
- Design and implement Social Media strategy and research current social media trends
- Generate, edit, publish and share engaging content daily (e.g. original text, images & videos)
- Analyse how the brand is positioned and develop targeted consumer insights
- Manage Social Media accounts design e.g. Facebook timeline cover, profile pictures etc.
- Collaborate with the design department to produce promotional materials
Requirements:
- Strong academic record with minimum 2:1 degree
- Proven experience as an Event B2B Marketing Manager, Senior Event Marketing Executive or similar
- Strong communication and interpersonal skills
- Experience with one or more of: Salesforce, Marketing automation technology, Social Media campaigns, SEO/SEM, Google Analytics, Analytical and database tools, HTML and WordPress, Google Adwords, A/B and multivariate experiments
- Comfortable working with numbers and making sense of metrics
- Organisational and time-management abilities
This is a fantastic opportunity for an ambitious individual to develop their career and learn new skills at a company with well-established products and which is thriving despite the current challenges. Great career progression potential - promotion is invariably internal. If you’d like to know more, please send a CV ASAP.
Brand Marketing Manager employer: Reilly People
Contact Detail:
Reilly People Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in B2B event marketing. Follow industry leaders on social media and engage with their content to understand what strategies are currently effective. This will not only enhance your knowledge but also give you talking points during interviews.
✨Tip Number 2
Network with professionals in the events and marketing sectors. Attend relevant conferences, webinars, or local meetups to connect with potential colleagues or mentors. Building these relationships can lead to valuable insights and even job referrals.
✨Tip Number 3
Showcase your analytical skills by preparing case studies of past marketing campaigns you've worked on. Be ready to discuss how you measured success and what metrics you used, as this aligns well with the role's focus on data-driven decision-making.
✨Tip Number 4
Demonstrate your creativity by developing a mock marketing campaign for a hypothetical event. Present your ideas on community engagement and social media strategies. This proactive approach can set you apart from other candidates and show your enthusiasm for the role.
We think you need these skills to ace Brand Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B event marketing. Focus on specific campaigns you've worked on, particularly those involving live and virtual events, and quantify your achievements where possible.
Craft a Compelling Cover Letter: In your cover letter, express your passion for brand marketing and how your skills align with the responsibilities outlined in the job description. Mention any specific tools or technologies you are proficient in, such as Salesforce or Google Analytics.
Showcase Your Creativity: Since the role involves delivering creative marketing campaigns, consider including examples of past projects or campaigns that demonstrate your innovative thinking. This could be through links to online portfolios or descriptions of successful initiatives.
Highlight Your Analytical Skills: Given the emphasis on metrics and analytics in the job description, make sure to mention your experience with analytical tools and how you've used data to drive marketing decisions. This will show your ability to contribute to the company's goals effectively.
How to prepare for a job interview at Reilly People
✨Showcase Your Marketing Knowledge
Make sure to brush up on the latest trends in B2B marketing, especially around event marketing. Be prepared to discuss specific campaigns you've worked on and how they drove engagement or sales.
✨Demonstrate Analytical Skills
Since the role involves working with metrics and analytics, be ready to share examples of how you've used data to inform your marketing strategies. Discuss tools like Google Analytics or Salesforce that you've used in past roles.
✨Prepare for Creative Problem-Solving
Think of instances where you've had to come up with innovative solutions for marketing challenges. The company values creativity, so showcasing your ability to think outside the box will set you apart.
✨Engage with Their Brand
Before the interview, take some time to explore the company's events and marketing materials. Being able to speak knowledgeably about their brand and how you can contribute will demonstrate your genuine interest in the position.
