At a Glance
- Tasks: Manage partnerships and licensing to deliver impactful projects and drive commercial value.
- Company: Join a creative agency that connects brands for meaningful collaborations.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with top brands and enjoy a vibrant team culture.
- Why this job: Be at the forefront of brand partnerships and make a real difference in exciting projects.
- Qualifications: 4+ years in sales, partnership management, and strong negotiation skills required.
Reg&Partners is a brand partnerships and sponsorship agency that brings organisations together to make great things happen. Creating value through brand sponsorship, brand partnerships, licensing and promotions for our clients, we are tenacious and creative in our approach. We work with clients whose visions we believe in and whose values we respect, where we believe we can unlock tangible commercial value. We are part of the Ingenuity Group.
Role Description
This is a full-time, on-site role, for a Senior Account Manager of Partnerships & Licensing at Reg&Partners. The Senior Account Manager will be responsible for managing partnerships, licensing, promotions and collaborations to deliver meaningful and impactful projects. This role involves working closely with clients, developing strategies, and ensuring successful project delivery. We work with some of the leading rights holders and partnership clients. The role is a sales role, with experience required of closing deals on or behalf of clients.
Day-to-day tasks include developing partnership strategies, negotiating and managing licensing and sponsorship agreements, coordinating campaigns and activations, and monitoring performance against commercial and brand objectives. The Senior Account Manager will lead cross-functional collaboration with marketing, legal, and finance teams, ensuring that each partnership is well executed, compliant, and aligned with client expectations. The role also includes identifying new business opportunities, preparing proposals and presentations, and reporting on results and insights to both internal stakeholders and clients.
- Strong relationship management, negotiation, and communication skills
- Core understanding of the partnerships landscape and experience working with intellectual property (IP) in partnerships
- Experience in sales, partnership management and business development
- Project management and strategic planning skills
- Ability to collaborate effectively with cross-functional teams
- Knowledge of marketing and branding principles
- Excellent presentation and networking skills
- Agency or client side experience preferrable with minimum of 4 years experience
- Demonstrated experience in brand partnerships and licensing, with a strong track record of delivering measurable commercial results.
- Proficiency in account management and client relationship management, including the ability to build trust, manage expectations, and retain key clients.
- Strong skills in negotiation, contract management, and stakeholder management across internal teams and external partners.
- Experience in strategic planning, proposal development, and campaign or activation management within a marketing or partnership environment.
- Excellent written and verbal communication skills, including the ability to present ideas, reports, and recommendations to senior stakeholders.
- Analytical mindset with the ability to interpret data, measure performance, and translate insights into actionable improvements.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
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Senior Account Manager of Partnerships & Licensing employer: Reg&Partners
At Reg&Partners, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. Our team thrives on creativity and tenacity, working closely with leading brands to deliver impactful projects in the heart of the industry. With ample opportunities for professional growth and development, we empower our employees to excel in their roles while enjoying the benefits of a supportive environment that values innovation and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Manager of Partnerships & Licensing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Reg&Partners and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Reg&Partners are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Reg&Partners on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Reg&Partners. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Account Manager of Partnerships & Licensing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Reg&Partners. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Reg&Partners:Show us that you’ve done your homework! In your application, briefly mention what you admire about Reg&Partners’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Reg&Partners
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Reg&Partners will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Reg&Partners, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
