Senior External Sales Manager

Senior External Sales Manager

Northampton Full-Time 45000 - 55000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead sales teams, manage customer relationships, and drive sales growth.
  • Company: Join the largest independent electrical wholesaler with a fun and supportive culture.
  • Benefits: Enjoy a competitive salary, performance bonuses, private healthcare, and a company car.
  • Why this job: Be part of a rewarding team that values hard work and fosters professional growth.
  • Qualifications: Must have electrical wholesale experience and strong leadership skills.
  • Other info: Full-time role with flexible hours and opportunities for career advancement.

The predicted salary is between 45000 - 55000 £ per year.

YOU MUST HAVE ELECTRICAL WHOLESALE / LIGHTING EXPERIENCE. ANY CVs WITHOUT THIS EXPERIENCE WILL BE REJECTED AUTOMATICALLY.

Location: Northamptonshire

Salary: £45,000 – £55,000 basic + performance bonus (OTE £70K+)

Job Type: Full-Time, Permanent

About the Company:

This is an exciting opportunity to join the largest independent electrical wholesaler in the region, a privately-owned business that has been successfully trading for over 22 years.

With a loyal and friendly team, the company is known for rewarding hard work, valuing loyalty, and encouraging professionalism and integrity—while also fostering a fun and supportive workplace culture.

About the Role:

The business is seeking an experienced and motivated Senior External Sales Manager to drive continued growth and success.

This is a hands-on leadership role where you will take responsibility for both your own sales pipeline and supporting the wider team to meet targets and build strong customer relationships.

Key Responsibilities:

  • Manage and develop existing customer relationships to maximise sales opportunities
  • Lead and motivate sales teams by setting a high-performance example
  • Generate and secure new project leads and trading accounts
  • Drive daily sales through excellent service, relationship-building, and trust
  • Meet or exceed sales targets in terms of turnover and gross profit
  • Participate in business planning and regular review meetings with the senior management team
  • Promote the company's brand and values in the marketplace
  • Collaborate with management to secure resources and support for customer success
  • Stay informed about new and updated product offerings

What We're Looking For:

  • A confident and enthusiastic sales leader with a proactive, self-managed approach
  • Strong interpersonal and communication skills, with the ability to inspire and support others
  • A proven track record in external sales within the electrical wholesale industry
  • A team player with a commercial mindset and a focus on long-term customer relationships
  • Experience in mentoring or guiding sales teams is advantageous
  • Full, clean UK driving licence required

Benefits Package:

  • Market-leading, individually tailored basic salary package
  • Significant annual net profit performance bonus
  • Private healthcare (Bupa) after probation
  • Company pension (auto-enrolment after 3 months)
  • Company car appropriate to the seniority of the role
  • Smartphone provided
  • 22 days holiday (increasing with service) + bank holidays + additional time off over the Christmas period
  • Working hours: Monday to Friday 8am – 5:30pm
  • 1 in 5 Saturdays (8am – 12pm) on a rota basis

If you would like more information about this role, please contact our Commercial team.

Senior External Sales Manager employer: Regional Recruitment Services

Join a thriving team at the largest independent electrical wholesaler in Northamptonshire, where your hard work is recognised and rewarded with a competitive salary and performance bonuses. Our supportive and fun workplace culture fosters professional growth, offering tailored benefits such as private healthcare and a company car, ensuring you have the resources to excel in your role as Senior External Sales Manager.
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Contact Detail:

Regional Recruitment Services Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior External Sales Manager

✨Tip Number 1

Make sure to leverage your existing network within the electrical wholesale and lighting industry. Reach out to former colleagues or contacts who might have insights into the company culture or specific expectations for the Senior External Sales Manager role.

✨Tip Number 2

Prepare to discuss your previous sales achievements in detail during any interviews. Be ready to share specific examples of how you've successfully managed customer relationships and driven sales growth in your past roles.

✨Tip Number 3

Familiarise yourself with the company's brand and values before applying. Understanding their market position and what they stand for will help you align your responses and demonstrate that you're a good fit for their team.

✨Tip Number 4

Consider preparing a brief presentation or proposal on how you would approach the first few months in the role. This proactive approach can set you apart from other candidates and show your commitment to driving success from day one.

We think you need these skills to ace Senior External Sales Manager

Electrical Wholesale Experience
Lighting Industry Knowledge
Sales Pipeline Management
Customer Relationship Management
Team Leadership
Performance Motivation
New Business Development
Sales Target Achievement
Interpersonal Skills
Communication Skills
Mentoring and Coaching
Commercial Acumen
Proactive Approach
Full UK Driving Licence

Some tips for your application 🫡

Highlight Relevant Experience: Make sure to emphasise your electrical wholesale and lighting experience in your CV. This is a crucial requirement for the role, so provide specific examples of your past achievements in this area.

Tailor Your CV: Customise your CV to align with the job description. Focus on your sales management skills, customer relationship building, and any leadership roles you've held. Use keywords from the job listing to make your application stand out.

Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the role and the company. Discuss how your experience aligns with their values and how you can contribute to their success as a Senior External Sales Manager.

Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects professionalism and attention to detail, which are essential for this role.

How to prepare for a job interview at Regional Recruitment Services

✨Highlight Your Electrical Wholesale Experience

Make sure to emphasise your experience in the electrical wholesale or lighting industry during the interview. This is a crucial requirement for the role, so be prepared to discuss specific examples of your past achievements and how they relate to the position.

✨Demonstrate Leadership Skills

As a Senior External Sales Manager, you'll need to lead and motivate a sales team. Be ready to share instances where you've successfully guided a team, set performance standards, and achieved targets. Show them you can inspire others to excel.

✨Prepare for Relationship-Building Questions

Expect questions about how you manage and develop customer relationships. Prepare examples that showcase your ability to build trust and rapport with clients, as well as how you've maximised sales opportunities through these relationships.

✨Showcase Your Commercial Mindset

The company is looking for someone with a commercial mindset. Be prepared to discuss your approach to identifying new project leads and trading accounts, and how you plan to drive sales while aligning with the company's brand and values.

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