Commercial Lead, Brands & Retailers, United Kingdom

About Regenified

Regenified was founded in 2022 by the pioneers of regenerative agriculture. Our founders are known and recognised as the leading figures and guardians of regenerative agriculture and its journey to mainstream adoption. Regenified’s purpose is to accelerate the adoption and impact of regenerative agriculture by translating data and intelligence into trusted, unified, and common enablers that power a regenerative economy. To date, our standards have been approved by the largest grocery chains in the world, and we are actively verifying large areas of farmland producing cereals, beef, poultry, eggs, and fresh produce.

The Role

We are seeking a Commercial Lead – Brands & Retail to drive growth across food, beverage, CPG, and retail partners. This is a senior, externally facing role responsible for originating, structuring, and closing strategic commercial partnerships across Regenified’s full service offering, including verification, procurement services, and certification. This role is accountable for selling integrated and standalone solutions to both CPG brands and retail partners, helping them activate regenerative agriculture across their businesses, supplier networks, and product portfolios. You will work with partners to determine the right combination of verification, certified claims, and regenerative procurement pathways based on their business objectives and sustainability commitments. This is not a transactional sales role. You are a category builder and trusted advisor, supporting brands and retailers through the commercial and operational realities of regenerative sourcing. You will engage sustainability, procurement, innovation, and executive leadership teams to design partnerships that deliver measurable, verified impact while creating long-term commercial value. Your mission is to grow Regenified’s brand and retail portfolio by converting interest into long-term, multi-service partnerships, while deepening and expanding existing relationships over time.

What You’ll Do

• Own Revenue Growth Across Brands & Retail: Deliver revenue growth across CPG brand and retail partners by selling Regenified’s verification, procurement services, and certification.
• Build and manage a high-quality enterprise pipeline: Consistently converting inbound and outbound leads and opportunities into closed revenue that meets or exceeds annual targets.
• Prospect, Pitch, and Close Enterprise Partnerships: Identify, develop, and close new enterprise-level brand and retail partners, translating sustainability ambitions into contracted revenue.
• Represent Regenified: At brand- and retail-focused industry events, trade shows, and conferences to generate demand, pipeline, and business flow.
• Lead the full commercial lifecycle: Including executive-level pitching, solution design, proposal development, negotiation of all commercial terms, and contract execution.
• Structure single-service and multi-service agreements: That support scalability, multi-year commitments, and long-term revenue growth.
• Drive Strategic Account Expansion: Grow revenue within existing accounts by expanding verification programmes, procurement engagements, and certification adoption over time.
• Maintain senior executive relationships: Lead all commercial strategy, pricing, and negotiation for upsell and cross-sell opportunities.
• Build Repeatable Commercial Infrastructure: Develop and contribute to sales playbooks, pricing frameworks, and commercial models that support predictable, repeatable revenue growth.
• Ensure disciplined use of CRM tools: (Salesforce preferred) to track pipeline health, deal velocity, close rates, and revenue performance.

What You’ll Bring

• Proven Enterprise Revenue Leadership: 7+ years of experience driving revenue in enterprise B2B sales, partnerships, or commercial leadership roles, with clear ownership of revenue targets and complex sales cycles.
• Demonstrated success: Closing and expanding multi-year, six- and seven-figure partnerships with CPG brands and/or retail partners.
• End-to-End Deal Ownership: Deep experience owning the full commercial lifecycle, from prospecting and executive pitching through pricing strategy, negotiation, contract execution, and expansion.
• Strong command of sales structuring: Across standalone and bundled service offerings, with the ability to design commercial models that scale over time.
• Executive Presence & Market Credibility: Exceptional communication and storytelling skills, with the ability to clearly articulate complex value propositions to senior brand, retail, and sustainability leaders.
• Strategic & Challenger-Style Selling: Brings an insight-first, challenger mindset to enterprise selling — leading with perspective, not product.
• Builder’s Mindset: Thrives in a fast-paced, early-stage environment where processes, playbooks, and pricing models are still being built.
• Mission Alignment & Integrity: A deep interest in regenerative agriculture and the role of verification, certification, and procurement in driving systems change.
• Operational & Commercial Rigour: Highly organised and data-driven, with strong pipeline management, forecasting, and KPI discipline.
• Industry Fluency: Experience selling into food, beverage, agriculture, CPG, or retail sectors, particularly in sustainability-, sourcing-, or supply-chain-related offerings.

Success Measures

• Revenue Performance: Consistent achievement (or outperformance) of annual revenue targets across CPG brand and retail partners.
• Pipeline Health & Predictability: A robust, well-managed enterprise pipeline with clear sales progression, accurate forecasting, and strong conversion rates.
• Multi-Service Adoption: Measurable growth in the number and value of partners adopting multiple Regenified services.
• Enterprise Deal Quality: Execution of well-structured, scalable, and renewable commercial agreements.

Why You’ll Love It Here

• Make a Difference: Your work will directly contribute to healing our landscapes and building a more resilient and equitable agricultural system.
• Passionate Team: Work with a great, mission-driven team with shared, unwavering purpose and drive.
• High-Impact Ownership: This is not a cog-in-the-wheel role. You will have a high degree of ownership and real scope for innovation.
• Compensation & Benefits: We offer competitive pay, a generous holiday allowance, and private healthcare benefits, with support available for dependants.
• Career Growth: We invest in your professional development to help you grow with the company.