Social Media Marketing Specialist

Title: Social Media Marketing Specialist

Package: Up to £40,000 DOE + Bonus

Overview: This brand is rapidly growing in the Lash industry, taking the pro side of the industry by storm. They are looking for a strong individual to take over the social aspect of the business, growing brand awareness and executing strong brand strategies across multi-channels.

Responsibilities:

1. Develop strategies to strengthen existing client relationships and cultivate new partnerships.
2. Design and implement social media campaigns that align with business objectives, target audiences, and brand messaging.
3. Oversee content creation and distribution during campaigns and events, ensuring timely execution.
4. Use analytics tools to gather insights and identify trends, audience behaviour, and content performance.
5. Regularly report on the performance of social media efforts and recommend adjustments based on data-driven insights.
6. Develop compelling, shareable social media content that aligns with the brand voice and resonates with target audiences, working across TikTok, Instagram etc.
7. Create offline marketing materials that complement digital campaigns and maintain brand consistency.
8. Maintain a content calendar and ensure content is distributed across appropriate platforms at optimal times.

You are:

1. 1-3 years of marketing experience in a lash / beauty company.
2. BS/BA in Marketing or a related field of study.
3. Excellent writing and communication skills.
4. Creative mind, forward thinker.
5. TikTok experience preferred.

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