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- Tasks: Lead and inspire teams while driving sales and brand excellence across retail locations.
- Company: Join a fast-growing brand with a vibrant culture and innovative spirit.
- Benefits: Enjoy 25+ days holiday, flexible working, and exclusive product perks.
- Why this job: Shape the future of retail while making a real impact in a dynamic environment.
- Qualifications: Ideal for ambitious leaders with retail management experience and a passion for people.
- Other info: Great career growth opportunities and regular team-building events await you!
The predicted salary is between 36000 - 60000 £ per year.
With a rapidly expanding presence across physical retail, we are now looking for a high-potential Area Manager to help shape and scale our UK & Ireland field operation. This is a field-based leadership role suited to someone ready to step up into area management and grow with a developing retail function. You will be responsible for driving sales performance, people leadership, operational excellence and brand experience across both staffed and non-staffed partner doors.
You will work closely with the Global Head of Retail Operations as part of a newly forming retail structure, helping to define what "best-in-class" looks like for REFY in physical retail. In this role, you'll spend approximately four days per week visiting stores across the region, with one day per week working from home on administration, reporting, planning and trade. You'll travel weekly between doors, including occasional overnight stays where required.
KEY RESPONSIBILITIES- PEOPLE LEADERSHIP
- Lead, coach and support the REFY Business Managers across UK & Ireland
- Conduct regular 1:1s, performance reviews and development planning
- Support rota management, absence, holiday and payroll processes
- Act as first-line support on HR matters, escalating when required
- Build a high-performance, positive and commercially driven culture in stores
- SALES, TRADE & PERFORMANCE
- Own sales performance across all doors
- Run weekly trade calls with Business Managers
- Produce and own weekly and monthly sales & trade reports
- Identify opportunities to drive growth, conversion and ATV
- Proactively develop and implement incentives, competitions and localised trade plans
- Take full ownership for performance recovery where doors under-trade
- BRAND, EXPERIENCE & STANDARDS
- Be a visible brand leader in stores, ensuring REFY shows up consistently and powerfully
- Own the end-to-end in-store experience across all doors, ensuring excellence in VM, tester and stock presentation, counter appearance, team grooming, and brand standards.
- Work closely with Education & Product teams to ensure training, product knowledge and service are world-class
- Protect and elevate the REFY brand reputation in every partner door
- RETAIL PARTNER & STAKEHOLDER MANAGEMENT
- Build and maintain strong relationships with our Retail partners and act as the day-to-day REFY contract for in-store managers and regional stakeholders.
- Ensure REFY is always well supported, commercially visible and treated as a priority brand.
- OPERATIONS & STOCK
- Oversee stock management, launches, deliveries and stock integrity
- Ensure compliance with REFY and retailer processes
- Support new door openings, refits and promotional periods
- Work closely with head office on forecasting, availability and sell-through.
- This role is ideal for someone who is currently a Business Manager, Regional Manager or Senior Counter Manager ready to step up
- Ambitious, energetic and wants to grow with a fast-scaling brand
- Thrives in a hands-on, fast-paced, founder-led environment
- Excited by building something rather than inheriting a finished structure
- Commercially minded but also deeply passionate about people, brand and customer experience
- 25+ Days Holiday: Start with 25, earn one for every year's service (up to 5)
- Extra Holidays: Option to buy up to 5 additional days.
- Community First Day: A day to support a cause you love.
- Bonus Scheme: Rewards for your hard work and success.
- Family Leave: Enhanced support for new parents.
- EV Scheme: Drive electric with salary sacrifice options.
- Financial Coaching: Guidance to boost your money mindset.
- Flexible Religious Holidays: Flexibility to honour days that matter to you.
- Flexible Working: Flexi start and finish times with the option to work one day per week from home.
- REFY Product Perks: Annual allowance + exclusive discounts.
- Regular Social Events: Team-Building days and seasonal parties.
- Career Growth: Tailored training and development opportunities.
- Vitality Health Insurance: Health coverage with added benefits.
Area Manager in Westminster employer: Refybeauty
Contact Detail:
Refybeauty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Manager in Westminster
✨Tip Number 1
Get to know the company inside out! Research REFY's values, culture, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to people leadership and sales performance. Use the STAR method to structure your answers, showcasing your achievements and how they align with the role.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression and keep you top of mind for the hiring team.
We think you need these skills to ace Area Manager in Westminster
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about becoming an Area Manager and contributing to our growing retail presence.
Tailor Your CV: Make sure your CV is tailored to the job description. Highlight your relevant experience in people leadership, sales performance, and operational excellence. We love seeing how your background aligns with what we're looking for!
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that gets straight to the good stuff!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Refybeauty
✨Know Your Numbers
As an Area Manager, you'll be responsible for driving sales performance. Brush up on key metrics like conversion rates and average transaction value (ATV) before the interview. Be ready to discuss how you've used data to drive growth in previous roles.
✨Showcase Your Leadership Style
This role is all about people leadership. Prepare examples of how you've led teams, conducted performance reviews, and built a positive culture. Think about specific challenges you've faced and how you overcame them to inspire your team.
✨Understand the Brand
Familiarise yourself with REFY's brand values and customer experience. Be prepared to discuss how you would ensure brand consistency across all partner doors. Showing genuine passion for the brand will set you apart from other candidates.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think about situations where you've had to recover underperforming stores or manage stock issues. Use the STAR method (Situation, Task, Action, Result) to structure your answers effectively.
