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- Tasks: Lead global PR strategy and execution, shaping REFY's brand presence in media.
- Company: REFY, a dynamic brand focused on innovative PR strategies.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Exciting role with travel opportunities and a vibrant work culture.
- Why this job: Make a real impact on how REFY is perceived globally while leading a passionate team.
- Qualifications: Proven PR experience, strong leadership skills, and a creative mindset.
The predicted salary is between 50000 - 60000 £ per year.
We're looking for a Senior PR Manager to lead REFY's PR strategy and execution globally. You'll shape how REFY is talked about in media and culture — building a brand presence with editorial credibility that stands on its own, independent of any single spokesperson. You’ll lead a small, ambitious team, owning everything from strategy through to hands‑on execution. This is a role for someone who can think big across markets but is equally happy rolling up their sleeves to get things done.
Location: Manchester/London. We’re open to London-based candidates, with regular travel to our Manchester HQ.
What You'll Own:
- Global PR strategy across UK, US, Middle East and Europe
- Brand narrative — how REFY shows up in media and culture
- Founder Strategy — how we position Jess and Jenna in relation to REFY whilst they develop their own voices as separate to the CEO and leadership team spokespersons
- Earned media and press office — always‑on visibility and product launch PR
- Influencer community — identifying and building authentic relationships with creators, then handing over to Partnerships for campaign delivery
- Press events and brand activations globally
- PR agencies across all markets
- Budget, reporting and performance (share of voice, EMV, reach, sentiment)
- Crisis communications and reputation management
- Leading and developing the PR team of three
KEY RESPONSIBILITIES:
Strategy
Senior PR Manager employer: Refybeauty
Contact Detail:
Refybeauty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior PR Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the PR industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best PR campaigns and successes. Use it as a conversation starter during interviews to demonstrate how you can lead REFY's global PR strategy.
✨Tip Number 3
Prepare for interviews by researching the company and its current media presence. Think about how you can enhance their brand narrative and come up with fresh ideas to pitch during your chat. We want to see your passion for shaping REFY’s voice!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love candidates who take the initiative to engage directly with us. Let’s get you on board!
We think you need these skills to ace Senior PR Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior PR Manager role. Highlight your experience in global PR strategy and any hands-on execution you've done. We want to see how you can shape brand narratives and lead a team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for REFY. Share your vision for our PR strategy and how you can build authentic relationships with influencers. Let us know what excites you about this role!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate your impact in previous roles, especially in crisis communications and reputation management. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. We can’t wait to hear from you!
How to prepare for a job interview at Refybeauty
✨Know Your Brand Inside Out
Before the interview, dive deep into REFY's brand narrative and recent PR campaigns. Understand their voice, values, and how they position themselves in the market. This will not only help you answer questions more effectively but also show your genuine interest in the company.
✨Showcase Your Strategic Thinking
Prepare to discuss your approach to developing a global PR strategy. Think about how you would tailor messaging for different markets like the UK, US, Middle East, and Europe. Be ready to share examples from your past experiences where you've successfully executed similar strategies.
✨Demonstrate Team Leadership Skills
As you'll be leading a small team, it's crucial to highlight your leadership style. Share specific instances where you've developed team members or managed a project from start to finish. This will illustrate your ability to inspire and guide others while getting hands-on when necessary.
✨Prepare for Crisis Management Scenarios
Crisis communications are a key part of the role, so think about potential scenarios that could affect REFY. Prepare to discuss how you would handle these situations, ensuring you convey your ability to maintain the brand's reputation under pressure.