At a Glance
- Tasks: Lead global PR strategy and execution, shaping REFY's brand presence in media and culture.
- Company: Join REFY, a dynamic beauty brand with a focus on innovation and authenticity.
- Benefits: Enjoy 25+ days holiday, flexible working, and exclusive product perks.
- Other info: Opportunity for career growth and tailored training in a vibrant work environment.
- Why this job: Make a real impact by building brand credibility and leading a passionate team.
- Qualifications: Senior PR experience in beauty or lifestyle, with strong media relationships.
The predicted salary is between 50000 - 65000 € per year.
We're looking for a Senior PR Manager to lead REFY's PR strategy and execution globally. You'll shape how REFY is talked about in media and culture — building a brand presence with editorial credibility that stands on its own, independent of any single spokesperson. You’ll lead a small, ambitious team, owning everything from strategy through to hands‑on execution. This is a role for someone who can think big across markets but is equally happy rolling up their sleeves to get things done.
Location: Manchester/London. We’re open to London-based candidates, with regular travel to our Manchester HQ.
What You'll Own
- Global PR strategy across UK, US, Middle East and Europe
- Brand narrative — how REFY shows up in media and culture
- Founder Strategy — how we position Jess and Jenna in relation to REFY whilst they develop their own voices as separate to the CEO and leadership team spokespersons
- Earned media and press office — always‑on visibility and product launch PR
- Influencer community — identifying and building authentic relationships with creators, then handing over to Partnerships for campaign delivery
- Press events and brand activations globally
- PR agencies across all markets
- Budget, reporting and performance (share of voice, EMV, reach, sentiment)
- Crisis communications and reputation management
- Leading and developing the PR team of three
KEY RESPONSIBILITIES
Strategy & Brand Building
- Develop and lead REFY's global PR strategy, adapting by market while keeping a consistent brand voice
- Build earned media authority that protects the brand independently of any single spokesperson
- Spot cultural white space and the moments where REFY can credibly show up
- Act as senior communications adviser to the Head of Brand on messaging, reputation and market sensitivities
Global Market Execution
- Lead PR across the UK, US, Middle East and Europe with a hands‑on understanding of each market
- Plan and deliver global product launches with consistent story and local relevance
- Build and maintain strong relationships with key media across print, digital, broadcast and emerging platforms
- Manage PR agencies across territories — clear briefs, strong alignment, delivery against KPIs
Influencer & Community Relations
- Lead REFY's influencer community strategy, identifying and cultivating the right voices across markets
- Build an authentic network of advocates that grows organically and reflects REFY's aesthetic and values
- Own the initial relationship‑building and onboarding of new creators, then hand over to Partnerships for campaign execution
- Work closely with the Partnerships Manager to ensure a seamless transition with no duplication
Press, Events & Activations
- Plan and deliver press events and brand activations that are strategically timed and generate meaningful coverage
- Lead all product launch PR end‑to‑end, from media strategy through to post‑launch reporting
- Manage the press office, gifting programme and media seeding to keep visibility consistent between launches
- Work with Brand and Social to ensure PR is integrated into wider campaign planning
Performance, Reporting & Team Leadership
- Set KPIs and report to leadership on share of voice, EMV, coverage quality and sentiment
- Own the PR budget — forecast, track and ensure spend delivers measurable impact
- Lead, manage and develop the PR team, creating a high‑performance environment with clear goals
- Champion PR's contribution to commercial growth within the wider business
SKILLS, KNOWLEDGE AND EXPERIENCE
- Senior PR experience in beauty, lifestyle or premium consumer, with a track record of building brand credibility through earned media
- Hands‑on experience leading PR across the UK, US, Middle East and Europe — you've executed in these markets, not just overseen them
- Strong, genuine media and talent relationships across priority markets
- A clear point of view on influencer community building — what makes a real advocate versus a placement
- Ability to move between strategy and execution without dropping quality in either
- Commercial instincts — you can connect PR activity to brand and business outcomes
- Confident managing agencies, briefing sharply and holding them to account
- Crisis communications experience — calm, decisive, solutions‑focused
- Excellent storytelling and writing, with an instinct for what travels across markets
- Comfortable with performance data (EMV, SOV, reach, sentiment)
- A leadership style that gets the best from a small, driven team (team of 2 direct reports)
OUR PERKS
- 25+ Days Holiday: Start with 25, earn one for every year's service (up to 5)
- Extra Holidays: Option to buy up to 5 additional days.
- Sabbatical Leave: Take up to 3 months off after 4 years of service.
- Community First Day: A day to support a cause you love.
- Bonus Scheme: Rewards for your hard work and success.
- Family Leave: Enhanced support for new parents.
- EV Scheme: Drive electric with salary sacrifice options.
- Financial Coaching: Guidance to boost your money mindset.
- Flexible Religious Holidays: Flexibility to honour days that matter to you.
- Flexible Working: Flexi start and finish times with the option to work one day per week from home.
- REFY Product Perks: Annual allowance, exclusive discounts, and be the first to try new REFY products before any launches!
- Regular Social Events: Team‑Building days and seasonal parties.
- Career Growth: Tailored training and development opportunities.
- Vitality Health Insurance: Health coverage with added benefits.
Senior PR Manager in Manchester employer: Refybeauty
REFY is an exceptional employer that fosters a dynamic and inclusive work culture, offering a wealth of benefits including flexible working arrangements, generous holiday allowances, and tailored career growth opportunities. Located in Manchester with the option for London-based candidates, employees enjoy a vibrant environment that encourages creativity and collaboration, alongside unique perks such as exclusive product discounts and regular social events that enhance team bonding and personal development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior PR Manager in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the PR industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best PR campaigns and media coverage. When you land that interview, bring it along to showcase your experience and creativity. It’s a great way to stand out from the crowd!
✨Tip Number 3
Be ready to chat about trends! Stay updated on the latest in PR and marketing, especially in beauty and lifestyle sectors. During interviews, share your insights on how these trends can impact REFY's strategy. It shows you're passionate and knowledgeable!
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Make sure your application reflects your understanding of REFY’s brand and values. Tailor your approach to show how you can contribute to our global PR strategy!
We think you need these skills to ace Senior PR Manager in Manchester
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for PR and the beauty industry shine through. We want to see that you’re not just looking for a job, but that you genuinely care about building a brand like REFY.
Tailor Your Experience:Make sure to highlight your relevant experience in PR, especially in beauty or lifestyle sectors. We love seeing how your past roles have prepared you for this position, so don’t hold back on those achievements!
Be Authentic:We value authenticity, so be yourself in your application. Share your unique perspective on influencer community building and how you can contribute to REFY’s narrative. We want to know what makes you tick!
Apply Through Our Website:For the best chance of getting noticed, make sure to apply directly through our website. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Refybeauty
✨Know Your PR Strategy Inside Out
Before the interview, make sure you thoroughly understand REFY's current PR strategy and how it aligns with their brand values. Be ready to discuss how you would adapt this strategy for different markets, showcasing your global perspective.
✨Showcase Your Media Relationships
Prepare examples of your existing media relationships, especially in beauty and lifestyle sectors. Highlight how these connections can benefit REFY and demonstrate your ability to build authentic relationships with influencers and media.
✨Be Ready to Discuss Crisis Management
Crisis communications are crucial in PR. Think of a time when you successfully managed a crisis and be prepared to share this story. Emphasise your calm, decisive approach and how you turned challenges into opportunities.
✨Demonstrate Leadership Skills
As you'll be leading a small team, come prepared to discuss your leadership style. Share specific examples of how you've developed teams in the past and how you plan to foster a high-performance environment at REFY.
