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- Tasks: Lead and scale REFY’s global e-commerce strategy, focusing on growth and customer experience.
- Company: REFY, a dynamic brand in the beauty industry with a focus on innovation.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Why this job: Join a fast-paced environment and make a real impact on a growing global community.
- Qualifications: Proven experience in e-commerce management and strong analytical skills.
- Other info: Exciting opportunity to work with a passionate team and drive international growth.
The predicted salary is between 48000 - 72000 £ per year.
We’re looking for an experienced, commercially minded Senior E-commerce Manager to lead and scale REFY’s global direct-to-consumer business. Owning full accountability for the DTC P&L, this role will define and deliver our Shopify-led e-commerce and omni-channel strategy, with a clear focus on international growth, trading performance and best-in-class customer experience.
You’ll be responsible for the end-to-end performance of REFY’s online stores across multiple regions, overseeing trading, merchandising, on-site education, content and technical delivery to drive revenue, margin and profitability. Working closely with cross-functional teams and external partners, you’ll ensure our DTC ecosystem is scalable, insight-led and continuously optimised.
This is a senior, hands-on role suited to someone who blends strong commercial and analytical thinking with deep Shopify expertise, thrives in a fast-paced scale-up environment, and is passionate about building seamless, inspiring online journeys that convert, retain and grow REFY’s global community.
KEY RESPONSIBILITIES- Owning full accountability for the DTC P&L, including forecasting, budgeting, trading performance and delivering revenue, margin and profitability targets.
- Developing and implementing the overall DTC and omni-channel e-commerce strategy (Shopify-led) to drive sales and elevate the customer experience, with a clear focus on international growth.
- Managing and optimising REFY’s online stores, ensuring product availability, accurate product information, pricing integrity, and an intuitive user interface across all devices.
- Overseeing the end-to-end trading and merchandising calendar, collaborating with cross-functional teams to execute online marketing campaigns, promotions, and product launches across our websites.
- Monitoring and analysing website performance on Shopify (traffic, conversion rate, AOV, retention and customer behaviour) to identify areas for growth and implement strategies for continuous improvement.
- Improving AOV through a structured programme of mechanics, including enhanced on-site education, product bundling, upsell/cross selling and offer architecture, supported by robust testing and reporting.
- Growing and elevating our on-site education to support discovery and conversion, shaping best-in-class PDPs, routines/how-to content, FAQs, shade/product finders and UGC that remove barriers to purchase.
- Taking a proactive, SEO-led approach to developing content to drive organic traffic to the website, partnering with relevant teams to build and optimise landing pages and evergreen educational content.
- Identifying, implementing and optimising key integrations and applications to improve the
Senior Ecommerce Manager in Manchester employer: Refybeauty
Contact Detail:
Refybeauty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Ecommerce Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the e-commerce space, especially those who work at companies you admire. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in e-commerce management. This will help you stand out and demonstrate your expertise in driving revenue and optimising online stores.
✨Tip Number 3
Prepare for interviews by researching the company’s current e-commerce strategies and challenges. Bring fresh ideas to the table that align with their goals, especially around Shopify and international growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Senior Ecommerce Manager in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Ecommerce Manager role. Highlight your experience with Shopify and any relevant achievements in e-commerce that demonstrate your ability to drive sales and improve customer experience.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've successfully managed DTC P&L and implemented e-commerce strategies that led to growth and profitability.
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, mention how you've used analytics to monitor performance and optimise online stores. This will show us you can identify areas for growth and implement effective strategies.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Refybeauty
✨Know Your Numbers
As a Senior Ecommerce Manager, you'll be accountable for the DTC P&L. Brush up on your financial metrics and be ready to discuss how you've driven revenue and profitability in previous roles. Bring specific examples of how you forecasted and managed budgets.
✨Showcase Your Shopify Savvy
This role requires deep Shopify expertise, so make sure you can talk about your experience with the platform. Prepare to discuss specific features you've utilised to enhance user experience and drive sales, as well as any integrations you've implemented.
✨Demonstrate Analytical Thinking
Be prepared to dive into data! Discuss how you've monitored and analysed website performance metrics like traffic, conversion rates, and AOV. Share examples of strategies you've implemented based on these insights to improve performance.
✨Highlight Cross-Functional Collaboration
You'll be working closely with various teams, so it's crucial to demonstrate your ability to collaborate effectively. Prepare stories that showcase how you've worked with marketing, content, and technical teams to execute successful campaigns and product launches.
