At a Glance
- Tasks: Lead global PR strategy and execution for REFY, shaping brand presence in media.
- Company: Join a dynamic beauty brand with a focus on innovation and authenticity.
- Benefits: Enjoy 25+ days holiday, flexible working, and exclusive product perks.
- Other info: Opportunities for career growth and tailored training in a vibrant work environment.
- Why this job: Make a real impact in the beauty industry while leading a passionate team.
- Qualifications: Senior PR experience in beauty or lifestyle, with strong media relationships.
The predicted salary is between 60000 - 75000 £ per year.
We're looking for a Senior PR Manager to lead REFY's PR strategy and execution globally. You'll shape how REFY is talked about in media and culture — building a brand presence with editorial credibility that stands on its own, independent of any single spokesperson. You’ll lead a small, ambitious team, owning everything from strategy through to hands‑on execution. This is a role for someone who can think big across markets but is equally happy rolling up their sleeves to get things done. We’re open to London‑based candidates, with regular travel to our Manchester HQ.
What You’ll Own
- Global PR strategy across UK, US, Middle East and Europe
- Brand narrative — how REFY shows up in media and culture
- Founder Strategy - how we position Jess and Jenna in relation to REFY whilst they develop their own voices as separate to the CEO and leadership team spokespersons
- Earned media and press office — always‑on visibility and product launch PR
- Influencer community — identifying and building authentic relationships with creators, then handing over to Partnerships for campaign delivery
- Press events and brand activations globally
- PR agencies across all markets
- Budget, reporting and performance (share of voice, EMV, reach, sentiment)
- Crisis communications and reputation management
- Leading and developing the PR team of three
KEY RESPONSIBILITIES
Strategy & Brand Building
- Develop and lead REFY's global PR strategy, adapting by market while keeping a consistent brand voice
- Build earned media authority that protects the brand independently of any single spokesperson
- Spot cultural white space and the moments where REFY can credibly show up
- Act as senior communications adviser to the Head of Brand on messaging, reputation and market sensitivities
Global Market Execution
- Lead PR across the UK, US, Middle East and Europe with a hands‑on understanding of each market
- Plan and deliver global product launches with consistent story and local relevance
- Build and maintain strong relationships with key media across print, digital, broadcast and emerging platforms
- Manage PR agencies across territories — clear briefs, strong alignment, delivery against KPIs
Influencer & Community Relations
- Lead REFY's influencer community strategy, identifying and cultivating the right voices across markets
- Build an authentic network of advocates that grows organically and reflects REFY's aesthetic and values
- Own the initial relationship‑building and onboarding of new creators, then hand over to Partnerships for campaign execution
- Work closely with the Partnerships Manager to ensure a seamless transition with no duplication
Press, Events & Activations
- Plan and deliver press events and brand activations that are strategically timed and generate meaningful coverage
- Lead all product launch PR end‑to‑end, from media strategy through to post‑launch reporting
- Manage the press office, gifting programme and media seeding to keep visibility consistent between launches
- Work with Brand and Social to ensure PR is integrated into wider campaign planning
Performance, Reporting & Team Leadership
- Set KPIs and report to leadership on share of voice, EMV, coverage quality and sentiment
- Own the PR budget — forecast, track and ensure spend delivers measurable impact
- Lead, manage and develop the PR team, creating a high‑performance environment with clear goals
- Champion PR's contribution to commercial growth within the wider business
SKILLS, KNOWLEDGE AND EXPERIENCE
- Senior PR experience in beauty, lifestyle or premium consumer, with a track record of building brand credibility through earned media
- Hands‑on experience leading PR across the UK, US, Middle East and Europe — you've executed in these markets, not just overseen them
- Strong, genuine media and talent relationships across priority markets
- A clear point of view on influencer community building — what makes a real advocate versus a placement
- Ability to move between strategy and execution without dropping quality in either
- Commercial instincts — you can connect PR activity to brand and business outcomes
- Confident managing agencies, briefing sharply and holding them to account
- Crisis communications experience — calm, decisive, solutions‑focused
- Excellent storytelling and writing, with an instinct for what travels across markets
- Comfortable with performance data (EMV, SOV, reach, sentiment)
- A leadership style that gets the best from a small, driven team (team of 2 direct reports)
OUR PERKS
- 25+ Days Holiday: Start with 25, earn one for every year’s service (up to 5)
- Extra Holidays: Option to buy up to 5 additional days.
- Sabbatical Leave: Take up to 3 months off after 4 years of service.
- Community First Day: A day to support a cause you love.
- Bonus Scheme: Rewards for your hard work and success.
- Family Leave: Enhanced support for new parents.
- EV Scheme: Drive electric with salary sacrifice options.
- Financial Coaching: Guidance to boost your money mindset.
- Flexible Religious Holidays: Flexibility to honour days that matter to you.
- Flexible Working: Flexi start and finish times with the option to work one day per week from home.
- REFY Product Perks: Annual allowance, exclusive discounts, and be the first to try new REFY products before any launches!
- Regular Social Events: Team‑Building days and seasonal parties.
- Career Growth: Tailored training and development opportunities.
- Vitality Health Insurance: Health coverage with added benefits.
Senior PR Manager in City of Westminster employer: Refybeauty
REFY is an exceptional employer that fosters a dynamic and inclusive work culture, offering a wealth of benefits including flexible working arrangements, generous holiday allowances, and tailored career growth opportunities. Located in London with regular travel to our Manchester HQ, employees enjoy a vibrant environment that encourages creativity and collaboration, while also providing unique perks such as exclusive product discounts and health insurance. Join us to lead impactful PR strategies across global markets and be part of a passionate team dedicated to building a credible brand presence.
StudySmarter Expert Advice🤫
We think this is how you could land Senior PR Manager in City of Westminster
✨Tip Number 1
Network like a pro! Get out there and connect with people in the PR industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best PR campaigns and media coverage. This is your chance to shine and demonstrate how you can elevate a brand's presence, just like REFY aims to do.
✨Tip Number 3
Prepare for interviews by researching the company and its current PR strategies. Be ready to discuss how you can contribute to their goals and bring fresh ideas to the table. We want to see your passion for the brand!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the REFY team. Don’t miss out on this opportunity!
We think you need these skills to ace Senior PR Manager in City of Westminster
Some tips for your application 🫡
Show Your Passion for PR:When you're writing your application, let your enthusiasm for PR shine through! We want to see how you can bring your unique flair to REFY's brand narrative and media presence.
Tailor Your Experience:Make sure to highlight your relevant experience in beauty or lifestyle PR. We’re looking for someone who can connect the dots between strategy and execution, so share specific examples that showcase your skills!
Be Authentic:We value genuine relationships, especially in influencer community building. In your application, talk about how you've built authentic connections in the past and what makes a real advocate in your eyes.
Keep It Clear and Concise:While we love a good story, make sure your application is easy to read and straight to the point. Use clear language to convey your ideas and experiences, and don’t forget to apply through our website!
How to prepare for a job interview at Refybeauty
✨Know Your PR Strategy Inside Out
Before the interview, make sure you thoroughly understand REFY's current PR strategy and how it aligns with their brand narrative. Be ready to discuss how you would adapt this strategy for different markets, showcasing your global perspective and hands-on experience.
✨Showcase Your Media Relationships
Prepare examples of your strong media relationships across the UK, US, Middle East, and Europe. Highlight specific instances where these connections have led to successful campaigns or earned media coverage, demonstrating your ability to build credibility for a brand.
✨Demonstrate Crisis Communication Skills
Be prepared to discuss your experience with crisis communications. Share a specific example where you successfully managed a PR crisis, focusing on your calm, decisive approach and the solutions you implemented to protect the brand's reputation.
✨Engage with Influencer Community Insights
Have a clear point of view on influencer community building ready to share. Discuss what makes a genuine advocate versus a simple placement, and be prepared to suggest strategies for cultivating authentic relationships that align with REFY's aesthetic and values.
