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- Tasks: Lead and inspire teams while driving sales and brand excellence across retail locations.
- Company: Join a fast-growing retail brand with a dynamic and supportive culture.
- Benefits: Enjoy 25+ days holiday, flexible working, and exclusive product perks.
- Why this job: Shape the future of retail while making a real impact in a vibrant environment.
- Qualifications: Experience in retail management and a passion for people and brand experience.
- Other info: Great career growth opportunities and regular team-building events.
The predicted salary is between 36000 - 60000 ÂŁ per year.
With a rapidly expanding presence across physical retail, we are now looking for a high-potential Area Manager to help shape and scale our UK & Ireland field operation. This is a field-based leadership role suited to someone ready to step up into area management and grow with a developing retail function. You will be responsible for driving sales performance, people leadership, operational excellence and brand experience across both staffed and non-staffed partner doors. You will work closely with the Global Head of Retail Operations as part of a newly forming retail structure, helping to define what “best-in-class” looks like for REFY in physical retail. In this role, you’ll spend approximately four days per week visiting stores across the region, with one day per week working from home on administration, reporting, planning and trade. You’ll travel weekly between doors, including occasional overnight stays where required.
KEY RESPONSIBILITIES
- PEOPLE LEADERSHIP
- Lead, coach and support the REFY Business Managers across UK & Ireland
- Conduct regular 1:1s, performance reviews and development planning
- Support rota management, absence, holiday and payroll processes
- Act as first-line support on HR matters, escalating when required
- Build a high-performance, positive and commercially driven culture in stores
- SALES, TRADE & PERFORMANCE
- Own sales performance across all doors
- Run weekly trade calls with Business Managers
- Produce and own weekly and monthly sales & trade reports
- Identify opportunities to drive growth, conversion and ATV
- Proactively develop and implement incentives, competitions and localised trade plans
- Take full ownership for performance recovery where doors under-trade
- BRAND, EXPERIENCE & STANDARDS
- Be a visible brand leader in stores, ensuring REFY shows up consistently and powerfully
- Own the end-to-end in-store experience across all doors, ensuring excellence in VM, tester and stock presentation, counter appearance, team grooming, and brand standards.
- Work closely with Education & Product teams to ensure training, product knowledge and service are world-class
- Protect and elevate the REFY brand reputation in every partner door
- RETAIL PARTNER & STAKEHOLDER MANAGEMENT
- Build and maintain strong relationships with our Retail partners and act as the day-to-day REFY contact for in-store managers and regional stakeholders.
- Ensure REFY is always well supported, commercially visible and treated as a priority brand.
- OPERATIONS & STOCK
- Oversee stock management, launches, deliveries and stock integrity
- Ensure compliance with REFY and retailer processes
- Support new door openings, refits and promotional periods
- Work closely with head office on forecasting, availability and sell-through.
SKILLS, KNOWLEDGE AND EXPERIENCE
- This role is ideal for someone who is currently a Business Manager, Regional Manager or Senior Counter Manager ready to step up
- Ambitious, energetic and wants to grow with a fast-scaling brand
- Thrives in a hands-on, fast-paced, founder-led environment
- Excited by building something rather than inheriting a finished structure
- Commercially minded but also deeply passionate about people, brand and customer experience
OUR BENEFITS PACKAGE
- 25+ Days Holiday: Start with 25, earn one for every year's service (up to 5)
- Extra Holidays: Option to buy up to 5 additional days.
- Community First Day: A day to support a cause you love.
- Bonus Scheme: Rewards for your hard work and success.
- Family Leave: Enhanced support for new parents.
- EV Scheme: Drive electric with salary sacrifice options.
- Financial Coaching: Guidance to boost your money mindset.
- Flexible Religious Holidays: Flexibility to honour days that matter to you.
- Flexible Working: Flexi start and finish times with the option to work one day per week from home.
- REFY Product Perks: Annual allowance + exclusive discounts.
- Regular Social Events: Team-Building days and seasonal parties.
- Career Growth: Tailored training and development opportunities.
- Vitality Health Insurance: Health coverage with added benefits.
Area Manager in City of Westminster employer: Refybeauty
Contact Detail:
Refybeauty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Manager in City of Westminster
✨Tip Number 1
Network like a pro! Get out there and connect with people in the retail industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on an Area Manager role!
✨Tip Number 2
Prepare for those interviews by knowing your stuff! Research the company, understand their brand values, and be ready to discuss how you can drive sales performance and enhance the customer experience. Show them you’re the perfect fit for their team!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family to get comfortable talking about your leadership style and how you’ve driven results in previous roles. Confidence is key when stepping into an Area Manager position.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and eager to join our growing team at REFY!
We think you need these skills to ace Area Manager in City of Westminster
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Area Manager role. Highlight your leadership experience, sales performance, and any relevant retail management roles you've held. We want to see how you can drive growth and lead teams!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the REFY brand and how your background makes you the perfect fit for this role. Be sure to mention specific examples of your achievements in retail management.
Showcase Your People Skills: As an Area Manager, people leadership is key. In your application, share examples of how you've successfully led teams, conducted performance reviews, or built a positive culture in your previous roles. We love to see candidates who are passionate about developing others!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of success. It’s super easy and ensures your application gets to the right people. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Refybeauty
✨Know Your Numbers
As an Area Manager, you'll be responsible for driving sales performance. Brush up on key metrics like sales growth, conversion rates, and average transaction value (ATV). Be ready to discuss how you've used data to drive performance in your previous roles.
✨Showcase Your Leadership Style
People leadership is crucial in this role. Prepare examples of how you've led teams, conducted performance reviews, and built a positive culture. Think about specific challenges you've faced and how you supported your team through them.
✨Understand the Brand
Familiarise yourself with REFY's brand values and customer experience. Be prepared to discuss how you would ensure brand consistency across all partner doors and elevate the brand reputation in-store. Show your passion for the brand!
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think about how you would handle under-performing stores or manage stock integrity during busy periods. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
