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For Companies At a Glance
- Tasks: Lead and inspire teams while driving sales and brand excellence across retail locations.
- Company: Join a fast-scaling beauty brand with a vibrant culture.
- Benefits: Enjoy 25+ days holiday, flexible working, and exclusive product perks.
- Why this job: Shape the future of retail with a dynamic team and make a real impact.
- Qualifications: Experience in retail management and a passion for people and brands.
- Other info: Great career growth opportunities and regular social events await you!
The predicted salary is between 36000 - 60000 £ per year.
With a rapidly expanding presence across physical retail, we are now looking for a high-potential Area Manager to help shape and scale our UK & Ireland field operation. This is a field-based leadership role suited to someone ready to step up into area management and grow with a developing retail function. You will be responsible for driving sales performance, people leadership, operational excellence and brand experience across both staffed and non-staffed partner doors. You will work closely with the Global Head of Retail Operations as part of a newly forming retail structure, helping to define what “best-in-class” looks like for REFY in physical retail. In this role, you’ll spend approximately four days per week visiting stores across the region, with one day per week working from home on administration, reporting, planning and trade. You’ll travel weekly between doors, including occasional overnight stays where required.
KEY RESPONSIBILITIES
- PEOPLE LEADERSHIP
- Lead, coach and support the REFY Business Managers across UK & Ireland
- Conduct regular 1:1s, performance reviews and development planning
- Support rota management, absence, holiday and payroll processes
- Act as first-line support on HR matters, escalating when required
- Build a high-performance, positive and commercially driven culture in stores
- SALES, TRADE & PERFORMANCE
- Own sales performance across all doors
- Run weekly trade calls with Business Managers
- Produce and own weekly and monthly sales & trade reports
- Identify opportunities to drive growth, conversion and ATV
- Proactively develop and implement incentives, competitions and localised trade plans
- Take full ownership for performance recovery where doors under-trade
- BRAND, EXPERIENCE & STANDARDS
- Be a visible brand leader in stores, ensuring REFY shows up consistently and powerfully
- Own the end-to-end in-store experience across all doors, ensuring excellence in VM, tester and stock presentation, counter appearance, team grooming, and brand standards.
- Work closely with Education & Product teams to ensure training, product knowledge and service are world-class
- Protect and elevate the REFY brand reputation in every partner door
- RETAIL PARTNER & STAKEHOLDER MANAGEMENT
- Build and maintain strong relationships with our Retail partners and act as the day-to-day REFY contract for in-store managers and regional stakeholders.
- Ensure REFY is always well supported, commercially visible and treated as a priority brand.
- OPERATIONS & STOCK
- Oversee stock management, launches, deliveries and stock integrity
- Ensure compliance with REFY and retailer processes
- Support new door openings, refits and promotional periods
- Work closely with head office on forecasting, availability and sell-through.
SKILLS, KNOWLEDGE AND EXPERIENCE
- This role is ideal for someone who is currently a Business Manager, Regional Manager or Senior Counter Manager ready to step up
- Ambitious, energetic and wants to grow with a fast-scaling brand
- Thrives in a hands-on, fast-paced, founder-led environment
- Excited by building something rather than inheriting a finished structure
- Commercially minded but also deeply passionate about people, brand and customer experience
OUR BENEFITS PACKAGE
- 25+ Days Holiday: Start with 25, earn one for every year's service (up to 5)
- Extra Holidays: Option to buy up to 5 additional days.
- Community First Day: A day to support a cause you love.
- Bonus Scheme: Rewards for your hard work and success.
- Family Leave: Enhanced support for new parents.
- EV Scheme: Drive electric with salary sacrifice options.
- Financial Coaching: Guidance to boost your money mindset.
- Flexible Religious Holidays: Flexibility to honour days that matter to you.
- Flexible Working: Flexi start and finish times with the option to work one day per week from home.
- REFY Product Perks: Annual allowance + exclusive discounts.
- Regular Social Events: Team-Building days and seasonal parties.
- Career Growth: Tailored training and development opportunities.
- Vitality Health Insurance: Health coverage with added benefits.
Area Manager employer: Refybeauty
Contact Detail:
Refybeauty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Manager
✨Tip Number 1
Network like a pro! Reach out to current or former employees in similar roles on LinkedIn. A friendly chat can give you insider info and might even lead to a referral.
✨Tip Number 2
Prepare for the interview by researching the company culture and values. We want to see how you align with our mission, so think about examples from your past that showcase your leadership and sales skills.
✨Tip Number 3
Show us your passion for retail! During interviews, share your ideas on driving sales and enhancing customer experience. We love candidates who are excited about building something great with us.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Area Manager
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about joining our team and making a difference in the retail space.
Tailor Your CV: Make sure to customise your CV to highlight relevant experience that aligns with the Area Manager role. We love seeing how your past roles have prepared you for this opportunity!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to read and understand.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role.
How to prepare for a job interview at Refybeauty
✨Know Your Numbers
As an Area Manager, you'll need to drive sales performance. Brush up on key metrics like sales growth, conversion rates, and average transaction value (ATV). Be ready to discuss how you've used data to improve performance in your previous roles.
✨Showcase Your Leadership Style
This role is all about people leadership. Prepare examples of how you've led teams, conducted performance reviews, and built a positive culture. Think about specific challenges you've faced and how you overcame them while supporting your team.
✨Understand the Brand
Familiarise yourself with REFY's brand values and customer experience. Be prepared to discuss how you would ensure brand consistency across all partner doors and elevate the brand reputation. Show your passion for the brand and its products!
✨Plan for the Field
Since this is a field-based role, think about how you would manage your time effectively between store visits and administrative tasks. Have a strategy in mind for how you'd balance these responsibilities and ensure operational excellence across all locations.
