Senior Ecommerce Manager in Manchester

We are simplifying beauty. We’re committed to creating products and a community that inspire you to be your most confident self.

You’ll be part of a team that leads with authenticity and is empowered to shape the way we operate, creating an environment that reflects our shared values and aspirations.

We’re always vegan, cruelty and fragrance free and proud to be Leaping Bunny certified. Join us on an exciting journey to cut through an overwhelming market and create products and world-first formulas, that give our customers what they need and want simplified.

Acknowledged by The Sunday Times Best Places to Work 2024.

THE ROLE

We’re looking for an experienced, commercially minded Senior E-commerce Manager to lead and scale REFY’s global direct-to-consumer business. Owning full accountability for the DTC P&L, this role will define and deliver our Shopify-led e-commerce and omni-channel strategy, with a clear focus on international growth, trading performance and best-in-class customer experience.

You’ll be responsible for the end-to-end performance of REFY’s online stores across multiple regions, overseeing trading, merchandising, on-site education, content and technical delivery to drive revenue, margin and profitability. Working closely with cross-functional teams and external partners, you’ll ensure our DTC ecosystem is scalable, insight-led and continuously optimised.

This is a senior, hands-on role suited to someone who blends strong commercial and analytical thinking with deep Shopify expertise, thrives in a fast-paced scale-up environment, and is passionate about building seamless, inspiring online journeys that convert, retain and grow REFY’s global community.

KEY RESPONSIBILITIES

• Owning full accountability for the DTC P&L, including forecasting, budgeting, trading performance and delivering revenue, margin and profitability targets.
• Developing and implementing the overall DTC and omni-channel e-commerce strategy (Shopify-led) to drive sales and elevate the customer experience, with a clear focus on international growth.
• Managing and optimising REFY’s online stores, ensuring product availability, accurate product information, pricing integrity, and an intuitive user interface across all devices.
• Overseeing the end-to-end trading and merchandising calendar, collaborating with cross-functional teams to execute online marketing campaigns, promotions, and product launches across our websites.
• Monitoring and analysing website performance on Shopify (traffic, conversion rate, AOV, retention and customer behaviour) to identify areas for growth and implement strategies for continuous improvement.
• Improving AOV through a structured programme of mechanics, including enhanced on-site education, product bundling, upsell/cross selling and offer architecture, supported by robust testing and reporting.
• Growing and elevating our on-site education to support discovery and conversion, shaping best-in-class PDPs, routines/how-to content, FAQs, shade/product finders and UGC that remove barriers to purchase.
• Taking a proactive, SEO-led approach to developing content to drive organic traffic to the website, partnering with relevant teams to build and optimise landing pages and evergreen educational content.
• Identifying, implementing and optimising key integrations and applications to improve the transfer of information across the business, with core systems centred on Shopify, Klaviyo and NetSuite.
• Building an omni-channel view of performance by leveraging data and insights from third-party retailers/marketplaces (e.g., sell-out/sell-through performance and customer feedback) to complement DTC reporting and inform forecasting, trading and content priorities.
• Overseeing the development and maintenance of our three regional Shopify e-commerce stores, ensuring their scalability, security, and stability.
• Managing relationships with external vendors, including developers, agencies, app partners, payment gateways, logistics providers, and web developers to deliver at pace and to a high standard.
• Keeping up to date with industry trends, emerging technologies, and best practices in DTC and omni-channel e-commerce on the Shopify platform to drive innovation and stay ahead of competitors.

Skills, Knowledge And Experience

• Proven track record of owning and growing a DTC e-commerce business with full P&L accountability, delivering against sales, margin and profitability targets.
• Demonstrable experience growing and developing international e-commerce performance, including launching and scaling in new markets (localisation, payments, shipping, tax/duties and regional trading).
• Strong omni-channel e-commerce expertise, with the ability to utilise data from third-party retailers to complement overall online sales performance and inform commercial decision-making.
• Strong technical expertise in Shopify (ideally Shopify Plus), including store setup, theme customisation, app integration, and backend administration.
• Proficient in using Shopify and Klaviyo to drive customer acquisition, conversion and retention, with hands-on experience building and optimising lifecycle flows, segmentation and testing.
• Experience integrating Shopify with ERP systems (NetSuite), with a strong understanding of data integrity across products, inventory, orders and financial reporting.
• Highly analytical and commercially minded, confident using data to optimise key KPIs (conversion rate, AOV, CAC, LTV, repeat rate) and translating insights into clear actions.
• Strong content, merchandising and customer journey instincts, with proven success elevating on-site education and SEO-led content to drive organic traffic and improve conversion.
• Strong project management skills, with the ability to prioritise tasks, meet deadlines, and handle multiple projects simultaneously in a fast-paced scale-up environment.
• Excellent leadership and communication skills, with the ability to collaborate effectively with cross-functional teams and senior stakeholders, and manage external partners confidently.
• A passion for beauty and a strong understanding of the customer, trends and how consumers shop across DTC and retail.
• A proactive, energetic and ideas-led mindset, constantly seeking new opportunities and strategies to grow REFY’s e-commerce presence.

OUR BENEFITS PACKAGE

• 25+ Days Holiday: Start with 25, earn one for every year\\\’s service (up to 5)
• Extra Holidays: Option to buy up to 5 additional days.
• Sabbatical Leave: Take up to 3 months off after 4 years of service.
• Community First Day: A day to support a cause you love.
• Bonus Scheme: Rewards for your hard work and success.
• Family Leave: Enhanced support for new parents.
• EV Scheme: Drive electric with salary sacrifice options.
• Financial Coaching: Guidance to boost your money mindset.
• Flexible Religious Holidays: Flexibility to honour days that matter to you.
• Flexible Working: Flexi start and finish times with the option to work one day per week from home.
• REFY Product Perks: Annual allowance, exclusive discounts, and be the first to try new REFY products before any launches!
• Regular Social Events: Team-Building days and seasonal parties.
• Career Growth: Tailored training and development opportunities.
• Vitality Health Insurance: Health coverage with added benefits.

WHAT MAKES US \’REFY\’

Aspirational Yet Understated: We are an aspirational brand and workforce that pushes boundaries and disrupts the market in an understated way.

Community First: We prioritise community and collaboration.

Lead Don\’t Follow: We champion innovation and initiative, creating an environment where people are empowered to lead and bring ideas to the table.

Live. Laugh. Love: We believe in fostering a positive and enjoyable work environment, promoting a healthy work-life balance and encouraging laughter and love along the way.

Your Most Confident Self: We believe in empowering our team members to bring their most confident and authentic selves to work.

REFY are committed to fostering a workplace culture that embraces diversity and promotes inclusion. We are committed to providing equal opportunities for all employees, workers and job applicants regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability or age, or pregnancy. Our goal is to create an environment where everyone feels confident and empowered to lead with their ideas and contribute a unique perspective.