Assistant Business Manager in Birmingham

We are simplifying beauty. We’re committed to creating products and a community that inspire you to be your most confident self. You’ll be part of a team that leads with authenticity and is empowered to shape the way we operate, creating an environment that reflects our shared values and aspirations. We’re always vegan, cruelty and fragrance free and proud to be Leaping Bunny certified. Join us on an exciting journey to cut through an overwhelming market and create products and world‑first formulas, that give our customers what they need and want simplified. Acknowledged by The Sunday Times Best Places to Work 2024.

REFY are seeking an Assistant Business Manager to join our team within Selfridges, Birmingham. In this role, the Assistant Business Manager will be at the forefront of bringing the REFY brand to life for our customers and employees. You will support the achievement of sales objectives, the excellence of our customer service and the implementation of the strategy set by Management, ensuring the highest standards across every touch point of the customer journey. You will support the management, training and development of your team and put the customer relationship and experience at the heart of all your actions. This position requires flexibility and a keen interest in luxury beauty retail.

KEY RESPONSIBILITIES

• Operational Leadership: Support the Business Manager in overseeing daily store operations to deliver a seamless, exceptional customer experience that reflects REFY’s brand values. Ensure all retail standards, processes, and brand guidelines are consistently upheld to drive operational efficiency and brand consistency. Utilise sales data and customer feedback to help inform decisions that enhance store performance and the customer journey. Maintain strong working relationships with internal teams, store management, and external retail partners to support the success of the counter.
• Sales and Performance Management: Actively contribute to driving sales growth by supporting the execution of key initiatives that meet and exceed KPIs and sales targets. Support the Business Manager in setting daily and weekly sales goals and inspiring the team to achieve them. Help monitor inventory levels, stock rotation, and product availability in collaboration with stock teams to ensure the counter is always well merchandised.
• Customer Engagement and Experience: Create a warm, welcoming, and engaging atmosphere on counter that brings the REFY brand to life and makes every customer feel part of the community. Support the planning and delivery of in‑store events and promotions to drive traffic and elevate the customer experience. Proactively handle customer queries and feedback, ensuring all interactions are resolved professionally and in line with REFY’s service standards.
• Team Development and Coaching: Support with onboarding, training, and mentoring team members, embedding REFY’s core values and tone of voice in daily activity. Help foster a supportive, inclusive, and positive team culture that encourages open communication and collaboration. Assist in delivering regular performance feedback and coaching moments to support development and growth across the team.

SKILLS, KNOWLEDGE AND EXPERIENCE

• 1+ years experience in a management role in the retail industry
• Experience of managing a team
• Proven ability to coach and develop a team
• Strong organizational and time management skills
• Experience in inventory management and visual merchandising
• Ability to work in a fast‑paced, customer‑focused environment
• Flexible schedule and available to work weekends
• Ability to interact with all levels of management, work collaboratively and build positive, effective business partnerships

BENEFITS

• 31 Days Holiday
• Community First Day: A day to support a cause you love.
• Commission & Bonus Scheme: Rewards for your hard work and success.
• Family Leave: Enhanced support for new parents.
• REFY Product Perks: Annual allowance + exclusive discounts.
• Social Events: Team‑Building days and seasonal celebrations.
• Career Growth: Tailored training and development opportunities.
• Vitality Health Insurance: Health coverage with added benefits.

WHAT MAKES US 'REFY'

• Aspirational Yet Understated: We are an aspirational brand and workforce that pushes boundaries and disrupts the market in an understated way.
• Community First: We prioritise community and collaboration.
• Lead Don’t Follow: We champion innovation and initiative, creating an environment where people are empowered to lead and bring ideas to the table.
• Live. Laugh. Love: We believe in fostering a positive and enjoyable work environment, promoting a healthy work‑life balance and encouraging laughter and love along the way.
• Your Most Confident Self: We believe in empowering our team members to bring their most confident and authentic selves to work.

REFY are committed to fostering a workplace culture that embraces diversity and promotes inclusion. We are committed to providing equal opportunities for all employees, workers and job applicants regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability or age, or pregnancy. Our goal is to create an environment where everyone feels confident and empowered to lead with their ideas and contribute a unique perspective.