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- Tasks: Generate new business opportunities and build relationships with event organisers.
- Company: Leading provider of event registration services with a stellar reputation.
- Benefits: Up to £32,000 salary, commission, training, and health cover.
- Why this job: Join a dynamic team and make events smarter while earning uncapped commission.
- Qualifications: B2B sales experience and strong communication skills required.
- Other info: Exciting growth opportunities in a supportive environment.
The predicted salary is between 28800 - 38400 £ per year.
Location: Tamworth, Staffordshire
Salary: Up to £32,000 + Commission
Type: Full-time, Permanent
Do you have a passion for building relationships and delivering smart solutions that make events run smoother and smarter? Reference Technology Ltd is a leading provider of event registration services and solutions, working with some of the most exciting event organisers across the UK and beyond. From trade shows to conferences, we help deliver seamless attendee registration, badging, and onsite experiences.
We’re looking for a New Business Sales Executive to join our growing commercial team. If you’re confident, tech-savvy, and thrive in a consultative sales environment, we want to hear from you.
What You’ll Be Doing:
- Proactively generating and managing new business opportunities with event organisers, associations and agencies via phone, inbound email, LinkedIn and other relevant social media channels
- Building and managing your own pipeline of new business prospects
- Conducting discovery calls to understand client registration needs and event goals
- Demonstrating our registration and badging technology both online and in person, showcasing how it solves real event challenges
- Preparing tailored proposals, quotations, and presentations
- Managing deals from first contact through to contract signing
- Collaborating across the business with internal teams and Customer Success Managers to support project delivery and client onboarding
- Attending industry events and trade shows to generate leads and raise brand awareness
- Hitting monthly and quarterly revenue targets
You’ll Need:
- Previous B2B sales experience (preferably in events, SaaS, or service-based sales)
- Strong communication and rapport-building skills
- Confidence presenting to a variety of stakeholders (marketing teams, event managers, C-suite), both online and in person
- A consultative sales mindset – you ask good questions and listen before selling
- A proactive, self-motivated approach to winning new business
- Familiarity with CRMs (we use OpenCRM) and digital sales tools (e.g. Zoom, Teams)
- Excellent organisation and time management
- A full UK driving licence and willingness to travel occasionally for client meetings or events
Why Join Us?
- Be part of a growing company with an excellent reputation in the events industry
- Commission structure with no cap – the more you sell, the more you earn
- Opportunities for growth and progression
- Supportive team environment with regular training and development
- Pension & Health Cover
Interested? Send your CV and a short cover letter to jobs@reftech.com telling us why you’re the perfect fit.
New Business Sales Executive – Event Technology & Registration in Tamworth employer: RefTech
Contact Detail:
RefTech Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land New Business Sales Executive – Event Technology & Registration in Tamworth
✨Tip Number 1
Get to know the company inside out! Research Reference Technology Ltd and understand their event solutions. This will help you tailor your pitch and show them you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Attend industry events and trade shows where you can meet potential clients and showcase your personality. Building relationships is key in sales, so don’t be shy!
✨Tip Number 3
Practice your demo skills! Whether online or in person, being able to demonstrate how the registration technology solves real problems is crucial. Make sure you can highlight the benefits clearly.
✨Tip Number 4
Follow up! After meetings or calls, send a quick message thanking them for their time and reiterating your interest. It shows professionalism and keeps you on their radar.
We think you need these skills to ace New Business Sales Executive – Event Technology & Registration in Tamworth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the New Business Sales Executive role. Highlight your B2B sales experience and any relevant skills that match the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for event technology and your consultative sales approach. Let us know why you're excited about this opportunity and how you can help us grow.
Showcase Your Tech Savviness: Since we're in the event tech space, it's important to demonstrate your familiarity with digital tools and CRMs. Mention any specific software you've used and how it helped you in your previous roles. We love tech-savvy candidates!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. We can't wait to hear from you!
How to prepare for a job interview at RefTech
✨Know Your Stuff
Before the interview, make sure you understand Reference Technology Ltd's services and how they fit into the event industry. Familiarise yourself with their registration and badging technology so you can discuss how it solves real challenges for clients.
✨Showcase Your Sales Skills
Prepare to demonstrate your B2B sales experience by sharing specific examples of how you've successfully generated leads and closed deals in the past. Highlight your consultative sales approach and how you build relationships with clients.
✨Practice Your Pitch
Since you'll be presenting to various stakeholders, practice your pitch for the technology you'll be showcasing. Tailor your presentation to address potential client needs and be ready to answer questions about how your solutions can enhance their events.
✨Ask Insightful Questions
During the interview, don't hesitate to ask questions that show your interest in the role and the company. Inquire about their current challenges in the event space or how they envision the future of event technology, demonstrating your proactive mindset.
