At a Glance
- Tasks: Lead brand strategies and drive growth for iconic soft drink brands.
- Company: Join Refresco, the world's largest independent soft drinks manufacturer.
- Benefits: Enjoy private healthcare, annual bonuses, hybrid working, and 28+ days of leave.
- Other info: Collaborative culture with opportunities for career growth and development.
- Why this job: Make a real impact on beloved brands in a dynamic FMCG environment.
- Qualifications: Strong FMCG experience and exceptional analytical skills required.
The predicted salary is between 60000 - 75000 € per year.
Join Refresco, the world’s largest independent soft drinks manufacturer, and play a pivotal role in shaping the future of iconic brands like Old Jamaica and Ting. This is a high‑impact brand leadership opportunity where you’ll drive long‑term strategy, lead cross‑functional initiatives, and bring new products to life in a fast‑paced FMCG environment. You’ll work closely with senior stakeholders, influence key decisions, and see your ideas translate directly into commercial results. If you’re an analytically minded FMCG marketer with a passion for brand growth and the soft drinks category, this is your chance to make a real mark within a dynamic, market‑leading business.
About the role
As the Senior Commercial Manager for Beliv, you will be responsible for developing and executing brand strategies that drive growth, increase market share, and elevate our brands to new levels of success. You will play a critical role in shaping the future of our brands, working collaboratively with cross-functional teams, and ensuring our brands remain competitive and relevant in the market.
Key Responsibilities of the Senior Commercial Brand Manager
- Develop and execute long‑term brand strategies and annual plans in partnership with the Head of Marketing, ensuring alignment with Refresco UK’s overall brand direction.
- Use consumer, customer, and category insights to guide brand decisions, identify NPD opportunities, and drive profitable growth across all channels.
- Lead brand planning, pricing, promotional activity, and trade marketing initiatives, collaborating closely with Trade Marketing, Shopper Marketing, Finance, and Commercial teams.
- Manage forecasting, product mix, packaging, and stock to maintain profitability, minimise obsolescence, and support accurate demand planning.
- Monitor brand performance, control marketing budgets, and deliver compelling consumer and trade communications through agencies and internal teams.
- Prepare and deliver presentations, maintain best‑practice processes, and uphold all company policies relating to safety, hygiene, and good housekeeping.
About you
The ideal candidate will have strong FMCG experience, ideally within the soft drinks sector. They will demonstrate exceptional analytical capability, outstanding communication and presentation skills, and the confidence to engage effectively with senior stakeholders both inside and outside the organisation. Success in this role requires the ability to listen, influence, and build alignment across teams, while managing multiple priorities with clarity and focus. Experience in category and customer management is preferred, along with the ability to draw meaningful insights from diverse data sources to drive informed, strategic decision‑making.
If you fit this profile and are excited by this opportunity, we would be delighted to hear from you!
About Refresco:
Refresco is the global independent beverage solutions provider for Global, National and Emerging brands, and retailers with production in Europe, North America, and Australia. Refresco offers an extensive range of product and packaging combinations from juices to carbonated soft drinks and mineral waters in carton, PET, Aseptic PET, cans, and glass. Refresco continuously searches for new and alternative ways to improve the quality of its products and packaging combinations in line with consumer and customer demand, environmental responsibilities, and market demand. Refresco is headquartered in Rotterdam, the Netherlands and has more than 13,500 employees.
Our drinks on every table. That's the Refresco vision. We’re a global business and currently produce 12 billion litres of soft drinks from 64 manufacturing plants in 12 countries and we’re only just getting started. We’re the proud owners of six drinks manufacturing sites within the UK. Our UK business provides a great place to work for over 1,800 employees, who produce private label soft drinks and fruit juices for all the leading retailers. Whether it’s packed in cartons, bottles or cans, we ensure that our products are made to the highest quality standards. Our products get where they need to be when they need to get there to meet the needs of our high-profile customers. Refresco believes that equal opportunity for all is fundamental to our company's values and all our applicants can expect fairness and transparency in our recruitment process.
Senior Commercial Brand Manager in Kegworth employer: Refresco
Refresco is an exceptional employer, offering a dynamic work environment in Kegworth where creativity and strategic thinking thrive. With a strong focus on employee wellbeing, the company provides comprehensive benefits including private healthcare, generous annual leave, and opportunities for personal growth within a market-leading FMCG sector. Join us to be part of a collaborative culture that values innovation and rewards your contributions to iconic brands like Old Jamaica and Ting.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Commercial Brand Manager in Kegworth
✨Tip Number 1
Network like a pro! Reach out to people in the FMCG sector, especially those who work at Refresco or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by diving deep into Refresco's brands and recent initiatives. Show us you know your stuff and can bring fresh ideas to the table. We love candidates who are passionate about our products!
✨Tip Number 3
Practice your presentation skills! As a Senior Commercial Brand Manager, you'll need to communicate effectively with senior stakeholders. Nail your pitch and demonstrate how your ideas can drive brand growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you're serious about joining the Refresco team.
We think you need these skills to ace Senior Commercial Brand Manager in Kegworth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Commercial Brand Manager role. Highlight your FMCG experience and any specific achievements in brand growth or strategy that align with what Refresco is looking for.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for the soft drinks category and how your analytical skills can drive brand success. Don’t forget to mention why you want to work at Refresco specifically!
Showcase Your Analytical Skills:Since this role requires strong analytical capabilities, be sure to include examples of how you've used data to make informed decisions in previous roles. This will show us that you can bring valuable insights to the table.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Refresco
✨Know Your Brands
Before the interview, dive deep into Refresco's portfolio, especially the brands like Old Jamaica and Ting. Understand their market positioning, recent campaigns, and consumer insights. This knowledge will help you demonstrate your passion for brand growth and show how you can contribute to their success.
✨Showcase Your Analytical Skills
As a Senior Commercial Brand Manager, you'll need to leverage data for decision-making. Prepare examples of how you've used consumer insights and analytics in past roles to drive brand strategies or product launches. Be ready to discuss specific metrics and outcomes to highlight your impact.
✨Engage with Stakeholders
Refresco values collaboration across teams. Think of instances where you've successfully influenced senior stakeholders or led cross-functional initiatives. Be prepared to share these stories, focusing on how you built alignment and drove results through effective communication.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities in real-world scenarios. Practice articulating your thought process for managing brand performance, pricing strategies, or promotional activities. Use the STAR method (Situation, Task, Action, Result) to structure your responses clearly and effectively.
