At a Glance
- Tasks: Lead brand strategy and drive growth for iconic soft drink brands.
- Company: Join Refresco, the world's largest independent soft drinks manufacturer.
- Benefits: Enjoy competitive salary, annual bonus, and enhanced pension contributions.
- Other info: Collaborative culture with excellent career growth opportunities.
- Why this job: Make a real impact in a dynamic FMCG environment with innovative brands.
- Qualifications: Strong FMCG experience and exceptional analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
Join Refresco, the world’s largest independent soft drinks manufacturer, and play a pivotal role in shaping the future of iconic brands like Old Jamaica and Ting. This is a high-impact brand leadership opportunity where you’ll drive long-term strategy, lead cross-functional initiatives, and bring new products to life in a fast-paced FMCG environment. You’ll work closely with senior stakeholders, influence key decisions, and see your ideas translate directly into commercial results.
As the Senior Commercial Manager for Beliv, you will be responsible for developing and executing brand strategies that drive growth, increase market share, and elevate our brands to a new level of success. You will play a critical role in shaping the future of our brands, working collaboratively with cross-functional teams, and ensuring our brands remain competitive and relevant in the market.
Key Responsibilities:- Develop and execute long-term brand strategies and annual plans in partnership with the Head of Marketing, ensuring alignment with Refresco UK’s overall brand direction.
- Use consumer, customer, and category insights to guide brand decisions, identify NPD opportunities, and drive profitable growth across all channels.
- Lead brand planning, pricing, promotional activity, and trade marketing initiatives, collaborating closely with Trade Marketing, Shopper Marketing, Finance, and Commercial teams.
- Manage forecasting, product mix, packaging, and stock to maintain profitability, minimise obsolescence, and support accurate demand planning.
- Monitor brand performance, control marketing budgets, and deliver compelling consumer and trade communications through agencies and internal teams.
- Prepare and deliver presentations, maintain best-practice processes, and uphold all company policies relating to safety, hygiene, and good housekeeping.
The ideal candidate will have strong FMCG experience, ideally within the soft drinks sector. They will demonstrate exceptional analytical capability, outstanding communication and presentation skills, and the confidence to engage effectively with senior stakeholders both inside and outside the organisation. Success in this role requires the ability to listen, influence, and build alignment across teams, while managing multiple priorities with clarity and focus. Experience in category and customer management is preferred, along with the ability to draw meaningful insights from diverse data sources to drive informed, strategic decision-making.
If you fit this profile and are excited by this opportunity, we would be delighted to hear from you!
Refresco believes that equal opportunity for all is fundamental to our company's values and all our applicants can expect fairness and transparency in our recruitment process.
Senior Brand Strategy Lead – FMCG Growth (Soft Drinks) in Kegworth employer: Refresco
At Refresco, the world’s largest independent soft drinks manufacturer, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. Located in Kegworth, our head office offers a range of benefits including an enhanced pension scheme, generous annual leave, and personal healthcare cover, ensuring our team members feel valued and supported. With ample opportunities for professional growth and a commitment to innovation, joining us as a Senior Brand Strategy Lead means making a significant impact on iconic brands while enjoying a rewarding work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Strategy Lead – FMCG Growth (Soft Drinks) in Kegworth
✨Tip Number 1
Network like a pro! Reach out to people in the FMCG sector, especially those who work at Refresco or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research Refresco’s brands and recent initiatives. Be ready to discuss how your experience aligns with their goals, especially in brand strategy and growth.
✨Tip Number 3
Showcase your analytical skills! Bring examples of how you've used data to drive brand decisions in the past. This will demonstrate your fit for the role and your ability to influence key stakeholders.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Senior Brand Strategy Lead – FMCG Growth (Soft Drinks) in Kegworth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Senior Brand Strategy Lead. Highlight your FMCG experience and any specific achievements in brand growth, as this will show us you understand what we're looking for.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're passionate about the soft drinks category and how your skills align with our needs. Use this space to showcase your personality and enthusiasm for the role!
Showcase Analytical Skills:Since we’re after someone with strong analytical capabilities, don’t forget to include examples of how you've used data to drive brand decisions in your previous roles. This will help us see your strategic thinking in action.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Refresco
✨Know Your Brands Inside Out
Before the interview, dive deep into Refresco's portfolio, especially the soft drinks brands like Old Jamaica and Ting. Understand their market positioning, recent campaigns, and consumer insights. This knowledge will help you demonstrate your passion for brand growth and show how you can contribute to their success.
✨Showcase Your Analytical Skills
As an analytically minded marketer, be prepared to discuss specific examples of how you've used data to drive brand decisions in the FMCG sector. Bring along case studies or metrics that highlight your ability to identify opportunities and influence strategy based on consumer insights.
✨Engage with Stakeholders
Since this role involves working closely with senior stakeholders, practice articulating your ideas clearly and confidently. Prepare to discuss how you've successfully influenced key decisions in previous roles, and think about how you can build alignment across teams at Refresco.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and ability to manage multiple priorities. Think through potential challenges in brand management and how you would approach them, particularly in a fast-paced FMCG environment. This will showcase your strategic thinking and readiness for the role.
