Overview
You will help develop and execute brand strategies for the designated beverage brands to meet annual volume, gross margin and EBITDA budgets while boosting awareness and commercial growth. You’ll collaborate with Commercial Brand Managers and cross-functional teams to run campaigns and trade events with consistent brand messaging. You’ll manage multi-channel campaigns, KPI/ROI tracking, and support launches and promotions within budget. This role sits in a dynamic marketing function with cross-brand exposure and a clear impact on business results. It offers a visible opportunity to shape brands people love and drive commercial performance.
Pay / Benefits
- annual bonus and pay reviews
- hybrid working
- early Friday finish
- 28 days leave + bank holidays (31 with extra)
- life assurance
- healthcare cover
Responsibilities
- Support Sales & Marketing by delivering integrated assistance across the full branded portfolio
- Manage branded communications to ensure consistency, clarity, and impact across internal and external channels
- Assist Brand Managers with annual planning, audits, idea generation, and creative agency coordination
- Execute multi channel campaigns including content creation, sample coordination, and sales team engagement
- Lead trade event delivery from planning through execution, including KPI, ROI, and engagement tracking
- Support launches & promotions while collaborating on budget allocation, pricing, promotions, and trade media spend
Key requirements
- marketing/commercial background
- excellent organisational and project management skills
- confident communication and presentation abilities
- high level of attention to detail
- ability to manage multiple priorities in a fast-paced environment
- proficiency with Microsoft Office and key tools, particularly PowerPoint and Excel
- experience using digital marketing platforms considered advantageous
- communication
- presentation
- attention to detail
- PowerPoint
- Excel
- Microsoft Office
Commercial Brand Executive in Kegworth employer: Refresco Group
Refresco is an excellent employer, offering a dynamic work environment in Kegworth where employees can thrive as part of a dedicated Supply Chain team. With a strong focus on employee well-being, the company provides generous benefits such as an annual bonus, early finishes on Fridays, and access to a comprehensive support service. Refresco fosters a culture of continuous improvement and professional growth, ensuring that every team member has the opportunity to contribute to operational excellence while enjoying a rewarding career.
