At a Glance
- Tasks: Lead brand strategies and drive growth for iconic soft drink brands.
- Company: Join Refresco, the world's largest independent soft drinks manufacturer.
- Benefits: Enjoy private healthcare, annual bonuses, hybrid working, and 28+ days of leave.
- Other info: Collaborative culture with opportunities for career growth and development.
- Why this job: Make a real impact in a dynamic FMCG environment with market-leading brands.
- Qualifications: FMCG experience, strong analytical skills, and excellent communication abilities required.
The predicted salary is between 60000 - 75000 € per year.
Join Refresco, the world's largest independent soft drinks manufacturer, and play a pivotal role in shaping the future of iconic brands like Old Jamaica and Ting. This is a high-impact brand leadership opportunity where you'll drive long-term strategy, lead cross-functional initiatives, and bring new products to life in a fast-paced FMCG environment. You'll work closely with senior stakeholders, influence key decisions, and see your ideas translate directly into commercial results.
If you're an analytically minded FMCG marketer with a passion for brand growth and the soft drinks category, this is your chance to make a real mark within a dynamic, market-leading business.
As the Senior Commercial Manager for Beliv, you will be responsible for developing and executing brand strategies that drive growth, increase market share, and elevate our brands to a new level of success. You will play a critical role in shaping the future of our brands, working collaboratively with cross-functional teams, and ensuring our brands remain competitive and relevant in the market.
Key Responsibilities:- Develop and execute long-term brand strategies and annual plans in partnership with the Head of Marketing, ensuring alignment with Refresco UK's overall brand direction.
- Use consumer, customer, and category insights to guide brand decisions, identify NPD opportunities, and drive profitable growth across all channels.
- Lead brand planning, pricing, promotional activity, and trade marketing initiatives, collaborating closely with Trade Marketing, Shopper Marketing, Finance, and Commercial teams.
- Manage forecasting, product mix, packaging, and stock to maintain profitability, minimise obsolescence, and support accurate demand planning.
- Monitor brand performance, control marketing budgets, and deliver compelling consumer and trade communications through agencies and internal teams.
- Prepare and deliver presentations, maintain best-practice processes, and uphold all company policies relating to safety, hygiene, and good housekeeping.
The ideal candidate will have strong FMCG experience, ideally within the soft drinks sector. They will demonstrate exceptional analytical capability, outstanding communication and presentation skills, and the confidence to engage effectively with senior stakeholders both inside and outside the organisation. Success in this role requires the ability to listen, influence, and build alignment across teams, while managing multiple priorities with clarity and focus. Experience in category and customer management is preferred, along with the ability to draw meaningful insights from diverse data sources to drive informed, strategic decision-making.
Refresco believes that equal opportunity for all is fundamental to our company's values and all our applicants can expect fairness and transparency in our recruitment process.
Senior Commercial Brand Manager employer: Refresco Drinks UK Limited
Refresco UK is an exceptional employer, offering a dynamic work environment where creativity and strategic thinking thrive. With a strong focus on employee wellbeing, the company provides comprehensive benefits including private healthcare, generous annual leave, and a supportive culture that encourages professional growth and collaboration. Located in Kegworth, employees enjoy a hybrid working model and a vibrant team atmosphere, making it an ideal place for those passionate about brand management in the fast-paced FMCG sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Commercial Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Refresco. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Prepare for interviews by researching Refresco’s brands and recent market trends. Show us you’re not just another candidate; demonstrate your passion for the soft drinks sector and how you can contribute to our growth.
✨Tip Number 3
Practice your pitch! Be ready to discuss your previous experiences and how they align with the Senior Commercial Brand Manager role. We want to hear how you’ve driven brand success in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in joining the Refresco family.
We think you need these skills to ace Senior Commercial Brand Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Commercial Brand Manager role. Highlight your FMCG experience and any relevant achievements that align with the job description. We want to see how you can drive brand growth!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for the soft drinks category and how your analytical skills can contribute to Refresco's success. Keep it engaging and personal, we love a good story!
Showcase Your Analytical Skills:Since this role requires strong analytical capabilities, make sure to include examples of how you've used data to drive decisions in previous roles. We’re looking for someone who can turn insights into action!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re serious about joining the Refresco team. We can’t wait to hear from you!
How to prepare for a job interview at Refresco Drinks UK Limited
✨Know Your Brands Inside Out
Before the interview, dive deep into Refresco's portfolio, especially the brands you'll be managing like Old Jamaica and Ting. Understand their market positioning, recent campaigns, and consumer insights. This will not only show your passion but also help you discuss how you can contribute to their growth.
✨Showcase Your Analytical Skills
As an analytically minded marketer, be prepared to discuss specific examples where you've used data to drive brand decisions. Bring along metrics or case studies that highlight your ability to identify opportunities and make informed decisions that led to successful outcomes.
✨Engage with Stakeholders
Refresco values collaboration, so think of instances where you've successfully influenced senior stakeholders. Prepare to share how you built alignment across teams and managed multiple priorities, as this will demonstrate your fit for the role and the company culture.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills in a fast-paced FMCG environment. Practice articulating your thought process on how you'd handle challenges related to brand strategy, pricing, or promotional activities, ensuring you align your answers with Refresco's goals.
