At a Glance
- Tasks: Lead brand strategies and drive growth for iconic soft drink brands.
- Company: Join Refresco, the world's largest independent soft drinks manufacturer.
- Benefits: Enjoy private healthcare, annual bonuses, hybrid working, and 28+ days of leave.
- Other info: Collaborative culture with opportunities for career growth and development.
- Why this job: Make a real impact in a dynamic FMCG environment with iconic brands.
- Qualifications: Strong FMCG experience and exceptional analytical and communication skills required.
The predicted salary is between 60000 - 75000 € per year.
Join Refresco, the world's largest independent soft drinks manufacturer, and play a pivotal role in shaping the future of iconic brands like Old Jamaica and Ting. This is a high-impact brand leadership opportunity where you'll drive long-term strategy, lead cross-functional initiatives, and bring new products to life in a fast-paced FMCG environment. You'll work closely with senior stakeholders, influence key decisions, and see your ideas translate directly into commercial results. If you're an analytically minded FMCG marketer with a passion for brand growth and the soft drinks category, this is your chance to make a real mark within a dynamic, market-leading business.
As the Senior Commercial Manager for Beliv, you will be responsible for developing and executing brand strategies that drive growth, increase market share, and elevate our brands to a new level of success. You will play a critical role in shaping the future of our brands, working collaboratively with cross-functional teams, and ensuring our brands remain competitive and relevant in the market.
Key Responsibilities of the Senior Commercial Brand Manager- Develop and execute long-term brand strategies and annual plans in partnership with the Head of Marketing, ensuring alignment with Refresco UK's overall brand direction.
- Use consumer, customer, and category insights to guide brand decisions, identify NPD opportunities, and drive profitable growth across all channels.
- Lead brand planning, pricing, promotional activity, and trade marketing initiatives, collaborating closely with Trade Marketing, Shopper Marketing, Finance, and Commercial teams.
- Manage forecasting, product mix, packaging, and stock to maintain profitability, minimise obsolescence, and support accurate demand planning.
- Monitor brand performance, control marketing budgets, and deliver compelling consumer and trade communications through agencies and internal teams.
- Prepare and deliver presentations, maintain best-practice processes, and uphold all company policies relating to safety, hygiene, and good housekeeping.
The ideal candidate will have strong FMCG experience, ideally within the soft drinks sector. They will demonstrate exceptional analytical capability, outstanding communication and presentation skills, and the confidence to engage effectively with senior stakeholders both inside and outside the organisation. Success in this role requires the ability to listen, influence, and build alignment across teams, while managing multiple priorities with clarity and focus. Experience in category and customer management is preferred, along with the ability to draw meaningful insights from diverse data sources to drive informed, strategic decision-making.
If you fit this profile and are excited by this opportunity, we would be delighted to hear from you!
Senior Commercial Brand Manager in Leicester employer: Refresco Drinks UK Limited
Refresco UK is an exceptional employer, offering a dynamic work environment where creativity and strategic thinking thrive. With a strong focus on employee wellbeing, the company provides comprehensive benefits including private healthcare, generous annual leave, and a hybrid working model, all while fostering a culture of collaboration and growth. As part of a global leader in the soft drinks industry, employees have the opportunity to make a significant impact on iconic brands and advance their careers within a supportive and innovative team.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Commercial Brand Manager in Leicester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current or former employees of Refresco. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research Refresco's brands, their market position, and recent news. This shows you're genuinely interested and ready to contribute to their success.
✨Tip Number 3
Showcase your analytical skills! Be ready to discuss how you've used data to drive brand growth in past roles. Refresco loves candidates who can turn insights into action.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Refresco team and making an impact.
We think you need these skills to ace Senior Commercial Brand Manager in Leicester
Some tips for your application 🫡
Show Your Passion for Brands:When you're writing your application, let your enthusiasm for brand growth and the soft drinks category shine through. We want to see how your passion aligns with our mission at Refresco!
Be Data-Driven:Since this role is all about using insights to drive decisions, make sure to highlight your analytical skills. Share examples of how you've used data to influence brand strategies in your previous roles.
Tailor Your Application:Don't just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific responsibilities and requirements mentioned in the job description. We love seeing candidates who pay attention to detail.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you're serious about joining our team!
How to prepare for a job interview at Refresco Drinks UK Limited
✨Know Your Brands
Before the interview, dive deep into Refresco's portfolio, especially the brands like Old Jamaica and Ting. Understand their market positioning, recent campaigns, and consumer insights. This knowledge will help you demonstrate your passion for brand growth and show how you can contribute to their success.
✨Showcase Analytical Skills
As an analytically minded marketer, be prepared to discuss how you've used data to drive decisions in previous roles. Bring examples of how you've identified NPD opportunities or improved brand performance through insights. This will highlight your ability to make informed, strategic decisions.
✨Engage with Stakeholders
Refresco values collaboration, so think about how you've successfully engaged with senior stakeholders in the past. Prepare to share specific instances where you influenced key decisions or built alignment across teams. This will showcase your communication skills and ability to manage multiple priorities.
✨Prepare for Practical Scenarios
Expect to tackle practical scenarios during the interview, such as developing a brand strategy or managing a marketing budget. Practice articulating your thought process and decision-making steps clearly. This will demonstrate your readiness to take on the responsibilities of the Senior Commercial Brand Manager role.
